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This document provides a feature matrix and prioritization scorecard for a major cruise line's planned photo sharing site. It lists and describes various photo, blog, page, profile, and utility features and ranks them on business and user value drivers as well as technical criteria. Overall, uploading photos and tagging/categorization scored highest due to strong alignment with goals of increasing brand affinity and conversions. Moderating photos and social sharing features scored lowest due to technical complexity.

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Major Cruise Line - Photo Sharing Site Feature Matrix Prioritization Scorecard Business Drivers User Value Technical weight: 40% weight: 40% weight: 20% Increase brand affinity, visibility, WOM/viral Conversion of site visitors to members Increase bookings, reservations Increase traffic to main website Meaningful in other context Easier to complete tasks out-of-box/available tech Share cruise experience complexity (1 is high) time/effort (1 is high) Better Experience ave ave ave Notes Feature Description Priority Status Score: 1-5, 5 being most positively aligned with goals SCORE Photos Features related to member photos Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95% Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67% Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68% Comments Users can comment on photos Med-high Phase 2 3 4 2 4 3.25 1 1 1 1 1.00 4 4 3 3.67 49% Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93% Social Sharing Users can bookmark a link to view a photo on social bookmarking sites Low Phase 2 2 1 1 2 1.50 1 1 1 1 1.00 4 4 3 3.67 35% Embed Photos Users can copy embed code that allows them to post a photo on another page Medium Phase 2 2 1 1 3 1.75 4 4 4 4 4.00 4 4 3 3.67 61% Email Photos Users can email a link to a specific photo or photo set Med-high Phase 2 3 3 3 3 3.00 4 4 4 4 4.00 4 4 3 3.67 71% Favorite Photos The ability to create a collection of photos (eg Flickr favorites) Med-high Phase 2 3 3 3 3 3.00 2 2 2 2 2.00 4 4 3 3.67 55% Ratings The ability to rate a photo (eg 4 out of 5 stars) Med-high Phase 2 3 5 4 3 3.75 4 4 4 4 4.00 4 4 3 3.67 77% Flag as Innapropriate The ability to identify innaproprite content, alert moderator Medium Phase 2 2 2 2 2 2.00 2 2 2 2 2.00 4 4 3 3.67 47% Photo Statistics Display how many times photo has been favorited, commented on, viewed etc. Medium Phase 2 2 3 2 3 2.50 4 4 4 4 4.00 4 4 3 3.67 67% Edit Photos Crop, rotate, adjust colors, fix red eye etc. Low Future 4 3 3 4 3.50 0 0 0 0 0.00 3 4 3 3.33 41% Blogs NoWN blogs Multiple blog publishing The site will have 2 blogs High Phase 2 4 3 4 5 4.00 4 4 4 4 4.00 4 4 3 3.67 79% Authoring Basic blog authoring tool (eg WordPress) High Phase 2 4 3 4 4 3.75 5 5 5 5 5.00 4 5 3 4.00 86% RSS Feed Available RSS feed and basic feed icons (add to iGoogle, myAOL etc.) Medium Phase 2 4 2 3 3 3.00 1 1 1 1 1.00 5 5 5 5.00 52% Email Subscription Form allowing user to subscribe to blog by email Medium Phase 2 3 2 3 3 2.75 3 3 3 3 3.00 4 4 4 4.00 62% Tags/Categories The ability for the blog author to categorize articles and add tags Medium Phase 2 4 3 4 5 4.00 5 5 5 5 5.00 4 4 4 4.00 88% Comments Registered users to comment standard blog commenting functionality High Phase 2 3 5 4 3 3.75 4 4 4 4 4.00 4 4 4 4.00 78% Social Sharing Users can bookmark blog articles on social bookmarking sites Med-high Phase 2 2 1 1 2 1.50 3 3 3 3 3.00 4 4 5 4.33 53% Pages/Templates Diplay content templates Homepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89% Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88% Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56% Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28% Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58% Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67% About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78% Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66% Widgets/Tools Portable apps for sidebars and external sites (blogs, social networks, custom start-pages) Contest/Sweeps Widget Call to action widget concept based on sweeps/contest. Tell your story… Med-high Proposed 3 5 3 4 3.75 1 1 1 1 1.00 4 3 4 3.67 53% Profile Display Mini NoWN Profile - allow Facebook friends to rate, comment etc. Medium Proposed 3 2 1 2 2.00 1 1 1 1 1.00 4 3 4 3.67 39% Deals/Incentives Cruise deal alert or integrate offers with other widgets Med-high Proposed 3 3 5 5 4.00 1 1 1 1 1.00 4 3 4 3.67 55% Activity Feed Display of realtime site activity (John updated photo, Jane is the Buffetizer...) Med-high Proposed 3 2 2 4 2.75 1 1 1 1 1.00 4 4 5 4.33 47% Profiles/Authentication Guest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63% Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71% Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81% Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Single sign-on Ability to accept credentials from other RCCL sites High Phase 2 5 5 5 5 5.00 5 5 5 5 5.00 2 3 2 2.33 89% Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87% Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83% Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70% Search Use of Tag Clouds, image clouds, keyword search to filter photos Medium Phase 2 2 3 4 3 3.00 4 4 4 4 4.00 4 4 4 4.00 72% Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84% RSS