10 Steps to Digital Transformation
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The article outlines ten essential steps for effective digital transformation, emphasizing the need to understand market disruptions, articulate a clear vision, and know digital customer expectations. It advocates for leadership involvement, data-driven decision-making, and ongoing adaptation of strategies. Additionally, fostering employee development and setting up a cross-functional team are highlighted as crucial elements for success.
10 Steps to Digital Transformation
- 1. Based on an article by Joe McKendrik published in Forbes 10 Steps to take on your Digital Transformation Journey!
- 2. A division of Symphony Teleca 1 Document the factors disrupting your market and make a strong case with the data points LOOK AT THE BIG PICTURE
- 3. 3 A division of Symphony Teleca 2 Know what your digital transformation should look like in the end and how it will enable your business goals and improve customer experience ARTICULATE A VISION
- 4. 4 A division of Symphony Teleca 3 A management representative who has the employees’ attention should drive the digital transformation initiative HAVE AN EXECUTIVE SPONSOR
- 5. 5 A division of Symphony Teleca 4 Learn all about your current set of digital customers and what they expect from you KNOW YOUR DIGITAL CUSTOMER
- 6. 6 A division of Symphony Teleca 5 Analyze the digital behavior of your customers and chart out the right experience for the right customers MAP OUT THE DIGITAL JOURNEY
- 7. 7 A division of Symphony Teleca 6 Revisit your digital proposition frequently and adapt your strategy accordingly KEEP RENEWING YOUR RESEARCH
- 8. LOOK FOR DEFICIENCIES IN CURRENT DIGITAL CHANNELS 8 A division of Symphony Teleca 7 Look for missing features in customer touchpoints and asses processes that get in the way of digital transformation
- 9. BUILD A CROSS-FUNCTIONAL TEAM 9 A division of Symphony Teleca 8 Set up a cross-functional team from across the company to oversee your digital transformation
- 10. 10 A division of Symphony Teleca 9 Collect, measure, analyze and store data and use this data to measure the impact of digital initiatives MEASURE RESULTS
- 11. 11 A division of Symphony Teleca 10 Provide your employees and the stakeholders a chance to develop their skills and knowledge to pursue the evolving digital strategy ENCOURAGE TRAINING & EDUCATION
- 12. START YOUR DIGITAL TRANSFORMATION NOW CLICK HERE TO DOWNLOAD YOUR DIGITAL TRANSFORMATION MANIFESTO