Anti-patterns in design communication
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The document summarizes a presentation titled "Selling Design to Human Beings" given at the UPA Conference in Las Vegas on June 5, 2012. The presentation discusses 13 communication "anti-patterns" that can kill good proposals, such as speaking different languages or having different goals. It then describes an accompanying game where participants must work together to advance an "Idea of Wonder" by defeating challenges using different character roles and tactics. The presentation concludes with references for further reading on topics relating to persuasion, team dynamics, and design processes.
![Photo credits
#2 © Polaroidgrrl #24 © nick in exilio on Flickr
#6 © Pet_r on Flickr #26 © from tvguide.com, Bridezillas Season 7, WE tv
#9 © Polaroidgrrl #28 © the justified sinner on Flickr
#11 © [nancy] on Flickr #30 © Kevin H on Flickr
#12 © Zake Naio on Flickr #32 © Polaroidgrrl
#14 © Polaroidgrrl #33 © Polaroidgrrl
#16 © kelly vandellen, JanGlas on Flickr #36 © digitalnative on Flickr
#18 © Polaroidgrrl #39 © VixensEmpire on Etsy
#22 © MFessides on Flickr #41 © Booknick on Etsy
#UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk](https://image.slidesharecdn.com/antipatternsindesigncommunication-120827122403-phpapp02/85/Anti-patterns-in-design-communication-51-320.jpg)
Anti-patterns in design communication
- 1. Selling Design To Human Beings 13 Communication Anti Patterns That Kill Good Proposals UPA Conference, Las Vegas, 5 June 2012 #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 2. Hello. @polaroidgrrl www.polaroidgrrl.com Martina #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 3. Hello. @sparrk sparrk.tumblr.com James #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 4. Why anti-patterns? 13 anti-patterns The game Q&A #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 5. Why anti-patterns? 13 anti-patterns The game Q&A #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 6. What is a bad idea? “Ideas are a matter of taste. What is a good idea to some is a boring or bad idea to others. A good idea is a clever solution to a problem, one that I have never seen before. But if an idea is not taken up and used as a solution to a problem, it has no value. It becomes a non-idea. Lying in a drawer it is useless. Worse than useless, it’s a complete waste of space.” ~ Paul Arden #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 8. Why anti-patterns? 13 anti-patterns The game Q&A #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 9. 13 Anti-patterns #1 Speaking different languages #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 10. 1 #1
- 11. 13 Anti-patterns #2 No consistent design language #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 12. 2 #3 Selling Design to Human Beings - UPA Conference 2012 @polaroidgrrl @sparrk
- 13. 2
- 14. 13 Anti-patterns #3 Creating silos #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 15. 3
- 16. 13 Anti-patterns #4 Having different KPIs #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 17. 4
- 18. 13 Anti-patterns #5 Not embracing everyone’s goals #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 19. 5 #5
- 20. 13 Anti-patterns #6 Responding to how they say it, not what they’re saying #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 21. 6
- 22. 13 Anti-patterns #7 Living in the deliverables #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 23. 7
- 24. 13 Anti-patterns #8 Insisting on perfection #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 25. 8
- 26. 13 Anti-patterns #9 Presenting without contextualising #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 27. 9
- 28. 13 Anti-patterns #10 Throwing deliverables over the fence #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 29. 10 #10
- 30. 13 Anti-patterns #11 Assuming others ‘don’t get design’ #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 31. 11
- 32. 11
- 33. 11
- 34. Not-Invented-Here Bias: We fall in love with our own ideas. ~ Dan Ariely #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 35. The Toothbrush Theory Everybody wants/needs/has one, no one wants to use any body else’s. ~ Dan Ariely #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 36. 11
- 37. 13 Anti-patterns #12 Being overly defensive #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 38. 12
- 39. 13 Anti-patterns #13 Not being defensive enough #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 41. “Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.” ~ Freeman Thomas #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 42. Why anti-patterns? 13 anti-patterns The game Q&A #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 43. Game set-up Groups of 6 people 1 set of cards per group #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 44. Game goals Escort the Idea of Wonder from conception to production Winner: first to defeat the Big Bad challenge #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 45. Organise your cards after 3+ defeat 1x 1x rounds BIG BAD #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 46. Winning a challenge Character Tactic Challenge > + = #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 47. Game set-up 15:00 #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 48. Game rules Pick a character + tactic each Then pick up a challenge Swap tactics to defeat challenge If not, put the card back First to accumulate tactics to defeat the big bad challenge wins #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 49. Why anti-patterns? 13 anti-patterns The game Q&A #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 50. References / Further reading Dan Ariely. Predictably irrational: The hidden forces that shape our decisions. 2009 Dan Ariely. The upside of irrationality: The unexpected benefits of defying logic at work and at home. 2011 Dr Meredith Belbin. The Belbin Team Inventory. belbin.com Skott Berkun. Wildfire: Big Ideas for Curious Minds. 2011 Eric Fernandez. Royal Society of Account Planning - A Visual Study Guide to Cognitive Biases. 2010 Noah Goldstein, Steve J. Martin, Robert B. Cialdini. Yes! 50 secrets from the science of persuasion. 2007 Jeff Gothelf. Lean UX: Applying Lean Principles to Improve User Experience. 2012 Michael Lopp. Managing Humans. 2007 Niccolò Macchiavelli. The Prince. 1532 Marty Neumeier. The Designful Company. 2008 C Northcote Parkinson. Parkinson’s Law. 1961 Tom Rachman. The Imperfectionists. 2011 Daniel Sobol. Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively. fastcodesign.com. 2012 #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 51. Photo credits #2 © Polaroidgrrl #24 © nick in exilio on Flickr #6 © Pet_r on Flickr #26 © from tvguide.com, Bridezillas Season 7, WE tv #9 © Polaroidgrrl #28 © the justified sinner on Flickr #11 © [nancy] on Flickr #30 © Kevin H on Flickr #12 © Zake Naio on Flickr #32 © Polaroidgrrl #14 © Polaroidgrrl #33 © Polaroidgrrl #16 © kelly vandellen, JanGlas on Flickr #36 © digitalnative on Flickr #18 © Polaroidgrrl #39 © VixensEmpire on Etsy #22 © MFessides on Flickr #41 © Booknick on Etsy #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk
- 52. Thanks! Slides & game at: design-antipatterns.com Martina Schell James O’Brien @polaroidgrrl @sparrk polaroidgrrl@gmail.com james@sparrk.co.uk #UPA2012 - Selling Design to Human Beings @polaroidgrrl @sparrk