RSS feed to any query/view Med-high Phase 2 2 2 3 3 2.50 1 1 1 1 1.00 5 5 5 5.00 48% Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42% Custom landing pages Ability to create custom landing pages with unique URLs to support OLA Medium Proposed 2 3 4 3 3.00 0 0 0 0 0.00 4 4 3 3.67 39% Automated reporting Standard site usage reports, member activity, alerts Medium Proposed 4 4 4 4 4.00 0 0 0 0 0.00 4 4 3 3.67 47% Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47% XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47% Progressive Enhancement HTML site using CSS,jQuery, Flash (sIFR, swfIR) to layer on rich content High Proposed 2 3 2 2 2.25 0 0 0 0 0.00 3 2 3 2.67 29% Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1 OpenID OpenID for user registration (AOL, Gmail etc. authentication) Med-high Phase 1 1 4 2 2 2.25 0 0 0 0 0.00 4 4 4 4.00 34% 80% and above 70%-79% Less than 70%
Major Cruise Line - Photo Sharing Site Platform Selection Community Engine Expression Engine Lovdbyless Silverstipe Notes Notes Feature Description Community Engine Lovedbyless Expression Engine Silverstripe Photos Features related to member photos Member Photo Gallery Member Photo Gallery Photo gallery for admin Member Photo Gallery Uploading User can browse computer, select photo and upload to their member profile 5 5 3 5 Built-in Built-in Not part of member profile Built-in Built in Mash-up engine; Built in Mash-up engine; Built in Mash-up engine; Add Flickr photos User can select photos from their Flickr account and add to their member profile 3 3 3 3 Requires custom does not import does not import does not import Photo moderation NoWN administrators can review and approve/reject member photos 4 4 3 2 Built-in Built-in Comments Users can comment on photos 5 3 3 3 Built-in Photo management is on CMS/admin side; not Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags 4 4 2 3 Built-in member content side Social Sharing Users can bookmark a link to view a photo on social bookmarking sites 0 0 0 0 Plug-in Plug-in Plug-in Plug-in Embed Photos Users can copy embed code that allows them to post a photo on another page 3 3 2 3 Email Photos Users can email a link to a specific photo or photo set 3 3 2 3 Favorite Photos The ability to create a collection of photos (eg Flickr favorites) 3 3 2 3 Ratings The ability to rate a photo (eg 4 out of 5 stars) 3 3 2 3 Plug-in Plug-in Plug-in Plug-in Flag as Innapropriate The ability to identify innaproprite content, alert moderator 4 4 3 4 Photo Statistics Display how many times photo has been favorited, commented on, viewed etc. 3 3 3 3 Edit Photos Crop, rotate, adjust colors, fix red eye etc. 2 2 4 2 Built-in Blogs NoWN blogs Built-in Built-in Built-in Built-in Multiple blog publishing The site will have 2 blogs 5 5 2 4 Authoring Basic blog authoring tool (eg WordPress) 5 3 4 4 Very basic RSS Feed Available RSS feed and basic feed icons (add to iGoogle, myAOL etc.) 5 5 5 5 Email Subscription Form allowing user to subscribe to blog by email 4 4 4 4 Tags/Categories The ability for the blog author to categorize articles and add tags 5 5 5 5 Comments Registered users to comment standard blog commenting functionality 5 5 5 5 Social Sharing Users can bookmark blog articles on social bookmarking sites 4 5 3 4 Built-in Built-in They all support custom Pages/Templates Diplay content templates pages Homepage Flash content player and landing page navigation 0 0 0 0 Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) 0 0 0 0 Profile Category Page Citizens category landing page with rich functionality 0 0 0 0 Profile Display Citizens profile page with rich functionality 0 0 0 0 Profile Edit Profile management application 0 0 0 0 Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) 0 0 0 0 About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) 0 0 0 0 Text Content Display formatted content for plain pages (legal, privacy, copyright, help) 0 0 0 0 Widgets/Tools Portable apps for sidebars and external sites (blogs, social networks, custom start-pages) Independent of platform Contest/Sweeps Widget Call to action widget concept based on sweeps/contest. Tell your story… 0 0 0 0 Profile Display Mini NoWN Profile - allow Facebook friends to rate, comment etc. 0 0 0 0 Deals/Incentives Cruise deal alert or integrate offers with other widgets 0 0 0 0 Activity Feed Display of realtime site activity (John updated photo, Jane is the Buffetizer...) 0 0 0 0 Profiles/Authentication Guest Anonymous user/site visitor 5 5 5 5 Citizen Registered members, access to profiles, comments, ratings 5 5 5 5 Blog is an admin function; would allow customization to Author Create/edit, publish blog articles 5 5 3 5 provide func. To member Moderator Review/approve photos, comments, blogs, ban users 5 5 3 4 Administrator Manage users, bans users, access reporting 5 5 5 5 Single sign-on Ability to accept credentials from other RCCL sites 5 5 4 5 Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) 3 3 4 3 Pull-down menu Top left menu 0 0 0 0 Footer bar Footer menu 0 0 0 0 Search Use of Tag Clouds, image clouds, keyword search to filter photos 4 4 4 4 Email Email Page via email form (Phase 1 site, Phase 2 specific page view) 0 0 0 0 RSS RSS feed to any query/view 4 4 3 4 Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) 0 0 0 0 Custom landing pages Ability to create custom landing pages with unique URLs to support OLA 0 0 0 0 Automated reporting Standard site usage reports, member activity, alerts 0 0 0 0 Friendly URLs Generates SE friendly urls, not long strings 3 4 5 4 Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content 2 2 2 2 XML Sitemap Automated XML sitemap for SEO 2 3 5 2 Built-in Progressive Enhancement HTML site using CSS,jQuery, Flash (sIFR, swfIR) to layer on rich content 0 0 0 0 OpenID OpenID for user registration (AOL, Gmail etc. authentication) 4 4 4 4 127 126 112 120 Produciton Sites Community Engine http://www.uncooped.com http://www.curbly.com Lovdbyless http://www.imitatelife.com http://www.fraced.com Expression Engine http://expressionengine.com/showcase Silverstipe http://www.silverstripe.com/websites
