This document discusses how defining and living by core organizational values can improve an organization. It outlines that core values can increase productivity, guide decision-making and boost employee morale. The webinar agenda covers what core values are, their advantages, why they fail, how to define them, how to live them, and includes case studies from companies like Zappos and HootSuite. The webinar advocates selecting a group to define the values, teaching and recognizing the values, and incorporating them into performance management.