Advertisment analysis slideshow
4 likes1,549 views
The document analyzes a drink driving advertisement that uses humor to promote its message to teenagers. It targets this young audience by depicting a familiar party scene they can relate to. The ad employs humor and language familiar to its target demographic in order to grab their attention and convince them they too could face the dangers of drink driving. It aims to educate this at-risk age group about the legal and safety issues surrounding drinking and driving.
1 of 5
Downloaded 32 times
More Related Content
What's hot (20)
Ad
Viewers also liked (20)
Ad
Similar to Advertisment analysis slideshow (18)
Recently uploaded (20)
Advertisment analysis slideshow
- 1. Advertisment Analysis http://www.youtube.com/watch?v=dIYvD9DI1ZA Drink Driving Advertisment.
- 2. Explain the use of humour to sell the product. Well, this advertisment is not to sell something but it is to promote something. In the ad it uses some humour that can be aimed at younger people, such as teenagers that are just able to drive and are the leagal age to drink. It is targeted at this audience because that age group is the main offence of drink driving. It uses humour to try and get people to watch the ad and listen to its message.
- 3. Explain the use of words to sell this product. It, again uses wording that is aimed and used by teenagers or young adults. It just does this to make the targeted audience to feel as though that they could be faced with his situation and it makes it easier to realate.
- 4. Explain how the advert targets its audience. It targets the young audience by making it a familiar scene, this is the party. I think that they could of used many different social occasions or get-togethers but the party grabs the audiences attention straight away because of the music and dancing.