Major Cruise Line - Photo Sharing Site Platform Shortlist 5% 5% 20% 5% 20% 10% 10% 10% 10% 5% 100% Flexibility/Expandability Customization/Control Impressive Examples Support/Community Team experience Ease of transfer Documentation Performance Complexity Features Platform URL Techn. Licence Type Description Total Comments CommunityEngine http://www.missingmethod.com/projects/community_engine Ruby MIT/OpenSource CommunityEngine is a free, open-source 5 5 4 5 4 3 5 5 5 4 87 Very fast, robust, easy to implement social network plugin for Ruby on Rails applications. Drupal www.drupal.org PHP MIT/OpenSource Valid alternative for better organized 3 4 3 4 2 5 2 2 2 3 56 Too complex,Poor web based administration. No development to sparse PHP files. MVC and database layer. Customization integrated changing the code. Insoshi http://portal.insoshi.com Ruby MIT/OpenSource Open source white label social network 4 5 4 3 4 3 4 4 4 3 77 Very simple, easy to implement that supports many of the sites features, (WordPress of social networks). LifeRay www.liferay.com Java professional open-source World leading opensource portal platform 5 5 2 4 2 5 2 4 5 3 65 Too complex; has all feature with numerous applications and plug-ins Lovdbyless http://lovdbyless.com/ Ruby MIT/OpenSource Very strong feature set with built-in Flickr 4 5 5 5 4 3 4 5 3 3 83 Very nice product, Photos and Flickr integration PHPizabi http://www.phpizabi.net PHP GPL/OpenSource Robust PHP based white label social 5 5 3 4 3 3 3 3 0 4 60 Very popular; some free/some paid components, slow network SilverStripe www.silverstripe.com PHP BSD/OpenSource Well organized with MVC, view-code 5 5 4 4 3 4 3 4 2 4 72 Impressive PHP social network separation, themes and modules. New Zeland Company. Expression Engine http://expressionengine.com PHP Commercial/Proprietary Commercial CMS 4 4 4 4 3 4 3 4 0 4 66 Robust CMS is built on proprietary code base. It uses an open source engine - CodeIgnighter Documentation How well the platform is documented Customization/Control How easy it is to customize UI and features Customization/Control Features Features How well the platform features align with the solution (how close it is) Flexibility/Expandability Options and components available/ease of integration, including iphone, Facebook etc. Complexity How complicated the platform is (most simple is a 5), easy to make changes downstream Support/Community Does the platform has a large community of developers, available support Ease of transfer Complexity to hand-off, to bring on new developers, for a new team to understand Performance How the platform is configured for fast performance, scalability, caching Team experience Available resources/experience with platform/technology Impressive Examples Existing site examples
Major Cruise Line - Photo Sharing Site Feature Backlog Increase brand affinity, visibility, to members complete tasks context out-of-box/available tech ConversionIncrease bookings,Easier to Share in other complexitytime/effort (1 is high) Increase site ave RCCL reservations of traffic to Better Experience visitors WOM/viralMeaningful cruise experience ave (1 is high) ave Notes Feature Description Priority Status Score: 1-5, 5 being most positively aligned with goals SCORE Photos Features related to member photos Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95% Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67% Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68% Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93% Pages/Templates Diplay content templates Homepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89% Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88% Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56% Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28% Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58% Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67% About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78% Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66% Profiles/Authentication Guest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63% Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71% Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81% Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87% Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83% Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70% Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84% Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42% Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47% Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1 XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47% 80% and above 65%-79% Less than 65%
