Conducting Remote Unmoderated Usability Testing: Part 2
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The document outlines a webinar on conducting remote unmoderated usability studies, detailing setup, types of data collected (quantitative and qualitative), and best practices for conducting studies. It emphasizes the importance of participant experience, the need for clear expectations, and offers insights on optimizing study duration and quality. Additional resources and a follow-up webinar on card sorting studies are also mentioned.
Conducting Remote Unmoderated Usability Testing: Part 2
- 1. 1 Conducting Remote Unmoderated Usability Studies: Part 2 www.userzoom.com
- 2. 2 The #1 SaaS Company for Cost-effective User Experience & Usability Testing Our all-in-one enterprise solutions make research & testing cost-effective, agile and easy
- 3. 3 Quick Housekeeping • Chat box is available if you have any questions • There will be time for Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides/recording Continue the discussion using: #LearnRemoteUX Continue the discussion using #LearnRemoteUX
- 4. 4 Conducting Remote Unmoderated Usability Studies: Part 1 Ann Rochanayon Sr. Director UX/CX Research UserZoom speaker Meet Your Speaker
- 5. Agenda – How to set up a usability study in UserZoom 5 • Results • Preview the participant experience • Create a study in UserZoom • Add questions • Add logic and conditions • Build and validate tasks • Best practices • Q&A Continue the discussion using #LearnRemoteUX
- 6. 6 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Quantitative • Task effectiveness (Task Success) • Task efficiency (Number of clicks, unique page views, time on task)
- 7. 7 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Quantitative – System information • Operating system • Browsers • Screen resolution • Browser resolution
- 8. 8 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Quantitative - Rating scales, Net Promoter Score, Matrix questions
- 9. 9 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Quantitative – Single response, multiple response What is the total price of ordering 450 Carabiner Aluminum Bottles in green color (without shipment and tax)?
- 10. 10 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Qualitative - Open ended questions
- 11. 11 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Qualitative – Videos (i.e., participants’ screen, Video and / or audio of participants performing the task, video question feedback)
- 12. 12 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Behavioral - Clickstreams
- 13. 13 Conducting Remote Unmoderated Usability Studies: Part 2 Types of Data Collected • Behavioral - Heatmaps
- 14. Participant Experience / Creating a Study in UserZoom Continue the discussion using #LearnRemoteUX 14
- 15. 15 Conducting Remote Unmoderated Usability Studies: Part 2 Best Practices • Include any questions that may be needed for filtering / segmenting the data • Clearly set participants’ expectations • Studies should be under 30 minutes to reduce participant fatigue • QA – Test, test, and test! • Have an independent person help test and QA the study • Gauge the amount of time required for participants to complete the study • Soft launch • Monitor the study results • For more best practices go to bit.do/usabilitytesting
- 16. 16 Conducting Remote Unmoderated Usability Studies: Part 2 UserZoom Demo • Submit your email via a chat box to request a customized demo of UserZoom
- 17. 17 Conducting Remote Unmoderated Usability Studies: Part 2 Questions & Answers Continue the discussion using #LearnRemoteUX
- 18. 18 Conducting Remote Unmoderated Usability Studies: Part 2 Next Webinar • Thursday, November 6, 2014 • How to Create an Online Card Sorting Study to Optimize Information Architecture
- 19. 19 Need more info? Get answers about UserZoom. We are here to help. Talk with one of our knowledgeable staff. Contact us UserZoom 440 N. Wolfe Rd. Sunnyvale, CA 94085 Toll free number: (866) 599 1550 www.linkedin.Follow us @UserZoom com/company/userzoom