Digital transformation steps for business
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The document discusses digital transformation as a staged program aimed at improving business capabilities in integrated digital marketing. It highlights the challenges organizations face in adapting their processes and emphasizes the importance of management buy-in and resource structure. The document also outlines steps for creating an effective digital roadmap and fostering a collaborative team environment.
Digital transformation steps for business
- 2. Digital Transformation “A staged programme of business improvements to People, Process and Tools used for integrated digital marketing to maximize the potential business contribution of digital technology and media.” Dave Chaffey and James Carson
- 4. Technology exceeds companies' capabilities to manage the challenges
- 7. Digital Strategy ONE Initial TWO Managed THREE Defined FOUR Quantified FIVE Optimized 87%
- 9. Performance Improvement Process ONE Initial TWO Managed THREE Defined FOUR Quantified FIVE Optimized 87%
- 11. Management Buy-In ONE Initial TWO Managed THREE Defined FOUR Quantified FIVE Optimized 74%
- 12. “It’s not right for us”
- 13. Resourcing and structure ONE Initial TWO Managed THREE Defined FOUR Quantified FIVE Optimized 77%
- 15. We’ve lost control We witness well-known companies managing customer conversations publicly And it’s not always positive
- 16. Customer feedback can be direct
- 17. And sometimes staff get frustrated
- 18. Responsibility Skills Tactics first Agencies Customers
- 21. Getting buy-in Consider the timing
- 22. DIGITAL ROADMAP Benchmark against competitors Listen to customers Build a team
- 23. 1. Create an event 2. Divide up big tasks 3. Get all the actions on to the cloud 4. Appoint ‘owners’ for specific tasks 5. Identify quick wins 6. Have faster, shorter meetings 7. Say ‘thank you’! @AnnmarieHanlon
Editor's Notes
- #16: New platforms, apps and tools are emerging daily and as they do, customers, prosumers and keyboard warriors are adopting the technology, talking about businesses and brands, sharing feedback and pinning images of what they’ve bought.