CALEB UNIVERSITY PRESENTATION
- 1. ACTIVATING CORE VALUES TO ENHANCE CORPORATE PRODUCTIVITY PRESENTED AT THE 2019 STAFF COLLOQUIUM, CALEB UNIVERSITY, LAGOS, NIGERIA TUESDAY, SEPTEMBER, 10, 2019 BY ‘LOLU AKINWUNMI, frpa; fnimn GROUP CEO PRIMA GARNET AFRICA PAST CHAIRMAN, APCON 1CALEB UNIVERSITY COLLOQUIUM
- 2. Colloquium Objective • An annual staff event for capacity building in best glocal management practices 2CALEB UNIVERSITY COLLOQUIUM
- 3. What is the Core Value? • A principle or belief that a person or organization sees as being of central importance to its operation • E.g., the company is interested in big businesses but will not bribe to obtain them because it doesn’t believe in bribery 3CALEB UNIVERSITY COLLOQUIUM
- 4. What is the Core Value?...2 • They are the fundamental beliefs of a person or organization. • These guiding principles dictate behaviour and can help people understand the difference between right and wrong. • Core values also help organizations to determine if they are on the right path and fulfilling their goals by creating an unwavering guide. • There are many different examples of core values in the world, depending upon the context. 4CALEB UNIVERSITY COLLOQUIUM
- 5. Some Types of Core Values • Dependability • Reliability • Loyalty • Commitment • Open-mindedness • Consistency • Honesty • Efficiency • Innovation • Creativity • Good humour • Compassion • Spirit of adventure • Motivation • Positivity • Optimism • Passion • Respect • Fitness • Courage • Education • Perseverance • Patriotism • Service to others • Environmentalism 5CALEB UNIVERSITY COLLOQUIUM
- 6. Some Types of Core Values…2 • There are countless types of core values, as you can see • So you will need to choose the ones that are right for you or your organization. • It's natural to want to choose a long list of core values in an effort to be the best you can be • However, limiting your selection to two or three helps you focus on your mission in life without becoming distracted. 6CALEB UNIVERSITY COLLOQUIUM
- 7. Corporate Core Values • Organizations can have core values as well. • These are the guiding principles that help to define how they should behave in business and perhaps beyond, if they have an additional mission to serve the community. • Core values are usually expressed in the corporation's mission and vision statements 7CALEB UNIVERSITY COLLOQUIUM
- 8. Some Examples of Corporate Core Values Expressions • A commitment to sustainability and to acting in an environmentally friendly way.. • A commitment to innovation and excellence. Apple Computer is perhaps best known for having a commitment to innovation as a core value. This is embodied by their "Think Different" motto. • A commitment to doing good for the whole. Google, for example, believes in making a great search engine and building a great company without being evil. • A commitment to helping those less fortunate. TOMS shoe company gives away a pair of shoes to a needy person for every pair it sells in an effort to alleviate poverty and make life better for others. • A commitment to building strong communities. Shell oil company donates millions of dollars in charities wherever it operates 8CALEB UNIVERSITY COLLOQUIUM
- 9. How Do You Identify Core Values? • All organizations advertise positive core values • Even tobacco companies whose products cause health casualties still talk of supporting the economy, the environment etc. • You can judge what is in the heart of an organization by the way they act when they need to defend the core values vs. profits • A core value is only true if it has an active influence and if the people or company manage to live by it, at least most of the time. • To get a sense of what your core values are, ask yourself what activities bring you the most joy, or what you couldn't live without. What gives your life meaning or what do you want to achieve? If you can articulate those answers, you'll likely see a pattern that you can boil down into a single concept, such as a consistently positive attitude or using your creativity to make the world a better place. 9CALEB UNIVERSITY COLLOQUIUM
- 10. Some Common Core Values • Integrity • Accountability • Diligence • Perseverance • Discipline 10CALEB UNIVERSITY COLLOQUIUM
- 11. How Do You Craft An Organizational Core Value? Ajay Pattani is an Entrepreneurs’ Organization (EO) member and founder of Perfect Search Media a search and social agency. Ajay counts his business core values among the company's most important assets. Here's part of what he shared: • When you interview applicants, make sure they are the right fit. • It's not just about whether or not they have certain skills; it's also about whether they reflect your organization's mission and values • One of my favourite questions is: "Describe an experience in your last role where you took initiative and created or implemented a process.” • I like that question because it provides insights that resonate with our company's core value of taking initiative. This has the dual benefit of giving us the opportunity to share our values while determining whether the applicant personifies them or has the potential to do so. We're a proactive group, so in every interview, we tie questions back to our core values. And it goes even further than that: In our company, we tie our core values to pretty much everything! 11CALEB UNIVERSITY COLLOQUIUM
