Designing with Empathy
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The document discusses the importance of empathetic design tools in user experience, emphasizing that effective design requires understanding the user's perspective and context. It introduces various tools such as persona creation, empathy maps, context maps, and problem statements to guide designers in their process. The author, Glennette Clark, has extensive experience in design and education, stressing that feelings play a crucial role in how users remember their interactions with designs.
![THE PROBLEM
STATEMENT
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Glennette Clark @glennette 202-683-9508](https://image.slidesharecdn.com/designingwithempathy-140228204754-phpapp02/85/Designing-with-Empathy-11-320.jpg)
![EMPATHETIC DESIGN
TOOLKIT
+ +
Glennette Clark @glennette 202-683-9508
+
Persona Empathy Map Context Map
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Problem Statement](https://image.slidesharecdn.com/designingwithempathy-140228204754-phpapp02/85/Designing-with-Empathy-12-320.jpg)
Designing with Empathy
- 1. DESIGNING WITH EMPATHY Tools for User Experience & Designing for Context
- 2. Career • 15+ years in Design Founder • UXCamp DC • Mobile UXCamp DC • UXCamp NYC Educator • MICA UX Design MPS • General Assembly, UXDI About Me
- 3. “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” ― Maya Angelou
- 4. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE DESIGNING FOR. Glennette Clark @glennette 202-683-9508
- 5. THE PERSONA Glennette Clark @glennette 202-683-9508
- 6. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE THINGS FROM THEIR POINT OF VIEW. Glennette Clark @glennette 202-683-9508
- 7. THE EMPATHY MAP www.XPLANE.comGlennette Clark @glennette 202-683-9508
- 8. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO ASSESS AND UNDERSTAND THE CONTEXT. Glennette Clark @glennette 202-683-9508
- 9. THE CONTEXT MAP Glennette Clark @glennette 202-683-9508 Socio- Cultural Information DevicePhysical
- 10. TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO UNDERSTAND THE PROBLEM. Glennette Clark @glennette 202-683-9508
- 11. THE PROBLEM STATEMENT I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Glennette Clark @glennette 202-683-9508
- 12. EMPATHETIC DESIGN TOOLKIT + + Glennette Clark @glennette 202-683-9508 + Persona Empathy Map Context Map I, I want to So that I can [Insert Name] [Do Something] [Achieve a Goal] Problem Statement