Bba204
- 1. Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com ASSIGNMENT DRIVE FALL 2014 PROGRAM Bachelor of Business Administration- BBA SEMESTER 2 SUBJECT CODE & BBA 204- Marketing Management NAME BK ID B1521 CREDIT & MARKS 4 Credits, 60 marks Q.No Questions Marks Total Marks 1 Explain the personal, socio-cultural, Psychological determinants of consumer behaviour. Definition of consumer behaviour 1 Personal determinants- Consumer demographics ,Consumer psychographics 3 Socio-Cultural determinants- Social factors , Cultural factors Environmental factors 3 Psychological determinants—Perception, Learning, Memory Motivation 3 10 2 Describe the methods of environmental analysis-SWOT, PEST. Strength, Weakness, Opportunity, Threat 5 Political, Economic, Social, Technological Environment 5 10 3 The brand is the symbol of the product’s personality. It is developed though diligent market research and is based on the customer’s needs and wants. Explain the various steps which are undertaken in the formation of a brand with examples. Definition of brand 2 Steps involved in brand development 6 Examples 2 10 4 Define Product mix. Explain the factors determine the decisions of the Product mix. Definition of Product mix 2 Factors determine the decisions of the product mix 8 10
- 2. Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com 5 Define Green Marketing. What are the reasons for which companies adopt green marketing? Definition of Green marketing 2 Reasons for which companies adopt green marketing 8 10 6 Discuss the characteristics of services (any three) and the important strategies which help in marketing of services. Characteristics of Services (any three) 3 Strategies for marketing of services 7 10 Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.