Comparing organic vs paid conversions
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The document compares organic and paid media conversions, highlighting that organic (free) sources generated 33,464 conversions, while paid media resulted in 14,429. It shows a significant disparity in conversion events, with organic sources achieving a 14% conversion rate compared to lower rates for paid media. Overall, organic traffic outperformed paid media in terms of human conversion metrics.
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Comparing organic vs paid conversions
- 1. September 2017 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Compare organic vs paid conversions organic (free) paid media 33,464 14,429
- 2. September 2017 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Compare organic vs paid conversions Marketer’s Site Traffic Measure Conversions organic (free) 33,464 18,225 humans 14,429 36% paid media 3,559 humans 510 6,547 13X more human conversion events 14% human conversion rate human conversion rate