Crm for iit k
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This document discusses CRM processes for an alumni portal for IIT Kharagpur. It includes marketing, support, and process connection functions. CRM involves organizing and automating business processes like sales, marketing, customer service and support to manage customer relationships. The goals are to attract, retain and regain customers while reducing costs.
Crm for iit k
- 1. CRM PROCESS CRM Portal for Indian Institute of Technology, Kharagpur Proposal by i-Tech World
- 2. CRM PROCESS What is CRM? Marketing Plan •Run Campaigns •Generate leads •Form a database Support enhancment Process Connection •Manage cases •Assign & Qualify leads •Conduct Training •Convert leads •Develop knowledge base •Track Opportunities
- 3. CRM PROCESS How does CRM work? • It is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. • It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. • Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments.
- 4. Alumini PROCESS Announce it Coming Fwd Jobs Postings of opportunities volunteership Rerferral Yes/No Employee Response to referrals every item Involve in FAQs & random Q & As Q&A In line example of the process with one example for each field
- 5. MARKETING PROCESS Portal Ads Presence Ads over social Over the social & network business network Strategics Promotion Diversification Mailing stuff of load Database Method Systematic Process Approach In line example of the marketing process with one example for each field
- 6. SITE MAP Press On From Spot- Home News Release Campus Faculty light •The introduction •Latest news with •Success Sorties •Event •Faculty •Exclusive to IIT-KGP with upcoming event information achievement coverage of media •Guest Speakers historical events & information •Celebrity Speaks •Campus logon •News from R&D data of the tagged along with section greatest almumi successful stories •Reviews & •Faculty-student- •Links to social •Daily polling •Social Chat room •Social highlight comments of management follow-up Alumus relationship •Banner in flash & •Newsletter •Director’s Cut •Competetion •Testimonials •Speak from log-in information •Off-Campus news news person-concerned
- 7. MERIT PROCESS Profile Careers Legacy Systems •Options to update on your •Job postings •All the info regarding the own profile & current legal admission procedure & •Within the system positions geographic location on the description of various pre- world map •From the Alumuni definied quotas Process •Articles on job-interviews which have made history in the life-time for IIT-Kgpr. Spotlight •Latest news on upcoming events •Weekly face from Alumnus Events Calander •A total flash oriented events calander •Responses & choosing out the responses to follow-up
- 8. BOARD PROCESS Analyze needs of market - discussions Reviev and Analyze market cap optimize - discussions Analyze Measure results competition Implementation Research Strategic marketing plan
- 9. INTERNAL PROCESS Alumuni Board Students Alumini Staff Arm Leadership Alumni Management Board of Arm Trustees
- 10. MARKETING PROCESS Strategy Input Evaluation Planning Output Implementation
- 11. SCOPE OF CUSTOMIZATION Portal Sight •Editing & modification of the portal •Social Marketing over the networking according to IIT-Kgpr. websites along with a regular blogging & RSS feeds from the institute over the portal. •Previous portals to be analyzed to actually attract the alumunus to use •Achivements highlighted over all the this portal more & more. web links connected to main website. SMS-pack Mass Comm •Integration of sms pack into the •Media & MassComm link up with the portal so as to automatically fire a portal for automatic updates. sms on every occasion you decide. •Links to other IITs •Flash messages are also possible
- 12. STRUCTURAL UNDERSTANDING IN ASSOCIATION WITH