BBC Design Research Framework
- 1. www.bbc.bravosolution.co.uk Everything you need to know to apply to join the roster. BBC Design Research Framework
- 2. www.bbc.bravosolution.co.uk This timetable may change without prior notice and Applicants will be advised of any changes where appropriate. 8th Dec 2015 21st Jan 2016 22nd Jan–11th Feb 2016 15th Feb 2016 14th Mar 2016 21st Mar–29th Apr 2016 16th May 2016 27th May 2016 June 2016 PQQ issued PQQ deadline PQQ evaluations ITT issued to short-listed agencies ITT deadline ITT evaluations and on-site visits Award decisions Framework signed and effective RFQs issued for multiple contracts Framework awards ITT stage PQQ stage
- 3. www.bbc.bravosolution.co.uk Qualification and technical questions Prepare three case studies Written submission Agency site visit Facilitation exercise PQQ stage ITT stage
- 4. www.bbc.bravosolution.co.uk Objectives We are selecting a new Design Research roster, to replace our Usability and Accessibility roster next year. – Driving innovation and creativity – Bringing diversity to our research – Continually improving quality – Providing value for money
- 5. www.bbc.bravosolution.co.uk The Roster – Between 3 and 8 research agencies – 2–4 year term frameworks – Effective from May 2016 – £3.5m–£5m in contracts over 4 years
- 6. www.bbc.bravosolution.co.uk Relationship We want to build strong and productive working relationships with Design Research agencies. – Long term – Open – Collaborative
- 7. www.bbc.bravosolution.co.uk Scope If your agency is selected, you will work on all of our digital products and services, including: – BBC Digital products such as iPlayer, News, Sport, Cbeebies, CBBC, Bitesize – The Global Experience Language (GEL) – Key Experiences – Live, A/V – Emerging editorial propositions *Contracts may include a mix of online products, not limited to those shown
- 8. www.bbc.bravosolution.co.uk Platforms Apps, Responsive, TV Platforms, and emerging technologies
- 9. www.bbc.bravosolution.co.uk Selected agencies will: – Develop existing online products and services – Design new online products and services – Contribute to UXD research strategy
- 10. www.bbc.bravosolution.co.uk London Salford Glasgow Working across the UK BBC Digital teams based in: Audience across the UK (and beyond)
- 11. www.bbc.bravosolution.co.uk Capabilities Minimum requirements for applicants: – Experience of providing one-to-one task based research – Demonstrable experience of qualitative research – Demonstrable experience of visual communication Specialisms In addition, you will be able to do one of the following: – Quantitative research – A/B or Multivariant testing – Remote research – Contextual study – Rapid research – Research with Children – Accessibility
- 12. www.bbc.bravosolution.co.uk Work is likely to include: – Task-based usability testing – Rapid/iterative testing – Depth interviewing – Observational/ethnographic research – Contextual research – Remote testing and online surveys – Quantitative surveys – A/B or MVT testing – Information Architecture research methodologies including card sorting – Competitor analysis and market landscaping – Heuristic or expert evaluation of products – Eyetracking research
- 13. www.bbc.bravosolution.co.uk B: Prepare and upload 3 one-page case studies – Qualitative research – Visual communication of research findings and insights – A research specialism of your choice PQQ A: Answer the qualification and technical questions on Bravo
- 14. www.bbc.bravosolution.co.uk A: Qualification and technical questions – Indicate which platforms you have current (i.e. within the last 3 years) experience researching for. Multiple choice from Responsive, Apps, Interactive TV – Other platforms e.g. connected TV, games, kiosk – Confirm the proportion of client project time over the last 3 years which included you delivering an element of Design Research – What is the majority (i.e. more than 75%) of your client project time spent on? PQQ
- 15. www.bbc.bravosolution.co.uk B: Experience questions – Demonstrate your experience in qualitative research by showcasing your own client work, on a single A3 document. – Demonstrate your experience in visual communication (i.e. making the complex clear and understandable) by showcasing examples of visualised research analysis for a client, on a single A3 document. – Demonstrate your experience in a third design research specialism of your choice by showcasing your own client work, on a single A3 document. PQQ
- 16. www.bbc.bravosolution.co.uk Criteria Case studies will be assessed on: • Creativity • Quality of analysis • User focus • Appropriateness B: Case studies must be submitted as an A3 single sided document to include the following PQQ Your name and the research capability in the header Max 400 words Maximum 3MB, Portrait or Landscape Client name and date delivered A piece of work from one client only, from the last 3 years, covering: • Issues and objectives • Method • Solution • Results and insights
- 17. www.bbc.bravosolution.co.uk C: Facilitation exercise (one-to-one) 2 x 20 min sessions, submitted as a video ITT A: Written submission Questionnaire Credentials presentation document B: Agency site visit Credentials presentation (30 mins) to respond to 6 questions Presentation of response to research brief (30 mins) QA from BBC (30 mins) Tour of supplier premises (15-30 mins)
- 18. www.bbc.bravosolution.co.uk Questionnaire A: Provide the names and roles of your team who will most likely be working on BBC projects. Include in your response the typical expected lead time required to schedule their time on BBC projects. Credentials Presentation A: A credentials presentation needs to be submitted by 24th Feb 2015 This will then be presented during the On-Site visit. Criteria The credentials presentation will be assessed on: • Research objectives • Design research community impact • Staff development • Adaptability • Flexibility • Innovation ITT
- 19. www.bbc.bravosolution.co.uk The on-site visit B: You will present your response to a brief we set you: – You will receive the brief 7 days before the visit – We intend for your response to take 1– 2 days work QA B: Questions asked by BBC – 30 mins Tour of supplier premises B: Tour should be 15–30 mins Criteria Response to the brief will be assessed on: • Innovation • Strategic alignment • Design research programme planning • Appropriateness • Analysis reporting • Research management ITT
- 20. www.bbc.bravosolution.co.uk Research Facilitation C:As part of the design research challenge you’ll facilitate two one-to-one sessions: – The BBC will recruit your participants – You’ll prepare and facilitate 2 x 20 minute sessions – Please video record both on film – Select one film to upload via Bravo Solutions (raw, unedited footage from beginning to end of a session – we should see the participants entering and leaving the room) Criteria Research sessions will be assessed on: • Research facilitation ITTITT
- 21. www.bbc.bravosolution.co.uk Strategic Thinking – Appropriateness – Strategic alignment – Innovation Management and Operational Efficiency – Adaptability – Flexibility – Staff development – Leadership and responsiveness Cultural Fit – Design research community impact – Research objectives Creative Excellence – Research facilitation – Research management – Analysis and reporting – Design research programme planning Responses will be evaluated using these criteria:
- 22. www.bbc.bravosolution.co.uk Summary How to apply Submit your application via Bravo Solutions by 21st Jan 2016 Full procurement documentation The complete PQQ and ITT information is available from Bravo Solutions Any other questions? Please submit them via Bravo Solutions by 7th Jan 2016