This document summarizes the findings of a study that compared language data collected in the American Southeast in 1930 to data collected in 1990 to analyze lexical changes over that 60-year period. The study looked at names for 150 things and found that regional differences were once the most influential factor in word choice but are now the least important, while males, whites, older speakers, and rural dwellers use older terms and educated speakers use newer terms. Of the 670 words tested, 145 had declined in use while 87 had become more common, and the vocabulary increased by 40%. Rural/urban speech differences remain strong. Language change occurs at different rates in different social groups and vocabulary is constantly evolving.