IxDa Redux
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This document discusses trends that will impact design, including an aging population, increased urbanization, and growing mobile phone access. It argues that designers have an opportunity to positively influence culture by focusing on meaningful experiences. It suggests enhancing the design process to prioritize storytelling and emotion over technical specifications alone. Designers are encouraged to consider how their work can foster engagement and invent the future.
IxDa Redux
- 1. shamelessly subjective, out of context & utterly biased As presented to the IxD Team Aynne Valencia, San Francisco recap
- 2. First, highly researched background* *stuff I found on wikipedia
- 3. 80 Percent of the world’s population speaks languages other than English
- 4. are we designing for them too?
- 5. 42 percent of college graduates never read another book after college. 1/3 of high school graduates never read another book for the rest of their lives.
- 6. we aren’t reading much
- 7. By 2012 the majority of the population of Asia will be over the age of 65 By 2020 the United States will have a more people retired than in the work force
- 8. That’s a lot of older people
- 9. In 2007 the United Nations Population Division projected that the world's population will likely surpass 10 billion in 2055
- 10. Economic conditions force more people to downsize
- 11. more people, less resources
- 12. DOOM AND GLOOM
- 13. no way
- 14. it’s opportunity to rethink how we live
- 15. how we interact with each other
- 16. and most importantly how we make experiences that touch lives
- 17. there is a growing interest in localized information and sharing of resources John Thackera, Experiencing Sustainability Rob Fabricant, Irrational Behavior
- 18. 1/3 of the worlds population has access to a mobile phone
- 19. under the radar trends:
- 20. “feral” trade John Thackera, Experiencing Sustainability
- 21. 17 million Africans are using mobile airtime as currency John Thackera, Experiencing Sustainability
- 23. urban farming John Thackera, Experiencing Sustainability
- 24. high-rise squatting John Thackera, Experiencing Sustainability
- 26. social networks supporting face to face interaction
- 28. right here, right now
- 29. why am I telling you this?
- 30. POLITICS ECONOMY ENVIRONMENT ARCHITECTURE FASHION LITERACY URBAN DEVELOPMENT TECHNOLOGY SERVCE DESIGN PRODUCTS MATERIALS SCIENCE
- 31. influences culture Stating the obvious that we don’t always remember
- 32. and in return
- 33. we have the ability to influence culture
- 34. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
- 35. how can we be ready for the shift?
- 36. we can enhance our approach
- 37. some SmARt* things we can do, right now today *Specific, Actionable, Repeatable
- 38. right here, right now
- 39. ?what if...
- 40. A Marketing Plan became an Engagement Plan? Manifest Digital, UX Designers: Business Leaders Needed
- 41. a Creative/Project Brief became an Experience Brief? My Addition
- 42. SEO became an Social Engagement Marketing? Manifest Digital, UX Designers: Business Leaders Needed
- 43. we start by asking what we want the experience to be? My Addition
- 44. no one gets excited about a wireframe Dan Saffer, Carpe Diem pssst... a secret...
- 45. that’s ok
- 46. reason and cleverness are only part of the equation Dan Saffer, Carpe Diem
- 47. “what cannot be overcome by reason can be subverted by glamour” Dan Saffer, Carpe Diem
- 48. direct attention suspend belief take people on a journey Manifest Digital, UX Designers: Business Leaders Needed
- 49. emotion causes the wow Dan Saffer, Carpe Diem
- 50. how about? instead of walking through wireframes...
- 51. we tell a story?
- 52. foster bigideas (then find the best vehicle to deliver it)
- 53. Journeys of Motion Video or stills to create a narrative Step by step narrative of the user journey write a script use sound or voice over to express the emotion for big projects Chloe Gottleib & Jill Nussbaum, RGA +
- 54. for all projects Parti Diagram Design Principles Statement Driving characteristics of the design Y! Example: Enhance the Core Check in behavior Immediate engagement Show the conceptual architecture of the site, service or product Concept Statement Y! Example: “The Dashboard for what you love on the web” Luke W. Parti and the Design Sandwich
- 55. for design for play Game Design Document Genre/Platform Audience Aesthetics Who will play it What are the entities (avatar/no avatar) Verbs for desired controls What is the reward system? How does one progress? What are the customization options What is the tutorial, help or learning curve Nadya Direkova, Razorfish
- 56. “the best way to predict the future is to invent it” Alan Kay By way of Dan Saffer : Carpe Diem
- 57. believe you belong there
- 58. ID is creative
- 60. our medium is behavior Mark Rettig, How to Change Stuff in a Complicated World
- 61. To Read: “101 Things I Learned in Architecture School” - Matthew Fredrick Sea Change Design Process - Lauralee Alben To see: “Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/ Manuel Lima www.visualcomplexity.com Gestalt of Interface Design www.michaelsalamon.com/ixd09 Doors of Perception http://www.doorsofperception.com/