The document provides information about an open call process for the EXPERIMEDIA project, including key dates and documents, proposal submission requirements, the selection process, and available support. The call will fund 2 experiments per venue with budgets of 70-100k Euros each and running from October/November 2012 for 7-12 months. Proposals must be submitted in English and PDF format by August 1, 2012 and will be reviewed by independent experts who will select the top proposals.