“Creating Culturally-Correct Web Content For Global Audiences”
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The document outlines a webinar focused on creating culturally appropriate web content for global audiences. It discusses the importance of understanding cultural differences, including color symbolism, image selection, and layout design, to ensure effective communication. Additionally, it highlights strategies for adapting web content to diverse cultural contexts and emphasizes the need for internationalization in web design.
“Creating Culturally-Correct Web Content For Global Audiences”
- 1. hashtag #mindtouch Creating Culturally1:00pm Web Content For PST Audiences April 15, 2011 • • Correct EST / /10:00am PST April 15, 2011 1:00pm EST 10:00am Global Scott Abel interviews Maxwell Hoffmann, Globalization Partners International April 29, 2011 | 1:00pm EST/10:00am PDT Audio: +1 323.417.4600 Access code: 522-342-883 Webinar ID: 257-009-851 System Requirements ~PC: Windows® 7, Vista, XP or 2003 Server | Macintosh: Mac OS® X 10.4.11 (Tiger®) or newer
- 2. About Scott Abel aka The Content Wrangler content strategist | publishing expert | magazine columnist social networking choreographer | blogger | mashup artist scottabel@mac.com | 317.409.0839 | thecontentwrangler.com | twitter: @scottabel
- 3. the best support sites are powered by mindtouch request a demonstration today info@mindtouch.com | www.mindtouch.com
- 4. schedule | submitting questions | accessing the recording technological challenges | twitter hash tag housekeeping: a few things you need to know
- 5. April 15, 2011 • • 1:00pm EST / /10:00am leader April 15, 2011 1:00pm EST| thought PST publishing maven 10:00am PST translation and localization expert contact: mhoffmann@globalizationpartners.com
- 6. tell us a little about globalization partners international what is it? what do you do there?
- 7. what does this image mean to you? what is the significance? do you recognize it?
- 8. what is the overarching goal of creating culturally-correct website content for a global audience? goals are part of a content strategy for the web
- 9. you mentioned color, can you provide us with some examples of how color is viewed differently around the world red * blue * green * yellow * orange * black * white
- 10. how about an example? red (luck/happiness) and yellow (noble) are good colors in china, while white and black are associated with death how do our color choices impact how people use our web content?
- 11. in brazil, purple is the color of mourning, while red is the color of prosperity, strength, happiness how do our color choices impact how people use our web content?
- 12. everybody loves dogs, donʼt they? images are often the first thing to attract our attention on a website what are some good and bad examples of image choices
- 13. advertisement for toyota prado in china be aware of what is in the background of the images you use
- 14. you may find that your choice of image yield unexpected consequences cultural differences are not limited to text
- 15. be cautious not to assign your family values to those of families from other cultures each culture has its own norms, expectations and values
- 16. image selection is important, but so are our choice of words what impact can our selection of words have on reaching our goals?
- 17. text often contains alphanumeric characters; do numbers have good and bad connotations?? what numbers are ones to watch out for and why?
- 18. westerners would probably not intentionally use this number as an error message it has a religious connotation made famous by hollywood
- 19. whatʼs wrong with this address? share a real story of about addresses and culture with us
- 20. what are some general cultural values we should be aware of when creating web content? www.globalizationpartners.com/resources.asp
- 21. April 15, 2011 • • 1:00pm EST / /10:00am PST April 15, 2011 letʼs start with 10:00am PST 1:00pm EST china... collectivism * rules * hierarchy * conformance
- 22. how about brazil? looking good * women * value * masculine * collective and family first
- 23. what things should we consider when planning layout and spatial orientation on the web? isnʼt good design “good design” after all?
- 24. heat maps can help us determine where users click on the page we canʼt rely on the psychic power of the designers
- 25. consider al jazeera writing direction influences design placement and use of screen real estate
- 26. and then thereʼs al jazeera for western audiences has a very definite similarity to most western news sites
- 27. consider yahoo.com western layout and design sensibilities and preferences differ
- 28. and then thereʼs yahoo.co.jp appears more cluttered to westerners, but not to the japanese
- 29. then there is br.yahoo.com the design is much closer to a western-style yahoo page
- 30. what can western content creators do to ensure the text they create is machine readable? Bob R - Boston MA garbage in - garbage out * machine translation * localization
- 31. what can a company do to avoid color issues when we donʼt have huge staff or budget? - Diane L, Portland, OR letʼs look at an example
- 32. case study: montana world trade center non-profit * limited budget * targets = russian, spanish, chinese, gulf region
- 33. solution: montana world trade center images * text * bi-directional
- 34. what do you see as the future of global websites? and what abut mobile? Jessica Y - Long Island dramatic rise in mobile * devices proliferate * touchscreens * thoughtful layout
- 35. what else can we do to prepare a website for a cross-cultural, global audience? Lonnie W - Bloomington, IL internationalization * date formats * unicode * currencies * forms design
- 36. Reverse text is obvious when thinking about arabic websites, but what else should we consider? Pete E - Seattle, WA table columns * navigation * interaction * images
- 37. weʼre adapting to other cultures on the web. are they also adapting to our style? Bill B - Chicago, IL are these issues changing as more people experience the web?
- 39. April 15, 2011 • • 1:00pm EST / /10:00am PST Maxwell Hoffmann, Globalization Partners International April 15, 2011 1:00pm EST 10:00am PST twitter: GPITranslates blog: blog.globalizationpartners.com contact: mhoffmann@globalizationpartners.com
- 40. the best support sites are powered by mindtouch request a demonstration today info@mindtouch.com | www.mindtouch.com
- 41. Exceptional Customer 1:00pm EST / 10:00am PST April 15, 2011 • • Experiences Start10:00am PST Management April 15, 2011 1:00pm EST / With Terminology Scott Abel interviews Val Swisher, CEO, Content Rules May 13, 2011 * 1pm EDT / 10am PDT