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Exploring “live” Social and
   Networked Interaction with the
       Future Media Internet
                      Imagina 2012
                     Monaco, France
Competitive
   Calls            Michael Boniface
 May 2012     (mjb@it-innovation.soton.ac.uk)
 May 2013              IT Innovation
                     8 February 2011
Schladming, Austria




            Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
Impact of Events
 400million Euro public/private
  investment
 200,000 visitors over 14 days of
  the championship
 650 million TV viewers accessing
  remotely
 1,200 journalists onsite

 Building a socio-economic legacy
  on infrastructure investments
             Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
Challenges
Accelerate research, development and exploitation of innovative
Future Media Internet services through testbeds that support
experimentation of new forms of social interaction and
experience in online and real world communities.

                                                    Engage users from culturally diverse
                                                     communities through R&D cycles

                                                    Understand social, economic, legal,
                                                     and ethical consequences

                                                    Consider socially driven systems,
                                                     complexity and uncertainty of use
www.flickr.com/photos/paolomargari/450873331

                                  Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
Future Media Internet
 Create value by linking people to each other
  and to locations in ways that capture popular
  imagination

 Areas of research and development:
     personalised entertainment supporting
      interaction non-linear story-telling, and
      immersive experiences
     social communities using 3D environments to
      communicate and interact
     capture and reproduction of the real world in
      3D
     perceptual congruity between real and virtual
      worlds

 Service infrastructures adapting to dynamic
  socially distributed, fixed and mobile content

                     Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
EXPERIMEDIA Testbed Concept
 A place where people go
  for experiences, learning
  and social interaction
 A place supporting four
  foundation elements for
  experiments
      Smart Venue
      Smart Community
      Live Events
      Baseline Future Media
       Internet Technologies
 A hub for technical
  innovators
                    Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
EXPERIMEDIA Venues




CAR High Performance Sports Training Centre                                     Schladming Ski Resort




                             Foundation for the Hellenic World




                         Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
EXPERIMEDIA Ecosystems

                                                   Foundation                                                           3D Innovation                    Media
             Schladming                                                                      CAR
                                                  Hellenic World                                                          Living Lab                    Testbeds
experience




                  participative community               cultural and educational           collaborative working                                             Interactive Rich Media
                                                                                                                                 3D Co-Design
                         experiences                          experiences                       experiences                                                       Experiences
the




                   social media, content                                                     human sensing, 3D
                                                                                                                          Schladming Ski Resort
tech




                                                     multimedia exhibitions, virtual                                       virtual worlds, augmented
             delivery, augmented reality, open                                            reconstruction, dynamic                                                     TBD
    CAR High Performance Sports Traning Centre
the




                                                    reconstructions, serious gaming                                           reality, 3D co-creation
                           data                                                           metadata synchronisation
scale




                                                      medium scale public and pro                                          medium scale professional
the




                     large scale public                                                    small scale professional                                     small scale public or professional
                                                              (curators)                                                         community
ecosystem




                  local authorities, event
                                                           museums, event                                                    broad range of online        testbed providers, device
                    managers, network                                                   students, permanent athletes,
                                                    mgmt, students, tourtists, curato                                            communities            manufacturers, app developers,
              operators, service providers, app                                           sports federations, coaches
                                                                  rs                                                                                        industry & enterprise
                  developers, advertisers
                                                                Foundation for the Hellenic World
the




                                                    Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
The EXPERIMEDIA Approach
                                                Experimental Methodology




                                                                                                                        Design
Experiment Lifecycle Management




                                                 FMI Architectural Vision

                                                Experimental Technologies




                                                                                                                        Experimental FMI System
                                                                                                                                                            insights into the
                                                                 3D Experiences

                                                                                                                                                            behaviour of FMI




                                                                                                                                                  Outcome
                                                                                             Compose and



                                                                                                           Management
                                                  Augemented
                                  Experiences


                                                  Experiences




                                                                                              Coreograph
                                                                                  Delivery
                                                                                  Content




                                                                                                             Content
                                                                                                                                                                 systems
                                     Social




                                                                                                                                                             socio-economic
                                                                                                                                                            impact on target
                                                Baseline FMI Technologies                                                                                      ecosystem


                                                  Infrastructure Services

                                                 Smart Venue Ecosystems
                                                                Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
Live Events and Experiences