Major Cruise Line - Photo Sharing Site Feature Backlog Increase brand affinity, visibility, to members complete tasks context out-of-box/available tech ConversionIncrease bookings,Easier to Share in other complexitytime/effort (1 is high) Increase site ave RCCL reservations of traffic to Better Experience visitors WOM/viralMeaningful cruise experience ave (1 is high) ave Notes Feature Description Priority Status Score: 1-5, 5 being most positively aligned with goals SCORE Photos Features related to member photos Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95% Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67% Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68% Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93% Pages/Templates Diplay content templates Homepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89% Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88% Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56% Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28% Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58% Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67% About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78% Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66% Profiles/Authentication Guest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63% Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71% Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81% Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87% Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83% Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70% Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84% Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42% Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47% Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1 XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47% 80% and above 65%-79% Less than 65%
Major Cruise Line - Photo Sharing Site Platform Shortlist 5% 5% 20% 5% 20% 10% 10% 10% 10% 5% 100% Flexibility/Expandability Customization/Control Impressive Examples Support/Community Team experience Ease of transfer Documentation Performance Complexity Features Platform URL Techn. Licence Type Description Total Comments CommunityEngine http://www.missingmethod.com/projects/community_engine Ruby MIT/OpenSource CommunityEngine is a free, open-source 5 5 4 5 4 3 5 5 5 4 87 Very fast, robust, easy to implement social network plugin for Ruby on Rails applications. Drupal www.drupal.org PHP MIT/OpenSource Valid alternative for better organized 3 4 3 4 2 5 2 2 2 3 56 Too complex,Poor web based administration. No development to sparse PHP files. MVC and database layer. Customization integrated changing the code. Insoshi http://portal.insoshi.com Ruby MIT/OpenSource Open source white label social network 4 5 4 3 4 3 4 4 4 3 77 Very simple, easy to implement that supports many of the sites features, (WordPress of social networks). LifeRay www.liferay.com Java professional open-source World leading opensource portal platform 5 5 2 4 2 5 2 4 5 3 65 Too complex; has all feature with numerous applications and plug-ins Lovdbyless http://lovdbyless.com/ Ruby MIT/OpenSource Very strong feature set with built-in Flickr 4 5 5 5 4 3 4 5 3 3 83 Very nice product, Photos and Flickr integration PHPizabi http://www.phpizabi.net PHP GPL/OpenSource Robust PHP based white label social 5 5 3 4 3 3 3 3 0 4 60 Very popular; some free/some paid components, slow network SilverStripe www.silverstripe.com PHP BSD/OpenSource Well organized with MVC, view-code 5 5 4 4 3 4 3 4 2 4 72 Impressive PHP social network separation, themes and modules. New Zeland Company. Expression Engine http://expressionengine.com PHP Commercial/Proprietary Commercial CMS 4 4 4 4 3 4 3 4 0 4 66 Robust CMS is built on proprietary code base. It uses an open source engine - CodeIgnighter Documentation How well the platform is documented Customization/Control How easy it is to customize UI and features Customization/Control Features Features How well the platform features align with the solution (how close it is) Flexibility/Expandability Options and components available/ease of integration, including iphone, Facebook etc. Complexity How complicated the platform is (most simple is a 5), easy to make changes downstream Support/Community Does the platform has a large community of developers, available support Ease of transfer Complexity to hand-off, to bring on new developers, for a new team to understand Performance How the platform is configured for fast performance, scalability, caching Team experience Available resources/experience with platform/technology Impressive Examples Existing site examples

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Features Matrix Scorecard Numbers

