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5 Facets of Cloud
Computing
How it affects you?
Presented by: Raymond Gao
Date: May 17, 2014
Organised by: AGBC, Munich
How One Company Does It?
Salesforce
1999 - Founded
2014 - Mkt. $34.83 Billion
One of the most important
Cloud Computing / SaaS
Companies in the world.
Agenda
● My Bio
● 5 Ws of Cloud Computing
○ What, Why, When, Where, and Who
○ How you can apply it - Use Case, Methodology, and Measurement
● Discussions
Ray’s Bio
● Manager @ Accenture, Focusing on SaaS / Cloud topics
● Portal Lead @ BEA Systems / Oracle
● Lead Architect @ Nokia / Global Enterprise IT strategy
● Technical Manager @ Sun Microsystem / E-Commerce
● Speaker at Conf./Seminar, JavaOne, Dagstuhl, …
● Numerous Publications, over dozens
● Lectured at University of Burgundy, France / DB &
Cloud Computing
Photos from Past Activities
JavaOne, 2001, San Francisco
Dagstuhl Seminar, 2005
F8 Conference, 2009, San Fran
IUT, Dijon, 2010
French Student With A Tough Question
Comment est-ce qu'on peut plus rapide gagner
beaucoup d'argent?
En: How can one make lots of money very quickly?
De: Wie kann man viel Reichtum sammeln so schnell wie möglich?
5 Topics about Cloud Computing
Origin & Evolution of Cloud Computing
Which One is A Better Brand?
A) B)
Because Good Things Keep on Getting Better.
Cloud Computing is Changing the Industry!
Old Soldiers Never Die, They Just Fade Away.
The seed was sown ...
Cloud Computing Evolved from ASP
14 Years Old invented Email
Email is available since 1969/1971 …
(Shiva Ayyadurai)
Imagine Owning a Power Generator
On-Demand Model of Cloud Computing - Utility
Computation
on-Demand
Electric Utility
Cloud Computing Simplistic View
It’s about focusing on the
business, rather than
technical problems.
Value Propositions
Benefits of Cloud Computing
● Financial Incentives
○ OpEx Vs. CapEx
○ TCO (Design + Development + Maintenance Costs)
● Speed
○ Agility - Go Faster from Concept to Product
○ More Iterations == Comprehensive Coverage of Problem / Visibility
● Reliability
○ Fewer Downtimes
○ Smooth Recovery and Disaster Prevention Guardians
● Efficiency
○ Focus on primary business processes instead of technical problems
○ Training & Flatter Learning Curve
Typical Project CapEx
● H/W Equipment
○ Computer
○ Storage System
● S/W Licensing
○ OS
○ DB
○ App Servers
● Professional Services
○ Architecture & Planning
○ Installation
● Product Support fees(gold, silver,
platinum, ...)
● DataCenter Setup
○ Racking
○ Networking
○ Backup Power
● Maintenance & Monitoring
○ Anti-Virus
○ FireWall
○ Load Balance
● etc.
Cloud Computing Helps Reducing Waste
Sharing Makes a Greener IT
One Scenario: Lawrence Berkeley National Lab
Source: Google study
https://www.google.com/green/efficiency/industry-
collaboration/
LA has ~3.858 million inhabitants.
Data Centers and Energy Consumption
My Educational Trip to Chicago
Key Concepts and Technologies
Simplified Layers of Cloud Computing Stack
IaaS - Infrastructure As A Service
(Your condo in NYC)
PaaS - Platform As A Service
(Your accountant / bookkeeper /
handymen)
SaaS - Software As A Service
(Your Interior Design and Decorator)
My Experience: Refining Ideas Takes
Iterations
1st Step, IAAS
Simple FB App
OnPremise
PAAS
No Admin/ Handyman, No
problem
SAAS
Don’t have DBA, Even Simpler
Build a better mousetrap, and the world will beat a path to your
door.
- Ralph Waldo Emerson
(May 25, 1803 – April 27, 1882)
From A Concept to Flagship Products
An Hack
Integration with
Facebook
A POC
Platform of APIs
Flagship Products
Internet of Customers
Refinements from Idea to Practical Application
How it affects You?
Choose right tool for the job!
What's important is that you
have a faith in people, that
they're basically good and
smart, and if you give them
tools, they'll do wonderful
things with them.
