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(877) 59 - COACH (592-6224)




LinkedIn - 5 Steps
  to the Ultimate
Profile - The Key to
  Attracting New
    Customers
(877) 59 - COACH (592-6224)


    Using LinkedIn for New Business Development

                           Dean DeLisle
•     Founder and CEO of Forward Progress, Inc.
•     Train and Coach over 2,000 people a month
•     Trained and Coached over 50,000 in Social Network Skills
•     Over 30 years in Business Coaching, Consulting and Training
•     Call Center, Internet, eMarketing, Event Management,
•     Lead Generation, Web Seminars, eLearning, eSelling
•     Over Two Billion Dollars Sales, over 100 Million Leads, Helped
      Thousands of People using Internet Based Lead
•     Financial Services, Real Estate, Professional Services, Legal,
      Accounting, Manufacturing, Telecommunications, Technical,
      Insurance, Agencies, Auto, Retail, Banking, Educational and Channel
      Sales…..
(877) 59 - COACH (592-6224)




        Social Networks We Already Know


•   Ourselves
•   Your Company
•   CityCountry Clubs
•   Chambers
•   Industry Clubs
•   Organizations
•   Charities
•   ReligiousHealth
•   Network Groups
•   LinkedIn Groups
(877) 59 - COACH (592-6224)




      Social Networks We Already Know


•   Trusted Colleagues
•   Like-minded People hanging out
•   Similar Friends and Associations
•   You have more “Things” in common
•   Similar “Beliefs”
•   Recommended “IN”
(877) 59 - COACH (592-6224)




   How Many Contacts Do You Have That
           You Cannot See?

• That Know YOU?                          Networking
• That Trust YOU?                          Beyond
                                          One-to-One
• That have done Business with YOU?
• That would recommend YOU?




  Dean              Sue         Pat             Mark
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)



2012 LinkedIn Stats - Growing
• LinkedIn Has Over 170 Million Members
   • Average user has 240 “Connections”
   • One degree from over 35,000 “Trusted Connections”
   • Two degrees from over 3,200,000 “Trusted Connections”
   • 1 million new members a week
   • 17.8 million members belong to groups
   • 1.2 million comments and posts to groups weekly
   • 2 billion people searches annually
   • 1 million companies have a company page



           OVER 1,000 to 1
(877) 59 - COACH (592-6224)



               Network Science
   Node: Individual
   Link: Connection between two nodes
   Cluster: Several linked nodes
   Hub: Large cluster, several clusters



Science Developed by the US Army
    Courtesy of Dr. Bob Wright
      www.drbobwright.com
(877) 59 - COACH (592-6224)



Network Science
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)




 5 Steps to
the Ultimate
   Profile
(877) 59 - COACH (592-6224)




     Step 1 – Get Found Prep
 Your Personal Business Keywords
(877) 59 - COACH (592-6224)



      Your Business Keywords
 What are you an expert in?
 How would your ideal prospect find you?
 What would they “yell” or “Google” to find you?
 What makes you different?
 What is your skill set?


                                  Exercise:
               2. Write 10 things you are an expert in
               3. What terms would someone use to find you
(877) 59 - COACH (592-6224)




            Step 2 – Settings
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships
(877) 59 - COACH (592-6224)




            Step 2 – Settings
 Employment
 Career Move – Up or Out
 SalesAppointmentsDirect
 Partnerships
(877) 59 - COACH (592-6224)




    Step 3 – Upgraded Profile
 Complete Profile
 Be Clear
   What will you do for others?
   Why & How?
   What do you wantneed?
   Worth $4,000,000


     Peer Review
(877) 59 - COACH (592-6224)




#1 Lets Make Sure – Look Good
(877) 59 - COACH (592-6224)


   Introduce Yourself

1. Create your personal tagline
2. Appear focused
3. Put your elevator pitch to work
          Create Relevancy!
4. Point out your “RELEVANT” skills
5. Explain your experience
6. Distinguish yourself from the
   crowd
7. How will you help them?
(877) 59 - COACH (592-6224)




          Build the Story
          of WHO YOU
         ARE and WHAT
         YOU WILL DO
          FOR PEOPLE
           THAT FIND
               YOU!
(877) 59 - COACH (592-6224)