  • 1. Major Cruise Line - Photo Sharing Site Feature Matrix Prioritization Scorecard Business Drivers User Value Technical weight: 40% weight: 40% weight: 20% Increase brand affinity, visibility, WOM/viral Conversion of site visitors to members Increase bookings, reservations Increase traffic to main website Meaningful in other context Easier to complete tasks out-of-box/available tech Share cruise experience complexity (1 is high) time/effort (1 is high) Better Experience ave ave ave Notes Feature Description Priority Status Score: 1-5, 5 being most positively aligned with goals SCORE Photos Features related to member photos Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95% Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67% Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68% Comments Users can comment on photos Med-high Phase 2 3 4 2 4 3.25 1 1 1 1 1.00 4 4 3 3.67 49% Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93% Social Sharing Users can bookmark a link to view a photo on social bookmarking sites Low Phase 2 2 1 1 2 1.50 1 1 1 1 1.00 4 4 3 3.67 35% Embed Photos Users can copy embed code that allows them to post a photo on another page Medium Phase 2 2 1 1 3 1.75 4 4 4 4 4.00 4 4 3 3.67 61% Email Photos Users can email a link to a specific photo or photo set Med-high Phase 2 3 3 3 3 3.00 4 4 4 4 4.00 4 4 3 3.67 71% Favorite Photos The ability to create a collection of photos (eg Flickr favorites) Med-high Phase 2 3 3 3 3 3.00 2 2 2 2 2.00 4 4 3 3.67 55% Ratings The ability to rate a photo (eg 4 out of 5 stars) Med-high Phase 2 3 5 4 3 3.75 4 4 4 4 4.00 4 4 3 3.67 77% Flag as Innapropriate The ability to identify innaproprite content, alert moderator Medium Phase 2 2 2 2 2 2.00 2 2 2 2 2.00 4 4 3 3.67 47% Photo Statistics Display how many times photo has been favorited, commented on, viewed etc. Medium Phase 2 2 3 2 3 2.50 4 4 4 4 4.00 4 4 3 3.67 67% Edit Photos Crop, rotate, adjust colors, fix red eye etc. Low Future 4 3 3 4 3.50 0 0 0 0 0.00 3 4 3 3.33 41% Blogs NoWN blogs Multiple blog publishing The site will have 2 blogs High Phase 2 4 3 4 5 4.00 4 4 4 4 4.00 4 4 3 3.67 79% Authoring Basic blog authoring tool (eg WordPress) High Phase 2 4 3 4 4 3.75 5 5 5 5 5.00 4 5 3 4.00 86% RSS Feed Available RSS feed and basic feed icons (add to iGoogle, myAOL etc.) Medium Phase 2 4 2 3 3 3.00 1 1 1 1 1.00 5 5 5 5.00 52% Email Subscription Form allowing user to subscribe to blog by email Medium Phase 2 3 2 3 3 2.75 3 3 3 3 3.00 4 4 4 4.00 62% Tags/Categories The ability for the blog author to categorize articles and add tags Medium Phase 2 4 3 4 5 4.00 5 5 5 5 5.00 4 4 4 4.00 88% Comments Registered users to comment standard blog commenting functionality High Phase 2 3 5 4 3 3.75 4 4 4 4 4.00 4 4 4 4.00 78% Social Sharing Users can bookmark blog articles on social bookmarking sites Med-high Phase 2 2 1 1 2 1.50 3 3 3 3 3.00 4 4 5 4.33 53% Pages/Templates Diplay content templates Homepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89% Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88% Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56% Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28% Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58% Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67% About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78% Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66% Widgets/Tools Portable apps for sidebars and external sites (blogs, social networks, custom start-pages) Contest/Sweeps Widget Call to action widget concept based on sweeps/contest. Tell your story… Med-high Proposed 3 5 3 4 3.75 1 1 1 1 1.00 4 3 4 3.67 53% Profile Display Mini NoWN Profile - allow Facebook friends to rate, comment etc. Medium Proposed 3 2 1 2 2.00 1 1 1 1 1.00 4 3 4 3.67 39% Deals/Incentives Cruise deal alert or integrate offers with other widgets Med-high Proposed 3 3 5 5 4.00 1 1 1 1 1.00 4 3 4 3.67 55% Activity Feed Display of realtime site activity (John updated photo, Jane is the Buffetizer...) Med-high Proposed 3 2 2 4 2.75 1 1 1 1 1.00 4 4 5 4.33 47% Profiles/Authentication Guest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63% Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71% Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81% Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Single sign-on Ability to accept credentials from other RCCL sites High Phase 2 5 5 5 5 5.00 5 5 5 5 5.00 2 3 2 2.33 89% Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87% Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83% Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70% Search Use of Tag Clouds, image clouds, keyword search to filter photos Medium Phase 2 2 3 4 3 3.00 4 4 4 4 4.00 4 4 4 4.00 72% Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84% RSS RSS feed to any query/view Med-high Phase 2 2 2 3 3 2.50 1 1 1 1 1.00 5 5 5 5.00 48% Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42% Custom landing pages Ability to create custom landing pages with unique URLs to support OLA Medium Proposed 2 3 4 3 3.00 0 0 0 0 0.00 4 4 3 3.67 39% Automated reporting Standard site usage reports, member activity, alerts Medium Proposed 4 4 4 4 4.00 0 0 0 0 0.00 4 4 3 3.67 47% Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47% XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47% Progressive Enhancement HTML site using CSS,jQuery, Flash (sIFR, swfIR) to layer on rich content High Proposed 2 3 2 2 2.25 0 0 0 0 0.00 3 2 3 2.67 29% Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1 OpenID OpenID for user registration (AOL, Gmail etc. authentication) Med-high Phase 1 1 4 2 2 2.25 0 0 0 0 0.00 4 4 4 4.00 34% 80% and above 70%-79% Less than 70%