- Steve Jobs
How Do You Get Started?
● Review your needs
● Have a plan
● Measure progress regularly
Do You Know Your Needs?
知彼知己,百戰不殆;
不知彼而知己,一勝一負;
不知彼,不知己,每戰必殆
● What are your priorities?
● Why do you use technology?
● What is your IT knowledge level?
● What is your budget?
● Do you have a support staff?
● How important is your data?
● How often do you make changes?
● Do you need to want data backup?
● Rate importance of privacy to you?
● Do you work across-border, intl
projects?
Cloud Self Assessment
Your
needs
Org Size
Big
Company
Individual
Non-profit
SMB
Complex
Policy
Quick
Decisions
Faster
Adoption
Contact
Me
Slower
Adoption
Usage
Scenarios
Timeline
Budget
Know-how
Do-It
Yourself
Ask Friends
Professional
Help
General Cloud Use Cases & Technologies
Use Cases Cloud Technologies Traditional S/W
General Productivity
(Doc / Slides / XLS)
Google Apps
iCloud
Office 365
MSFT Office
iWork
Storage
(File, Music, Video)
DropBox, Box.Net
Google Cloud Storage
MSFT SkyDrive
iCloud
Local HD
SD drive
Removable HD
DVD
Email (General Purpose) Google Mail
Yahoo
Live / Outlook.com
Apple Mail
MSFT Outlook
Mozilla Thunderbird
EMail (Distribution List) AWS SMS service
Sendgrid
MailChimp
VerticalResponse
SendMail
PostBox
Outlook, etc.
Good Ideas will Self-Multiply and Evolve
Snail Mail Email
1978 97 billion 5,000
1988 161 billion 3 billion
1996 183 billion 200 billion
2009 177 billion 100 trillion
2009 172 billion 150 trillion
2020 130 billion 500 trillion
Fuzzy Logic, But Get Closer to Target
Solution is Binary
90% Startups Fail
500% Improvement
Cloud Computing
1. It is a natural part of technology evolution.
2. It is simple, and definitely NOT rocket science.
3. Its value propositions include financial, operational,
reliability, …
4. It can be green and clean.
5. It makes measurable impacts for non-profits and
startups.
Key Trends in the Technology Space
# of Smartphones > Desktops / Laptops In 2011, Cloud Computing topped $1.1 Trillion
SaaS is the fastest growing segment.
Jobs report confirms that as well.
Q & A
Backup Slides
Who’s who of Cloud Computing...
● SAP acquired SuccessFactors for $3.4 billion (SaaS)
● Salesforce acquires Heroku for ~$250 million (PaaS)
● IBM acquires SoftLayer for $1.2 billion (IaaS)
● Oracle acquires RightNow for $1.5 billion (IaaS Mgt)
● Microsoft acquires Nokia and works with Joyent (mobile
+ hosting)
● VMWare works with IBM, EMC on CloudFoundry (PaaS)
● AWS wons CIA $600 millions contract (IaaS)
● Citrix acquires FrameHawk and focus on virtual desktop
(virtual desktop)
Getting Things done Faster & Cheaper
Copyright © 2014 Accenture All rights reserved.
Rapid Change in Dominant Mobile Phone OS Players
Good Things Keep On Getting Better
Various Examples
Race to Greener Data Centers
Other Benefits of Cloud Computing
● CapEx vs OpEx
● Faster product-to-
market (Agility)
● Reduced administration
effort / less hassles
● Fewer Outages / more
reliable data guardian
Other Philanthropy Examples - 2013
● Facebook Founder Mark
Zuckerberg donates $500
millions to Charity
● Bill Gates started The Giving
Pledge Foundation - 81
Billionaires committed to
giving at least 50% of their
wealth to charity causes, as
of 2012.
Concerns & Solutions
● Privacy
○ Who owns the data?
○ Where does the data reside?
● Integration
○ Public / Private / Hybrid
○ On-Premise to Cloud
● Maturity
○ Standardization
○ Cloud-to-Cloud integration
source: http://www.chrisgrudzinski.com/cloud-computing/cloud-computing-skyward-bound/
Is Cloud Safe? & Legal Ramifications
Cloud Security Can Cover Your Back.
