Clement Mok is a designer, digital pioneer, software publisher/developer, international author, and design patent holder who started his career at CBS and later became Apple's Creative Director. He went on to start his own design firm Clement Mok Designs, which he later renamed Studio Archetype, where he has done work for major clients like IBM, UPS, Microsoft, Hallmark, Nintendo, and the Nagano Winter Olympic Committee. His book is titled "The design of understanding".