Aps12e chapter1

The Art of Public Speaking • Chapter
1
McGraw-Hill Education ∙ The Art of Public Speaking, 12th Edition © 2015 Stephen E. Lucas. All rights reserved.

 Way of making
ideas public
 Importance for
career
 Importance for
civic
engagement
© Shawn Thew/Corbis
Copyright © McGraw-Hill Education. All rights reserved.

 Similarities:
 Organize thoughts logically
 Tailor message to audience
 Tell stories for maximum
impact
 Adapt to feedback

 Differences:
 P. S. more highly
structured
 P. S. requires more formal
language
 P. S. requires different
method of delivery

Anxiety over prospect of
speaking in front of
audience

 Acquire experience
 Prepare, prepare, prepare
 Think positively

 Use power of visualization
 Know most nervousness
is not visible
 Don’t expect perfection

Controlled
nervousness
that energizes
speaker for
presentation
© Christopher Polk/Getty Images

Picturing oneself giving
successful presentation

 Focused, organized
thinking
 Involves relationships
among ideas, soundness
of evidence, differences
between fact & opinion

 Everything filtered through
listener’s frame of
reference
 No two people have same
frame of reference

Believing one’s group or
culture is superior to all
other groups or cultures

 Respect listeners’ cultural
values
 Adapt messages to
expectations
 Imagine oneself in place
of listeners

 Be alert to feedback
 Listeners also have to
avoid ethnocentrism

Aps12e chapter1

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