8.3 persuasive speaking lecture student notes
- 1. Persuasive Speaking Lecture 8.3 University of Alberta ALES 204 Nancy Bray 1
- 2. Housekeeping Mid-term results Assignment #2 due on Sunday. Remember the late assignment policy 2
- 3. Course Map Analyze a communicative situation Plan an approach Identify strengths and weakness of your approach Context Rhetorical Purpose Channel Intrapersonal Informative Oral Interpersonal Persuasive Written Small Groups Public Visual Mass Communication Online Describe the role that culture, self-perception and language play in communication Define communication 3
- 4. Lecture Outline 1. Thinking about a new genre: the persuasive speech 2. Purpose and audience 3. Expectations of the genre a. Language b. Structure and organization 4
- 5. 1. Thinking about a new genre: the persuasive speech 5
- 6. Questions to ask about a new genre 1. What is the purpose? 2. Who is the audience? 3. What are the expectations of the genre? a. Language b. Structure or organization c. Design and mechanics 4. What is the process to produce the genre? 6
- 7. 2. Purpose and audience 7
- 8. Difference between writing and speaking Writing Speaking • More permanent • Ephemeral (this is • Asynchronous changing) • Indirect relationship • Synchronous between writer and • Direct relationship audience between speaker and audience 8
- 9. Informative: Audience and goal Representation of real world Expert Lay Audience 9
- 10. Persuasion: Audience and goal How the speaker would like the world to be Speaker Audience 10
- 11. What do you want your listener to do? Adoption = Discontinuance = Deterrence = Continuance = 11
- 12. 3. Expectations of the genre 12
- 13. A. Language Short sentences Should sound like spoken language Use sound to your advantage 13
- 14. How many words per minutes? Audio books = 150 to 160 words per minute Slide presentations = 100 words per minute Auctioneers = 250 words per minutes 14
- 15. B. Structure Your main message Introduction and conclusion Body 15
- 16. What is your main message? 16
- 17. Proposition of fact 17
- 18. Proposition of value 18
- 19. Proposition of policy 19
- 20. Introductions and conclusions 10 to 20 % of total speech time Intro: Take the listener from their world into yours Conclusion: Leave the listener changed 20
- 21. Monroe’s motivated sequence There are five rhetorical moves you can use to persuade your audience: 21
- 22. Attention http://www.ted.com/talks/hans_rosling_and_the_magic_washing_machine.html 22
- 25. Action http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html 25
- 26. How can you persuade them? consistency = social proof = 26
- 27. Maslow’s hierarchy of needs 27
- 28. Fallacies of logic Errors in logic Flawed reasoning 28
- 29. Ad Hominem 29
- 30. Red Herring 30
- 31. False Division 31
- 32. Hasty Generalization 32
- 33. Slippery Slope 33
- 34. Appeal to Tradition/Novelty 34
- 35. Post Hoc 35
- 36. Bandwagon Appeal 36
- 37. Appeal to Authority 37
- 38. Take away Keep in mind what you want your audience to do Focus on this and align your arguments and presentation aids to this message 38
- 39. Photo Credits Slide 10: Newspapers by NS Newsflash Slide 11: i can't hear you by sea turtle Slide 12: clapping by stu willis Slide 14: sleeping audience by kurafire Slide 15: Matrix fan poster Slide 16: Textbook materials Slide 17: Take away by Jim Moran 39