Step 4 – Public Profile
(877) 59 - COACH (592-6224)




Step 4 – Public Profile
(877) 59 - COACH (592-6224)




Step 5 – Recommendations
(877) 59 - COACH (592-6224)




Step 5 – Recommendations
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)



                     Assignment
• Fix Your Profiles – Look good!
    • Be Complete – Be Relevant – Be Authentic!
    • What will you do for others?
    • What do you wantneed?
    • All Platforms Match!
• Change Your Settings
    • Even if only a few
• Remember Keywords
    • Use them everywhere!!!
•Get one recommendation a week
    •Give one too!
(877) 59 - COACH (592-6224)
(877) 59 - COACH (592-6224)



           Gifts for Everyone
• These Slides (and another cool Social Network Site)
• Unlimited Access to the Recording
• eBook – The 9 Things Your Need Before You Log In
• Events Area on Home Page
(877) 59 - COACH (592-6224)


 LinkedIn Executive
    VIP Package

 If you are tired of doing
this yourself - it's time to
get some help and get in
        the game!
(877) 59 - COACH (592-6224)


     LinkedIn Executive
        VIP Package
1. Forward Progress Team will Interview You
2. Setup Your Profile to 100%
3. Keyword Optimized for Search
4. Over 35 Custom Settings Completed
5. Contacts Loaded with Invites
6. Attend a Next Steps Online Class - with
Recording
7. One-on-one 30 min Private Coaching
Session
           *LIMIT ONE PER COMPANY
(877) 59 - COACH (592-6224)


     LinkedIn Executive
        VIP Package
• CEO Executive Profile Creation                  $ 399
• Next Steps Instructor Led Online Class          $ 99
• One-on-one Personal 30 Min Coaching Session     $ 99

TOTAL VALUE                                        $ 597
DISCOUNT                                            - 318



TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people
(877) 59 - COACH (592-6224)


     LinkedIn Executive
        VIP Package
• CEO Executive Profile Creation                  $ 399
• Next Steps Instructor Led Online Class          $ 99
• One-on-one Personal 30 Min Coaching Session     $ 99

TOTAL VALUE                                        $ 597
DISCOUNT                                            - 318


www.LinkedInVIP.eventbrite.com

TODAY’s PRICE ONLY = $ 279*
*One per company – next 10 people
(877) 59 - COACH (592-6224)




www.ForwardProgress.NET

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LinkedIn - 5 Steps To The Ultimate Profile - The Key To Attracting New Customers

