Conversion Optimisation 2013
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The document discusses conversion optimization strategies aimed at increasing website visitor engagement and sales by analyzing visitor data and customer feedback. It highlights successful case studies, outlines nine key levers for improving conversions, and emphasizes the importance of factors such as value proposition, credibility, relevance, clarity, and strategic calls to action. A recap formula is provided for increased conversions, focusing on building trust and engagement.
Conversion Optimisation 2013
- 1. CONVERSION OPTIMISATION It Will Make You A Market Leader www.ArrowInternet.com.au
- 2. Why should you listen to me ? Increased conversion rate by 316% for Fuji Xerox in 60 days Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000 Increased conversion for Freedom Loans by reducing cost of acquisition by 40% www.ArrowInternet.com.au 2
- 3. Optimisation What is Conversion Optimisation? • Increasing visitor engagement • Getting more subscribers, leads and sales • Done using visitor data and customer surveys www.ArrowInternet.com.au 4
- 4. Why Are Potential Buyers Leaving Your Website? www.ArrowInternet.com.au 5
- 5. 1,000 visitors to the site 100% Total Visits 60% Visit Shopping Area Where is the 30% Place Item in Cart leakage? 3% Make a Purchase 6 Visitors complete goal www.ArrowInternet.com.au 6
- 6. 9 Levers For Improving Conversions www.ArrowInternet.com.au 8
- 7. 1. Value Proposition • WIIFM • USP Too many choices is not always a good thing www.ArrowInternet.com.au 9
- 8. 2. Credibility Testimonials Certifications Endorsements Reviews Team Office/Showroom www.ArrowInternet.com.au 10
- 9. Cartoon Pictures are Credibility not authentic The first few links are It is not Too much irrelevant. an easy People will be font to scrolling uninterested read Are they really serious about their products? www.ArrowInternet.com.au 3
- 10. Minimal information on company history – it’s a good start Although it’s neater, is it working? 19-Nov-2009 Presented by Jasmine Batra www.ArrowInternet.com.au 11
- 11. Before
- 12. After
- 13. 3. Planned Journey • End outcomes • Navigation path www.ArrowInternet.com.au 12
- 15. Reverse Goal path www.ArrowInternet.com.au 14
- 17. 4. Relevance • Customer Segmentation • Language & Style www.ArrowInternet.com.au 15
- 18. Do you really want to see more pests when you are trying to get rid of them? www.ArrowInternet.com.au 16
- 19. Credibility Call of and Action Relevance Authentic Information Design Engagement www.ArrowInternet.com.au 18
- 20. 5. Clarity • Understanding Intent • Avoiding Distraction www.ArrowInternet.com.au 19
- 21. www.ArrowInternet.com.au 20
- 22. 6. Content • Customer-centric • Message to Market www.ArrowInternet.com.au 21
- 23. Creating Persuasive Copy Mention the problem Agitate the problem Invalidate all solutions but yours Offer your solution Amplify the desire www.ArrowInternet.com.au 22
- 24. Call to Action • Soft and hard offers • Strategic placement www.ArrowInternet.com.au 24
- 25. 8. Action Statement • Scarcity • Impact of not taking action www.ArrowInternet.com.au 26
- 26. 9. Test & Measure Offers Headlines Copy Images Layout www.ArrowInternet.com.au 27
- 28. Recap 3 Stages Formula for Increased Conversions Value Proposition + Credibility + Relevance = Trust Journey + Content + Clarity = Engagement Call To Action + Action Statement = $$$ www.ArrowInternet.com.au 29
- 29. YOU MADE IT!