  • 2. Major Cruise Line - Photo Sharing Site Platform Selection Community Engine Expression Engine Lovdbyless Silverstipe Notes Notes Feature Description Community Engine Lovedbyless Expression Engine Silverstripe Photos Features related to member photos Member Photo Gallery Member Photo Gallery Photo gallery for admin Member Photo Gallery Uploading User can browse computer, select photo and upload to their member profile 5 5 3 5 Built-in Built-in Not part of member profile Built-in Built in Mash-up engine; Built in Mash-up engine; Built in Mash-up engine; Add Flickr photos User can select photos from their Flickr account and add to their member profile 3 3 3 3 Requires custom does not import does not import does not import Photo moderation NoWN administrators can review and approve/reject member photos 4 4 3 2 Built-in Built-in Comments Users can comment on photos 5 3 3 3 Built-in Photo management is on CMS/admin side; not Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags 4 4 2 3 Built-in member content side Social Sharing Users can bookmark a link to view a photo on social bookmarking sites 0 0 0 0 Plug-in Plug-in Plug-in Plug-in Embed Photos Users can copy embed code that allows them to post a photo on another page 3 3 2 3 Email Photos Users can email a link to a specific photo or photo set 3 3 2 3 Favorite Photos The ability to create a collection of photos (eg Flickr favorites) 3 3 2 3 Ratings The ability to rate a photo (eg 4 out of 5 stars) 3 3 2 3 Plug-in Plug-in Plug-in Plug-in Flag as Innapropriate The ability to identify innaproprite content, alert moderator 4 4 3 4 Photo Statistics Display how many times photo has been favorited, commented on, viewed etc. 3 3 3 3 Edit Photos Crop, rotate, adjust colors, fix red eye etc. 2 2 4 2 Built-in Blogs NoWN blogs Built-in Built-in Built-in Built-in Multiple blog publishing The site will have 2 blogs 5 5 2 4 Authoring Basic blog authoring tool (eg WordPress) 5 3 4 4 Very basic RSS Feed Available RSS feed and basic feed icons (add to iGoogle, myAOL etc.) 5 5 5 5 Email Subscription Form allowing user to subscribe to blog by email 4 4 4 4 Tags/Categories The ability for the blog author to categorize articles and add tags 5 5 5 5 Comments Registered users to comment standard blog commenting functionality 5 5 5 5 Social Sharing Users can bookmark blog articles on social bookmarking sites 4 5 3 4 Built-in Built-in They all support custom Pages/Templates Diplay content templates pages Homepage Flash content player and landing page navigation 0 0 0 0 Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) 0 0 0 0 Profile Category Page Citizens category landing page with rich functionality 0 0 0 0 Profile Display Citizens profile page with rich functionality 0 0 0 0 Profile Edit Profile management application 0 0 0 0 Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) 0 0 0 0 About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) 0 0 0 0 Text Content Display formatted content for plain pages (legal, privacy, copyright, help) 0 0 0 0 Widgets/Tools Portable apps for sidebars and external sites (blogs, social networks, custom start-pages) Independent of platform Contest/Sweeps Widget Call to action widget concept based on sweeps/contest. Tell your story… 0 0 0 0 Profile Display Mini NoWN Profile - allow Facebook friends to rate, comment etc. 0 0 0 0 Deals/Incentives Cruise deal alert or integrate offers with other widgets 0 0 0 0 Activity Feed Display of realtime site activity (John updated photo, Jane is the Buffetizer...) 0 0 0 0 Profiles/Authentication Guest Anonymous user/site visitor 5 5 5 5 Citizen Registered members, access to profiles, comments, ratings 5 5 5 5 Blog is an admin function; would allow customization to Author Create/edit, publish blog articles 5 5 3 5 provide func. To member Moderator Review/approve photos, comments, blogs, ban users 5 5 3 4 Administrator Manage users, bans users, access reporting 5 5 5 5 Single sign-on Ability to accept credentials from other RCCL sites 5 5 4 5 Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) 3 3 4 3 Pull-down menu Top left menu 0 0 0 0 Footer bar Footer menu 0 0 0 0 Search Use of Tag Clouds, image clouds, keyword search to filter photos 4 4 4 4 Email Email Page via email form (Phase 1 site, Phase 2 specific page view) 0 0 0 0 RSS RSS feed to any query/view 4 4 3 4 Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) 0 0 0 0 Custom landing pages Ability to create custom landing pages with unique URLs to support OLA 0 0 0 0 Automated reporting Standard site usage reports, member activity, alerts 0 0 0 0 Friendly URLs Generates SE friendly urls, not long strings 3 4 5 4 Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content 2 2 2 2 XML Sitemap Automated XML sitemap for SEO 2 3 5 2 Built-in Progressive Enhancement HTML site using CSS,jQuery, Flash (sIFR, swfIR) to layer on rich content 0 0 0 0 OpenID OpenID for user registration (AOL, Gmail etc. authentication) 4 4 4 4 127 126 112 120 Produciton Sites Community Engine http://www.uncooped.com http://www.curbly.com Lovdbyless http://www.imitatelife.com http://www.fraced.com Expression Engine http://expressionengine.com/showcase Silverstipe http://www.silverstripe.com/websites