                                                                                            Real-time capture
                                                                                             & re-production
Immersive (CAVE)

                                                                                        Augmented (Mobile)




                                            3D
                                            (virtual worlds)
   Alexiadis, 2012
                     Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
Accelerate research, development and exploitation of innovative Future
                                            Media Internet products and services through testbeds that support
                                            experimentation conducted closer to the real world which explores new
                                            forms of social interaction and experience in online and real world
Exploring new forms of                      communities.
“live” social interaction
and experience enabled
by the Future Media
Internet

Engaging with users from
culturally diverse
communities through
the R&D cycle

Accessing a multi-
disciplinary team of
experts from sociology,
economics, legal, ethics
and the Future Internet




                                                                         Live Spectator Sports
                                                                     Collaborative Sports Training
   Competitive Calls                                             Cultural and Educational Productions
      May 2012
      May 2013
     (1M Euros)

                       Demand stimulated through open calls, world class venues and exciting live events
                               Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
Consortium
      Type of Project:                               IT Innovation, United Kingdom
       Integrated Project                             Institute Of Communication And
                                                       Computer Systems, Greece
      Project Coordinator:
                                                      ATOS, Spain
       IT Innovation
                                                      Joanneum Research, Austria
      Project Duration:                              Bearingpoint Infonova, Austria
       Oct-11 to Sept-14 (36 months)                  Idrima Meizonos Ellinismou, Greece
      Total budget:                                  Schladming 2030, Austria
       6,772,089 Euros                                Centre D'alt Rendiment
      Maximum EC Contribution:                        Esportiu, Spain
                                                      Katholieke Universiteit
       4,984,997 Euros
                                                       Leuven, Belgium
      Consortium:                                    La F@brique Du Futur, France
       11 Partners                                    The Interactive Institute, Sweden



14                       Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
Thank you

                     Competitive
                        Calls
www.experimedia.eu    May 2012
                      May 2013

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Exploring “live” Social and Networked Interaction with the Future Media Internet

  • 1. Exploring “live” Social and Networked Interaction with the Future Media Internet Imagina 2012 Monaco, France Competitive Calls Michael Boniface May 2012 (mjb@it-innovation.soton.ac.uk) May 2013 IT Innovation 8 February 2011
  • 2. Schladming, Austria Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 3. Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 4. Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 5. Impact of Events  400million Euro public/private investment  200,000 visitors over 14 days of the championship  650 million TV viewers accessing remotely  1,200 journalists onsite  Building a socio-economic legacy on infrastructure investments Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
  • 6. Challenges Accelerate research, development and exploitation of innovative Future Media Internet services through testbeds that support experimentation of new forms of social interaction and experience in online and real world communities.  Engage users from culturally diverse communities through R&D cycles  Understand social, economic, legal, and ethical consequences  Consider socially driven systems, complexity and uncertainty of use www.flickr.com/photos/paolomargari/450873331 Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 7. Future Media Internet  Create value by linking people to each other and to locations in ways that capture popular imagination  Areas of research and development:  personalised entertainment supporting interaction non-linear story-telling, and immersive experiences  social communities using 3D environments to communicate and interact  capture and reproduction of the real world in 3D  perceptual congruity between real and virtual worlds  Service infrastructures adapting to dynamic socially distributed, fixed and mobile content Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 8. EXPERIMEDIA Testbed Concept  A place where people go for experiences, learning and social interaction  A place supporting four foundation elements for experiments  Smart Venue  Smart Community  Live Events  Baseline Future Media Internet Technologies  A hub for technical innovators Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
  • 9. EXPERIMEDIA Venues CAR High Performance Sports Training Centre Schladming Ski Resort Foundation for the Hellenic World Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
  • 10. EXPERIMEDIA Ecosystems Foundation 3D Innovation Media Schladming CAR Hellenic World Living Lab Testbeds experience participative community cultural and educational collaborative working Interactive Rich Media 3D Co-Design experiences experiences experiences Experiences the social media, content human sensing, 3D Schladming Ski Resort tech multimedia exhibitions, virtual virtual worlds, augmented delivery, augmented reality, open reconstruction, dynamic TBD CAR High Performance Sports Traning Centre the reconstructions, serious gaming reality, 3D co-creation data metadata synchronisation scale medium scale public and pro medium scale professional the large scale public small scale professional small scale public or professional (curators) community ecosystem local authorities, event museums, event broad range of online testbed providers, device managers, network students, permanent athletes, mgmt, students, tourtists, curato communities manufacturers, app developers, operators, service providers, app sports federations, coaches rs industry & enterprise developers, advertisers Foundation for the Hellenic World the Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 11. The EXPERIMEDIA Approach Experimental Methodology Design Experiment Lifecycle Management FMI Architectural Vision Experimental Technologies Experimental FMI System insights into the 3D Experiences behaviour of FMI Outcome Compose and Management Augemented Experiences Experiences Coreograph Delivery Content Content systems Social socio-economic impact on target Baseline FMI Technologies ecosystem Infrastructure Services Smart Venue Ecosystems Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 12. Live Events and Experiences Real-time capture & re-production Immersive (CAVE) Augmented (Mobile) 3D (virtual worlds) Alexiadis, 2012 Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2012
  • 13. Accelerate research, development and exploitation of innovative Future Media Internet products and services through testbeds that support experimentation conducted closer to the real world which explores new forms of social interaction and experience in online and real world Exploring new forms of communities. “live” social interaction and experience enabled by the Future Media Internet Engaging with users from culturally diverse communities through the R&D cycle Accessing a multi- disciplinary team of experts from sociology, economics, legal, ethics and the Future Internet Live Spectator Sports Collaborative Sports Training Competitive Calls Cultural and Educational Productions May 2012 May 2013 (1M Euros) Demand stimulated through open calls, world class venues and exciting live events Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 14. Consortium  Type of Project:  IT Innovation, United Kingdom Integrated Project  Institute Of Communication And Computer Systems, Greece  Project Coordinator:  ATOS, Spain IT Innovation  Joanneum Research, Austria  Project Duration:  Bearingpoint Infonova, Austria Oct-11 to Sept-14 (36 months)  Idrima Meizonos Ellinismou, Greece  Total budget:  Schladming 2030, Austria 6,772,089 Euros  Centre D'alt Rendiment  Maximum EC Contribution: Esportiu, Spain  Katholieke Universiteit 4,984,997 Euros Leuven, Belgium  Consortium:  La F@brique Du Futur, France 11 Partners  The Interactive Institute, Sweden 14 Copyright University of Southampton IT Innovation Centre and other members of the EXPERIMEDIA consortium, 2011
  • 15. Thank you Competitive Calls www.experimedia.eu May 2012 May 2013