  • 1. (877) 59 - COACH (592-6224) LinkedIn - 5 Steps to the Ultimate Profile - The Key to Attracting New Customers
  • 2. (877) 59 - COACH (592-6224) Using LinkedIn for New Business Development Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Train and Coach over 2,000 people a month • Trained and Coached over 50,000 in Social Network Skills • Over 30 years in Business Coaching, Consulting and Training • Call Center, Internet, eMarketing, Event Management, • Lead Generation, Web Seminars, eLearning, eSelling • Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead • Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales…..
  • 3. (877) 59 - COACH (592-6224) Social Networks We Already Know • Ourselves • Your Company • CityCountry Clubs • Chambers • Industry Clubs • Organizations • Charities • ReligiousHealth • Network Groups • LinkedIn Groups
  • 4. (877) 59 - COACH (592-6224) Social Networks We Already Know • Trusted Colleagues • Like-minded People hanging out • Similar Friends and Associations • You have more “Things” in common • Similar “Beliefs” • Recommended “IN”
  • 5. (877) 59 - COACH (592-6224) How Many Contacts Do You Have That You Cannot See? • That Know YOU? Networking • That Trust YOU? Beyond One-to-One • That have done Business with YOU? • That would recommend YOU? Dean Sue Pat Mark
  • 6. (877) 59 - COACH (592-6224)
  • 7. (877) 59 - COACH (592-6224) 2012 LinkedIn Stats - Growing • LinkedIn Has Over 170 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 1 million new members a week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 1 million companies have a company page OVER 1,000 to 1
  • 8. (877) 59 - COACH (592-6224) Network Science Node: Individual Link: Connection between two nodes Cluster: Several linked nodes Hub: Large cluster, several clusters Science Developed by the US Army Courtesy of Dr. Bob Wright www.drbobwright.com
  • 9. (877) 59 - COACH (592-6224) Network Science
  • 10. (877) 59 - COACH (592-6224)
  • 11. (877) 59 - COACH (592-6224) 5 Steps to the Ultimate Profile
  • 12. (877) 59 - COACH (592-6224) Step 1 – Get Found Prep  Your Personal Business Keywords
  • 13. (877) 59 - COACH (592-6224) Your Business Keywords  What are you an expert in?  How would your ideal prospect find you?  What would they “yell” or “Google” to find you?  What makes you different?  What is your skill set? Exercise: 2. Write 10 things you are an expert in 3. What terms would someone use to find you
  • 14. (877) 59 - COACH (592-6224) Step 2 – Settings  Employment  Career Move – Up or Out  SalesAppointmentsDirect  Partnerships
  • 15. (877) 59 - COACH (592-6224) Step 2 – Settings  Employment  Career Move – Up or Out  SalesAppointmentsDirect  Partnerships
  • 16. (877) 59 - COACH (592-6224) Step 3 – Upgraded Profile  Complete Profile  Be Clear  What will you do for others?  Why & How?  What do you wantneed?  Worth $4,000,000 Peer Review
  • 17. (877) 59 - COACH (592-6224) #1 Lets Make Sure – Look Good
  • 18. (877) 59 - COACH (592-6224) Introduce Yourself 1. Create your personal tagline 2. Appear focused 3. Put your elevator pitch to work Create Relevancy! 4. Point out your “RELEVANT” skills 5. Explain your experience 6. Distinguish yourself from the crowd 7. How will you help them?
  • 19. (877) 59 - COACH (592-6224) Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!
  • 20. (877) 59 - COACH (592-6224) Step 4 – Public Profile
  • 21. (877) 59 - COACH (592-6224) Step 4 – Public Profile
  • 22. (877) 59 - COACH (592-6224) Step 5 – Recommendations
  • 23. (877) 59 - COACH (592-6224) Step 5 – Recommendations
  • 24. (877) 59 - COACH (592-6224)
  • 25. (877) 59 - COACH (592-6224) Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant – Be Authentic! • What will you do for others? • What do you wantneed? • All Platforms Match! • Change Your Settings • Even if only a few • Remember Keywords • Use them everywhere!!! •Get one recommendation a week •Give one too!
  • 26. (877) 59 - COACH (592-6224)
  • 27. (877) 59 - COACH (592-6224) Gifts for Everyone • These Slides (and another cool Social Network Site) • Unlimited Access to the Recording • eBook – The 9 Things Your Need Before You Log In • Events Area on Home Page
  • 28. (877) 59 - COACH (592-6224) LinkedIn Executive VIP Package If you are tired of doing this yourself - it's time to get some help and get in the game!
  • 29. (877) 59 - COACH (592-6224) LinkedIn Executive VIP Package 1. Forward Progress Team will Interview You 2. Setup Your Profile to 100% 3. Keyword Optimized for Search 4. Over 35 Custom Settings Completed 5. Contacts Loaded with Invites 6. Attend a Next Steps Online Class - with Recording 7. One-on-one 30 min Private Coaching Session *LIMIT ONE PER COMPANY
  • 30. (877) 59 - COACH (592-6224) LinkedIn Executive VIP Package • CEO Executive Profile Creation $ 399 • Next Steps Instructor Led Online Class $ 99 • One-on-one Personal 30 Min Coaching Session $ 99 TOTAL VALUE $ 597 DISCOUNT - 318 TODAY’s PRICE ONLY = $ 279* *One per company – next 10 people
  • 31. (877) 59 - COACH (592-6224) LinkedIn Executive VIP Package • CEO Executive Profile Creation $ 399 • Next Steps Instructor Led Online Class $ 99 • One-on-one Personal 30 Min Coaching Session $ 99 TOTAL VALUE $ 597 DISCOUNT - 318 www.LinkedInVIP.eventbrite.com TODAY’s PRICE ONLY = $ 279* *One per company – next 10 people
  • 32. (877) 59 - COACH (592-6224) www.ForwardProgress.NET

Editor's Notes

  • #9: Start with poll.
  • #14: Pair up!