  • 3. Major Cruise Line - Photo Sharing Site Platform Shortlist 5% 5% 20% 5% 20% 10% 10% 10% 10% 5% 100% Flexibility/Expandability Customization/Control Impressive Examples Support/Community Team experience Ease of transfer Documentation Performance Complexity Features Platform URL Techn. Licence Type Description Total Comments CommunityEngine http://www.missingmethod.com/projects/community_engine Ruby MIT/OpenSource CommunityEngine is a free, open-source 5 5 4 5 4 3 5 5 5 4 87 Very fast, robust, easy to implement social network plugin for Ruby on Rails applications. Drupal www.drupal.org PHP MIT/OpenSource Valid alternative for better organized 3 4 3 4 2 5 2 2 2 3 56 Too complex,Poor web based administration. No development to sparse PHP files. MVC and database layer. Customization integrated changing the code. Insoshi http://portal.insoshi.com Ruby MIT/OpenSource Open source white label social network 4 5 4 3 4 3 4 4 4 3 77 Very simple, easy to implement that supports many of the sites features, (WordPress of social networks). LifeRay www.liferay.com Java professional open-source World leading opensource portal platform 5 5 2 4 2 5 2 4 5 3 65 Too complex; has all feature with numerous applications and plug-ins Lovdbyless http://lovdbyless.com/ Ruby MIT/OpenSource Very strong feature set with built-in Flickr 4 5 5 5 4 3 4 5 3 3 83 Very nice product, Photos and Flickr integration PHPizabi http://www.phpizabi.net PHP GPL/OpenSource Robust PHP based white label social 5 5 3 4 3 3 3 3 0 4 60 Very popular; some free/some paid components, slow network SilverStripe www.silverstripe.com PHP BSD/OpenSource Well organized with MVC, view-code 5 5 4 4 3 4 3 4 2 4 72 Impressive PHP social network separation, themes and modules. New Zeland Company. Expression Engine http://expressionengine.com PHP Commercial/Proprietary Commercial CMS 4 4 4 4 3 4 3 4 0 4 66 Robust CMS is built on proprietary code base. It uses an open source engine - CodeIgnighter Documentation How well the platform is documented Customization/Control How easy it is to customize UI and features Customization/Control Features Features How well the platform features align with the solution (how close it is) Flexibility/Expandability Options and components available/ease of integration, including iphone, Facebook etc. Complexity How complicated the platform is (most simple is a 5), easy to make changes downstream Support/Community Does the platform has a large community of developers, available support Ease of transfer Complexity to hand-off, to bring on new developers, for a new team to understand Performance How the platform is configured for fast performance, scalability, caching Team experience Available resources/experience with platform/technology Impressive Examples Existing site examples
  • 4. Major Cruise Line - Photo Sharing Site Feature Backlog Increase brand affinity, visibility, to members complete tasks context out-of-box/available tech ConversionIncrease bookings,Easier to Share in other complexitytime/effort (1 is high) Increase site ave RCCL reservations of traffic to Better Experience visitors WOM/viralMeaningful cruise experience ave (1 is high) ave Notes Feature Description Priority Status Score: 1-5, 5 being most positively aligned with goals SCORE Photos Features related to member photos Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95% Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67% Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68% Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93% Pages/Templates Diplay content templates Homepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89% Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88% Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56% Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28% Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58% Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67% About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78% Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66% Profiles/Authentication Guest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63% Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71% Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81% Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87% Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83% Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70% Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84% Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42% Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47% Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1 XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47% 80% and above 65%-79% Less than 65%
  • 5. Major Cruise Line - Photo Sharing Site Feature Backlog Increase brand affinity, visibility, to members complete tasks context out-of-box/available tech ConversionIncrease bookings,Easier to Share in other complexitytime/effort (1 is high) Increase site ave RCCL reservations of traffic to Better Experience visitors WOM/viralMeaningful cruise experience ave (1 is high) ave Notes Feature Description Priority Status Score: 1-5, 5 being most positively aligned with goals SCORE Photos Features related to member photos Uploading User can browse computer, select photo and upload to their member profile High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 4 4 3 3.67 95% Add Flickr photos User can select photos from their Flickr account and add to their member profile High Phase 1 3 4 3 4 3.50 3 3 3 3 3.00 3 4 4 3.67 67% Photo moderation NoWN administrators can review and approve/reject member photos High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 3 3 3.00 68% Tagging/Categorization When photos are submitted user can select categories (ship, activity) and add tags High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 4 4 3 3.67 93% Pages/Templates Diplay content templates Homepage Flash content player and landing