How CipherCloud Works

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5 facets of cloud computing - Presentation to AGBC

  • 1. 5 Facets of Cloud Computing How it affects you? Presented by: Raymond Gao Date: May 17, 2014 Organised by: AGBC, Munich
  • 2. How One Company Does It? Salesforce 1999 - Founded 2014 - Mkt. $34.83 Billion One of the most important Cloud Computing / SaaS Companies in the world.
  • 3. Agenda ● My Bio ● 5 Ws of Cloud Computing ○ What, Why, When, Where, and Who ○ How you can apply it - Use Case, Methodology, and Measurement ● Discussions
  • 4. Ray’s Bio ● Manager @ Accenture, Focusing on SaaS / Cloud topics ● Portal Lead @ BEA Systems / Oracle ● Lead Architect @ Nokia / Global Enterprise IT strategy ● Technical Manager @ Sun Microsystem / E-Commerce ● Speaker at Conf./Seminar, JavaOne, Dagstuhl, … ● Numerous Publications, over dozens ● Lectured at University of Burgundy, France / DB & Cloud Computing
  • 5. Photos from Past Activities JavaOne, 2001, San Francisco Dagstuhl Seminar, 2005 F8 Conference, 2009, San Fran IUT, Dijon, 2010
  • 6. French Student With A Tough Question Comment est-ce qu'on peut plus rapide gagner beaucoup d'argent? En: How can one make lots of money very quickly? De: Wie kann man viel Reichtum sammeln so schnell wie möglich?
  • 7. 5 Topics about Cloud Computing
  • 8. Origin & Evolution of Cloud Computing
  • 9. Which One is A Better Brand? A) B)
  • 10. Because Good Things Keep on Getting Better.
  • 11. Cloud Computing is Changing the Industry!
  • 12. Old Soldiers Never Die, They Just Fade Away. The seed was sown ...
  • 14. 14 Years Old invented Email Email is available since 1969/1971 … (Shiva Ayyadurai)
  • 15. Imagine Owning a Power Generator
  • 16. On-Demand Model of Cloud Computing - Utility Computation on-Demand Electric Utility
  • 17. Cloud Computing Simplistic View It’s about focusing on the business, rather than technical problems.
  • 19. Benefits of Cloud Computing ● Financial Incentives ○ OpEx Vs. CapEx ○ TCO (Design + Development + Maintenance Costs) ● Speed ○ Agility - Go Faster from Concept to Product ○ More Iterations == Comprehensive Coverage of Problem / Visibility ● Reliability ○ Fewer Downtimes ○ Smooth Recovery and Disaster Prevention Guardians ● Efficiency ○ Focus on primary business processes instead of technical problems ○ Training & Flatter Learning Curve
  • 20. Typical Project CapEx ● H/W Equipment ○ Computer ○ Storage System ● S/W Licensing ○ OS ○ DB ○ App Servers ● Professional Services ○ Architecture & Planning ○ Installation ● Product Support fees(gold, silver, platinum, ...) ● DataCenter Setup ○ Racking ○ Networking ○ Backup Power ● Maintenance & Monitoring ○ Anti-Virus ○ FireWall ○ Load Balance ● etc.
  • 21. Cloud Computing Helps Reducing Waste
  • 22. Sharing Makes a Greener IT
  • 23. One Scenario: Lawrence Berkeley National Lab Source: Google study https://www.google.com/green/efficiency/industry- collaboration/ LA has ~3.858 million inhabitants.
  • 24. Data Centers and Energy Consumption
  • 25. My Educational Trip to Chicago
  • 26. Key Concepts and Technologies
  • 27. Simplified Layers of Cloud Computing Stack IaaS - Infrastructure As A Service (Your condo in NYC) PaaS - Platform As A Service (Your accountant / bookkeeper / handymen) SaaS - Software As A Service (Your Interior Design and Decorator)
  • 28. My Experience: Refining Ideas Takes Iterations 1st Step, IAAS Simple FB App OnPremise PAAS No Admin/ Handyman, No problem SAAS Don’t have DBA, Even Simpler Build a better mousetrap, and the world will beat a path to your door. - Ralph Waldo Emerson (May 25, 1803 – April 27, 1882)
  • 29. From A Concept to Flagship Products An Hack Integration with Facebook A POC Platform of APIs Flagship Products Internet of Customers Refinements from Idea to Practical Application
  • 30. How it affects You? Choose right tool for the job! What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them. - Steve Jobs
  • 31. How Do You Get Started? ● Review your needs ● Have a plan ● Measure progress regularly
  • 32. Do You Know Your Needs? 知彼知己,百戰不殆; 不知彼而知己,一勝一負; 不知彼,不知己,每戰必殆 ● What are your priorities? ● Why do you use technology? ● What is your IT knowledge level? ● What is your budget? ● Do you have a support staff? ● How important is your data? ● How often do you make changes? ● Do you need to want data backup? ● Rate importance of privacy to you? ● Do you work across-border, intl projects?
