A 3-step Communication Approach to Combat Attrition in Animation

A 3-step
A 3-step
Communication
Communication
Approach to
Approach to
Combat
Combat
Attrition in
Attrition in
Animation
Animation
by Chevonnese Chevers Whyte
at the JANN Teaching Creative Courses
Symposium 2024

Wife
Mommy
Educator
Business Owner
A firm believer in student success
Chevonnese Chevers Whyte
(Chevy)
who am i?
A 3-STEP COMMUNICATION APPROACH | CHEVONNESE CHEVERS WHYTE | JANN TEACHING CREATIVE COURSES SYMPOSIUM 2024 | AUGUST 30, 2024

2 Stories: Why is it
2 Stories: Why is it
important to me?
important to me?
They never knew where to place me
A creative in a traditional educational
environment
Trauma of other students
A new student at the tertiary level with
experience before entering first year

Abstract
Abstract
Students often enrol in a tertiary animation programme but
then depart the programme at various points, citing
multiple reasons. What determinants affect this departure,
and how can we engage students differently at three (3)
contact points to minimise or eliminate this departure? The
first point of contact examines the application process and
how the communication is constructed. The second point of
contact assesses first-year orientation and how it is
structured. The third point of contact reviews
communication within the programme. This investigation
uses a explanatory sequential design mixed methods
approach by interviewing students, teachers and
administrators in an animation programme in St. Andrew,
Jamaica. The results of this investigation will benefit
teachers, administrators, and students, as it will be used as
a baseline when administrating academic advice from
application to graduation.

01. 02. 03.
What do we communicate and how do
communicate it from application to
graduation?
Research Questions
Research Questions
What is communicated and
how is it communicated during
the application phase?
Application
Application
how is it communicated during
orientation?
Orientation
Orientation
how is it communicated within
the programme?
Within The Programme
Within The Programme

Introduction
Agenda
Agenda
01.
CAPE AGD Numbers
02.
Communicating with students
03.
Analysis of data
04.
Communicating with Interviewee 1
05.
Problem
Conclusion
06.
07.

Introduction
Introduction
Why this study?
Why this study?
Animation and
Animation and
Creative Arts
Creative Arts
Standards
Standards
Committee at the
Committee at the
UCJ
UCJ
What is a credit for
What is a credit for
creative courses?
creative courses?
How do we match
How do we match
creative courses
creative courses
with traditional
with traditional
academic courses?
academic courses?
Attrition Data
Attrition Data

Background
Background
More students are sitting CAPE
More students are sitting CAPE
Animation and Game Design.
Animation and Game Design.
More applications for tertiary
More applications for tertiary
animation programmes.
animation programmes.
Unit 1 Unit 2
2019 2020 2021 2022 2023
0
50
100
150
200
250

Bachelor’s
Bachelor’s
Programmes in
Programmes in
Animation
Animation
BFA Animation
BFA Animation
CARIMAC,
CARIMAC,
University of the
University of the
West Indies
West Indies
BFA Animation
BFA Animation
Edna Manley
Edna Manley
College for the
College for the
Visual and
Visual and
Performing Arts
Performing Arts
BSc. Animation
BSc. Animation
Production and
Production and
Development
Development
University of
University of
Technology
Technology
Jamaica
Jamaica
BFA Digital Media
BFA Digital Media
Arts
Arts
University of
University of
Trinidad and
Trinidad and
Tobago
Tobago

APPLY
INTERVIEW
REVIEW
ADVISE ADVISE
ORIENT ORIENT
ACCEPT REGISTER GRADUATE
Process:
Process:
Communicating
Communicating
with the students
with the students

01. 02.
03.
05.
04.
06.
Analysis of the
Analysis of the
data
data
A review of class numbers
Repeaters
Repeaters Transfers
Transfers
Full-time vs.
Full-time vs.
Part-time
Part-time
Pre-requisites
Pre-requisites
COVID-19
COVID-19
Attrition
Attrition

Beyond The Statistics:
Beyond The Statistics:
Communicating with
Communicating with
Interviewee 1
Interviewee 1
APPLY
ACCEPTED TD
TRANSFERRED
UG PROGRAMME
COORDINATOR:
ADVICE
PEER & CREDIT
CHECK
LOST FOR
ORIENTATION
NEVER ATTENDED
ORIENTATION
ACCEPT REGISTER GRADUATE

Interviewee 1
Interviewee 1 Communication came mainly from the IT department.
Communication is done mainly through lecturers.
Reasons to discontinue: difficulty with courses outside of
animation, sickness, and money for medication.
Leave of Absence vs. Late Leave of Absence.
The student followed the school on Instagram to learn what
was happening and what information was communicated
within the classroom.
WhatsApp group was peer support.

Problem
Problem The Jamaican/ Caribbean Animation Industry will need
roughly 5,000 workers to outsource animated projects
from overseas. If we want this for the industry, we must
look into attrition for tertiary institutions that offer
animation to optimise the number of graduates who will
help us reach the goal of 5000 professionals in the
industry.

Conclusion
Conclusion Communication must be improved from application to
acceptance, orientation, academic advisement, and
internal communication, and then it must lead to
graduation.

Further Research
Further Research
More Interviews
01.
Alternative Stories
02.
Test Improved Communication
03.

THANK
THANK
YOU
YOU
ANY
ANY
QUESTIONS?
QUESTIONS?

https://lnk.bio/chevonnese.whyte
@ChevonneseWhyte
Presentation
https://www.slideshare.net/Chevonnes
eWhyte/presentations
Chevonnese Chevers Whyte
(Chevy)
contact me

A 3-step Communication Approach to Combat Attrition in Animation

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