- 12. Delineate What Distinguishes Your Oganization…2 • Core values guide how an organization thinks and behaves; they're the bedrock on which business decisions are made and successful relationships are formed. • Once defined, core values should be visible in every aspect of company operations: from sales and marketing to internal reviews to employee check-ins, and these should be periodically reviewed. • Display your core values in every available space! 12CALEB UNIVERSITY COLLOQUIUM
- 13. Create and Use The Process • The process of developing your core values will neither be quick nor easy. Once you realize the need for organizational values, you will want to develop them together, as a team. This bottom-up approach makes sense because everyone is involved. (Redeemers Uni example) • Brainstorming core values must be a deliberate exercise. Split up into small groups, and each will list the qualities that they believe you embody. Once you collate and remove overlaps, something concrete must begin to emerge • You also don’t want too many or too few. Your team must decide a reasonable number that’s easy to manage and that covers key areas. • Then you narrow the full list, chose the most important values, and workshop them into concise statements. That's how many core values are born. 13CALEB UNIVERSITY COLLOQUIUM
- 14. Revisit And Evolve No core value list is ever static. It is necessary for organizations to review, study and upgrade their core value list regularly. This way, your organization stands a better chance to remain relevant and contemporary in an ever evolving world. 14CALEB UNIVERSITY COLLOQUIUM
- 15. Be Ready To Define Your Core Values? Core values are more than just words. They are your way of life. They also offer some lessons: • Make them detailed with summary headings so they are easy to remember • Ensure visibility so that everyone can view and review them daily, rather than burying them in a handbook. • Leverage core values within organization’s communications rewarding groups and individuals that comply; create healthy reward systems • Revisit them on an annual basis. As your culture evolves, so may your values. • Organizations with strong cultures are known to perform better than those without. Although creating and leveraging core values may seem daunting, the impact on your organization can be tremendous. So, gather your team and get ready to brainstorm! 15CALEB UNIVERSITY COLLOQUIUM
- 16. Mission & Vision Statements • A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. • A Vision Statement describes the desired future position of the company. • Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values. 16CALEB UNIVERSITY COLLOQUIUM
- 17. Prima Garnet Statement of Commitment “We have a strong commitment to conducting our businesses with the utmost integrity and probity, adhering to the highest standards of ethics and just conduct”. • Combination of core values that evolved into our Mission and Vision Statements • Utmost integrity and probity • Highest standards of ethics and just conduct This impacts on all we do, and everyone knows Prima Garnet Africa will NEVER give a bribe or do any of the other unsavoury things. 17CALEB UNIVERSITY COLLOQUIUM
- 18. How Do We Integrate This In An Organization? • From the time you apply to join us; the questionnaire is specific about it • At interviews we present subtle case studies • All staff KNOW that under no condition will you accept or demand or give bribe • Many will say its not possible, but I have indicated in my memoirs what we have gone through defending and upholding these core values 18CALEB UNIVERSITY COLLOQUIUM
- 19. Case Study: The Carnegie Mellon University Vision Carnegie Mellon University will have a transformative impact on society through continual innovation in education, research, creativity, and entrepreneurship. 19CALEB UNIVERSITY COLLOQUIUM
- 20. Case Study: The Carnegie Mellon University…2 Mission • To create a transformative educational experience for students focused on deep disciplinary knowledge; problem solving; leadership, communication, and interpersonal skills; and personal health and well-being. • To cultivate a transformative university community committed to (a) attracting and retaining diverse, world-class talent; (b) creating a collaborative environment open to the free exchange of ideas, where research, creativity, innovation, and entrepreneurship can flourish; and (c) ensuring individuals can achieve their full potential. • To impact society in a transformative way — regionally, nationally, and globally — by engaging with partners outside the traditional borders of the university campus. 20CALEB UNIVERSITY COLLOQUIUM
- 21. The Carnegie Mellon University…3: Mission Breakdown • Create a transformative educational experience for students • Focus on deep disciplinary knowledge • Problem solving; • Leadership, communication, and interpersonal skills; • Personal health and well-being • Cultivate a transformative university community committed to: (a) Attracting and retaining diverse, world-class talent; (b) Creating a collaborative environment open to the free exchange of ideas, where research, creativity, innovation, and entrepreneurship can flourish; and (c) Ensuring individuals can achieve their full potential. 21CALEB UNIVERSITY COLLOQUIUM
- 22. Questions & Comments?! 22CALEB UNIVERSITY COLLOQUIUM