page navigation High Phase 1 5 4 5 5 4.75 5 5 5 5 5.00 3 2 3 2.67 89% Photo Display Rich application for photo display and filtering by meta (destination, ship, activity) High Phase 1 5 5 5 5 5.00 5 5 5 5 5.00 2 2 2 2.00 88% Profile Category Page Citizens category landing page with rich functionality High Phase 1 4 3 3 2 3.00 3 3 3 3 3.00 2 2 2 2.00 56% Profile Display Citizens profile page with rich functionality High Phase 1 3 3 2 2 2.50 0 0 0 0 0.00 2 2 2 2.00 28% Profile Edit Profile management application High Phase 1 3 2 2 2 2.25 4 4 4 4 4.00 2 2 2 2.00 58% Dialogue/Form Layer Content layer overlays current page to display forms (sign-in) and messages (confirmation) High Phase 1 2 2 2 2 2.00 5 5 5 5 5.00 3 2 3 2.67 67% About the Nation Content section with subpages and integrated Flash content (manifesto, phrase gen) High Phase 1 5 3 3 2 3.25 5 5 5 5 5.00 4 2 3 3.00 78% Text Content Display formatted content for plain pages (legal, privacy, copyright, help) High Phase 1 2 1 1 1 1.25 5 5 5 5 5.00 5 2 5 4.00 66% Profiles/Authentication Guest Anonymous user/site visitor High Phase 1 3 4 2 2 2.75 3 3 3 3 3.00 4 5 4 4.33 63% Citizen Registered members, access to profiles, comments, ratings High Phase 1 3 5 4 3 3.75 3 3 3 3 3.00 4 5 4 4.33 71% Author Create/edit, publish blog articles High Phase 1 3 3 3 3 3.00 5 5 5 5 5.00 4 5 4 4.33 81% Moderator Review/approve photos, comments, blogs, ban users High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Administrator Manage users, bans users, access reporting High Phase 1 4 4 4 4 4.00 5 5 5 5 5.00 4 5 4 4.33 89% Interface Features related to navigation of site content Top nav bar Dynamic hierarchical navigation (categories with option of subpages) Med-high Phase 1 4 3 5 5 4.25 5 5 5 5 5.00 4 3 3 3.33 87% Pull-down menu Top left menu Medium Phase 1 2 2 5 5 3.50 5 5 5 5 5.00 4 3 4 3.67 83% Footer bar Footer menu Med-high Phase 1 2 1 3 1 1.75 5 5 5 5 5.00 4 3 5 4.00 70% Email Email Page via email form (Phase 1 site, Phase 2 specific page view) Med-high Phase 1 3 3 4 4 3.50 5 5 5 5 5.00 4 4 4 4.00 84% Utilities Features related to site operation, SEO/SEM, accessibility Site Analytics Full featured web traffic analytics package (SEO, SEM, keyword acquisition) High Phase 1 3 3 3 4 3.25 0 0 0 0 0.00 4 4 4 4.00 42% Friendly URLs Generates SE friendly urls, not long strings High Phase 1 5 3 4 4 4.00 0 0 0 0 0.00 4 3 4 3.67 47% Non-U.S Disclaimer IP detect non-U.S. visitors and display discalaimer content High Phase 1 XML Sitemap Automated XML sitemap for SEO Medium Phase 1 4 3 4 4 3.75 0 0 0 0 0.00 4 4 5 4.33 47% 80% and above 65%-79% Less than 65%
  • 6. Major Cruise Line - Photo Sharing Site Platform Shortlist 5% 5% 20% 5% 20% 10% 10% 10% 10% 5% 100% Flexibility/Expandability Customization/Control Impressive Examples Support/Community Team experience Ease of transfer Documentation Performance Complexity Features Platform URL Techn. Licence Type Description Total Comments CommunityEngine http://www.missingmethod.com/projects/community_engine Ruby MIT/OpenSource CommunityEngine is a free, open-source 5 5 4 5 4 3 5 5 5 4 87 Very fast, robust, easy to implement social network plugin for Ruby on Rails applications. Drupal www.drupal.org PHP MIT/OpenSource Valid alternative for better organized 3 4 3 4 2 5 2 2 2 3 56 Too complex,Poor web based administration. No development to sparse PHP files. MVC and database layer. Customization integrated changing the code. Insoshi http://portal.insoshi.com Ruby MIT/OpenSource Open source white label social network 4 5 4 3 4 3 4 4 4 3 77 Very simple, easy to implement that supports many of the sites features, (WordPress of social networks). LifeRay www.liferay.com Java professional open-source World leading opensource portal platform 5 5 2 4 2 5 2 4 5 3 65 Too complex; has all feature with numerous applications and plug-ins Lovdbyless http://lovdbyless.com/ Ruby MIT/OpenSource Very strong feature set with built-in Flickr 4 5 5 5 4 3 4 5 3 3 83 Very nice product, Photos and Flickr integration PHPizabi http://www.phpizabi.net PHP GPL/OpenSource Robust PHP based white label social 5 5 3 4 3 3 3 3 0 4 60 Very popular; some free/some paid components, slow network SilverStripe www.silverstripe.com PHP BSD/OpenSource Well organized with MVC, view-code 5 5 4 4 3 4 3 4 2 4 72 Impressive PHP social network separation, themes and modules. New Zeland Company. Expression Engine http://expressionengine.com PHP Commercial/Proprietary Commercial CMS 4 4 4 4 3 4 3 4 0 4 66 Robust CMS is built on proprietary code base. It uses an open source engine - CodeIgnighter Documentation How well the platform is documented Customization/Control How easy it is to customize UI and features Customization/Control Features Features How well the platform features align with the solution (how close it is) Flexibility/Expandability Options and components available/ease of integration, including iphone, Facebook etc. Complexity How complicated the platform is (most simple is a 5), easy to make changes downstream Support/Community Does the platform has a large community of developers, available support Ease of transfer Complexity to hand-off, to bring on new developers, for a new team to understand Performance How the platform is configured for fast performance, scalability, caching Team experience Available resources/experience with platform/technology Impressive Examples Existing site examples