Intro to digital marketing measurement model for ama alaska analytics class
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The document outlines a framework for creating a digital marketing and measurement model, emphasizing the importance of identifying business objectives, goals, key performance indicators (KPIs), targets, and segments for analysis. It warns against data overload and recommends using context-rich summaries and additional data sources for better decision-making. The model aims to unify the team and provide strategic insights through effective dashboards.
Intro to digital marketing measurement model for ama alaska analytics class
- 1. AMA Alaska Digital Marketing & Measurement Model
- 2. AMA Alaska Google Analytics Individual Qualification
- 3. AMA Alaska You’ve Taken Your First Step into a Larger World
- 4. AMA Alaska Time to Generate Reports & Dashboards
- 5. AMA Alaska Will You Bury Your Client or Boss in Reports?
- 6. AMA Alaska Or Will You be Evaluating Dashboards?
- 9. AMA Alaska Digital Marketing & Measurement Model
- 10. AMA Alaska Digital Marketing & Measurement Model
- 11. AMA Alaska Market Motive Web Analytics Course
- 12. AMA Alaska Create Structured Thinking & Focus
- 13. AMA Alaska Vanity vs. Actionable Metrics
- 18. AMA Alaska Simply put: Why are we undertaking this digital initiative?
- 19. AMA Alaska Five Steps to Create Your Measurement Model
- 20. AMA Alaska
- 21. AMA Alaska Step 1: Identify Business Objectives
- 22. AMA Alaska Business Objectives should be DUMB:
- 23. AMA Alaska
- 24. AMA Alaska Step 2: Identify Goals for Each Objective
- 25. AMA Alaska
- 26. AMA Alaska Step 3: Identify the Key Performance Indicators
- 27. AMA Alaska Step 3: Identify the KPIs Super Lame Super Awesome Clicks Page Views Visits Video Views Time on Site Loyalty and/or Recency Conversion Rate Days & Visits to… Amplification Average Visit Value
- 28. AMA Alaska
- 29. AMA Alaska Step 4: Identify the Targets
- 30. AMA Alaska Step 4: Identify the Targets
- 31. AMA Alaska
- 32. AMA Alaska Step 5: Identify Segments for Analysis
- 33. AMA Alaska Step 5: Segmentation Ideas Segmentation Ideas Device Type Geography Landing Pages Non-Flirts (>3 pages) Social Media Users Organic vs. Paid Search Multiple Keywords Queries Micro-Conversions
- 34. AMA Alaska Step 5: Identify Segments for Analysis
- 35. AMA Alaska
- 36. AMA Alaska
- 37. AMA Alaska Tip: The Model is Adaptive
- 38. AMA Alaska Benefit: Get Everyone on the Same Page
- 39. AMA Alaska Your Measurement Model is the Foundation for Strategic Dashboards
- 41. AMA Alaska Avoid Data Overload
- 42. AMA Alaska Provide in depth summaries for KPIs
- 43. AMA Alaska Context, Context, Context!
- 44. AMA Alaska If possible, acquire data outside of Google Analytics.
- 45. AMA Alaska Surveys and Competitive Tools
- 46. AMA Alaska Surveys: Acquire Data on the Why
- 47. AMA Alaska Page Level Surveys
- 49. AMA Alaska Other Data Sources
- 50. AMA Alaska Key Findings & Recommendations
- 51. AMA Alaska Key Findings & Recommendations
- 52. AMA Alaska Drive Action with Recommendations
- 53. AMA Alaska What if you have no support in making a Measurement Model?
- 54. AMA Alaska Make Your Own Measurement Model
- 55. AMA Alaska Make Your Own Measurement Model
- 57. AMA Alaska Digital Marketing & Measurement Models
- 58. AMA Alaska Digital Marketing & Measurement Models
- 59. AMA Alaska Digital Marketing & Measurement Models