Editor's Notes

  • #2: The objective of this presentation is to provide an overview of the EXPERIMEDIA FIRE Facility Building project. A testbed facility aimed at supporting experimentation for the Future Media Internet.
  • #7: The objective of this slide is to set the scene for the motivation for the project by highlighting what we think experimenters are looking for when developing social and networked media systems. The idea is to paint a picture of the environment provided by the facility.Imagine a place where technologists can explore new forms of social interaction and user experience enabled by their innovative Future Media Technologies that brings together online and real-world communities around exciting live eventsImagine a place where technologies can engage with users from culturally diverse communities as part of their research and development activitiesImagine a place where technologists can access multi-displinary expertise that can help them understand the socio-economic impact of their research and routes to market for new products and servies
  • #8: The objective of this slide is to outline the kinds of experiments and technology advances that the facility is looking to support in like with the challenges of the networked media community.The Future Media Internet is largely about facilitating collective experiences by linking people to each other and to locations in ways that capture the popular imagination. The facility is targeting the networked media communities and is seeking experiments that exploit social and network media systems, 3D internet and augmented reality technologies to deliver enhanced experiences. In addition new dynamic services infrastructures can be explored that consider socially distributed, fixed and mobile content. This leads to the next two slides (4,5) that provide examples of how service infrastructrues need to adapt to the environment (but there’s no need to show them in this presentation)
  • #14: The purpose of this slide is to summarise the project and is really the conclusion to the talk.So this is EXPERIMEDIA. A facility for the experimentation of social and networked media systems that combines technology with diverse venues, exciting live events and communities that are incentivised for participation in experiments by existing interests. As with all facilities we will be looking for experiments through open calls and other relationships with STREP projects being submitted to call 8.
  • #15: The purpose of this slide is to summarise the consortium. No need to take longer than 5secs on this oneThe project is coordinated by IT Innovation, it started in Oct-12 and will run for 3 years until Sept-14.
  • #16: For more information please go to experimendia.eu