  • 33. Cloud Self Assessment Your needs Org Size Big Company Individual Non-profit SMB Complex Policy Quick Decisions Faster Adoption Contact Me Slower Adoption Usage Scenarios Timeline Budget Know-how Do-It Yourself Ask Friends Professional Help
  • 34. General Cloud Use Cases & Technologies Use Cases Cloud Technologies Traditional S/W General Productivity (Doc / Slides / XLS) Google Apps iCloud Office 365 MSFT Office iWork Storage (File, Music, Video) DropBox, Box.Net Google Cloud Storage MSFT SkyDrive iCloud Local HD SD drive Removable HD DVD Email (General Purpose) Google Mail Yahoo Live / Outlook.com Apple Mail MSFT Outlook Mozilla Thunderbird EMail (Distribution List) AWS SMS service Sendgrid MailChimp VerticalResponse SendMail PostBox Outlook, etc.
  • 35. Good Ideas will Self-Multiply and Evolve Snail Mail Email 1978 97 billion 5,000 1988 161 billion 3 billion 1996 183 billion 200 billion 2009 177 billion 100 trillion 2009 172 billion 150 trillion 2020 130 billion 500 trillion
  • 36. Fuzzy Logic, But Get Closer to Target Solution is Binary 90% Startups Fail 500% Improvement
  • 37. Cloud Computing 1. It is a natural part of technology evolution. 2. It is simple, and definitely NOT rocket science. 3. Its value propositions include financial, operational, reliability, … 4. It can be green and clean. 5. It makes measurable impacts for non-profits and startups.
  • 38. Key Trends in the Technology Space # of Smartphones > Desktops / Laptops In 2011, Cloud Computing topped $1.1 Trillion SaaS is the fastest growing segment. Jobs report confirms that as well.
  • 39. Q & A
  • 41. Who’s who of Cloud Computing... ● SAP acquired SuccessFactors for $3.4 billion (SaaS) ● Salesforce acquires Heroku for ~$250 million (PaaS) ● IBM acquires SoftLayer for $1.2 billion (IaaS) ● Oracle acquires RightNow for $1.5 billion (IaaS Mgt) ● Microsoft acquires Nokia and works with Joyent (mobile + hosting) ● VMWare works with IBM, EMC on CloudFoundry (PaaS) ● AWS wons CIA $600 millions contract (IaaS) ● Citrix acquires FrameHawk and focus on virtual desktop (virtual desktop)
  • 42. Getting Things done Faster & Cheaper
  • 43. Copyright © 2014 Accenture All rights reserved. Rapid Change in Dominant Mobile Phone OS Players
  • 44. Good Things Keep On Getting Better Various Examples
  • 45. Race to Greener Data Centers
  • 46. Other Benefits of Cloud Computing ● CapEx vs OpEx ● Faster product-to- market (Agility) ● Reduced administration effort / less hassles ● Fewer Outages / more reliable data guardian
  • 47. Other Philanthropy Examples - 2013 ● Facebook Founder Mark Zuckerberg donates $500 millions to Charity ● Bill Gates started The Giving Pledge Foundation - 81 Billionaires committed to giving at least 50% of their wealth to charity causes, as of 2012.
  • 48. Concerns & Solutions ● Privacy ○ Who owns the data? ○ Where does the data reside? ● Integration ○ Public / Private / Hybrid ○ On-Premise to Cloud ● Maturity ○ Standardization ○ Cloud-to-Cloud integration source: http://www.chrisgrudzinski.com/cloud-computing/cloud-computing-skyward-bound/
  • 49. Is Cloud Safe? & Legal Ramifications
  • 50. Cloud Security Can Cover Your Back.