Analyzing the Customer Lifecycle - Total Gas & Power

Analyzing the customer journey is all about shifting the focus from an internal department view to a customer perspective. To achieve that, Business Intelligence analyst Carmen Vermeer and Marketing Manager Noortje Groenendaal used process mining for their analysis of the customer lifecycle at Total. The departments who are responsible for customer service, billing, sales, and marketing, are all involved in this customer lifecycle. Instead of looking at these individual departments one by one, Carmen and Noortje determined what a successful and what an unsuccessful customer journey looks like from a customer’s point of view. Then, they analyzed the effect of actions that were taken to increase customer satisfaction and the timing of these actions.