Crowds and Creativity
3 likes1,172 views
1. The document discusses how to tap into the creative potential of online crowds through crowd-powered projects. It outlines principles for designing systems that encourage constructive collaboration and creativity among online crowds. 2. Two successful crowd-powered projects are described: Ideas2Ideas, which applied design principles to encourage constructive ideation over non-constructive comments; and WikiTasks, which helped crowds better organize and collaborate on tasks. 3. Key lessons include the importance of designing for constructive participation, reducing staleness by visualizing long-tail contributions, and providing contextual displays of work to lower barriers and encourage collaboration. With the right applications and design principles, crowds show strong potential for creative
Crowds and Creativity
- 1. Crowds & Creativity Mike Krieger Stanford HCI Group Adobe Plerk Workshop
- 2. Big Picture How can we tap into the creative potential of online crowds?
- 3. Big Picture Outline 1. C urrent projects How can we tap into 2. When do crowds the creative potential ma ke sense for a of online crowds? project? 3. How can we design for better collaboration & creativity? (4 principles)
- 4. Wisdom of ...or tyranny the crowd... of the m asses?
- 5. Positive traits diversity of background, expertise, thoughts, ideas power in numbers “collective intelligence” validation & feedback
- 7. Evaluating Scenarios 6
- 8. Evaluating Scenarios 6
- 9. Evaluating Scenarios 6
- 10. 7
- 11. 7
- 12. 7
- 13. “Persona lly I think the Reactions idea fr om storyboard g. one is m ore compellin “Personally I prefer the idea The re ason for this is of storyboard one. This is that I would be ding out because the user freely in terested in fin ation walks around the museum as inte resting inform work they would traditionally, yet about a piece of art at automatically receive info or a par ticular artist th about exhibits - a virtual I couldn't just get at the guide without user input. museum . The map of Much more impressive.” th e museum is an get som ething that I c at the museum on a pie ce of paper that to be does n't require me pulling out my phone and wast ing the battery to get t o an exhibit.”
- 14. !"#$%&!'()*+,-*#+.'(&/.! (;<15'=45>19 01223'4556718'49'9:1'8;<15=45>19
- 18. Phil’s in the Coffee Shop! -6FFL8'<:@21'4F1598':6='9:49':68'B5612H'68'2145I3':4762G'4'J@K11C
- 21. Why sucessful? fun activities hidden ambitions small, parallelized tasks encouraging experimentation & iteration right representation
- 23. Why not sucessful? lack of conceptual integrity lack of constructive behavior asking too much, or in the wrong way
- 24. 9 guidelines 1. When diversity 6. Lea rn from hacks, matters mods, re-use from crowd 2. Small chunks/ delegate-able 7. Enable novel actions knowledge discovery 3. Easy verification 8. Maintain vision & 4. Fun activity, or design consistency hidden ambition 9 . Not just about 5. Better than lowering costs computers at performing a task
- 25. Designing for crowd creativity to let them run wild, you need careful design & constraints
- 27. In brainstorming, constructive “yes, ideation is and...” critical
- 30. S o folks act like they’re on Digg (no constructive ideation)
- 33. Our project: Ideas2Ideas Dell IdeaStorm Clone Non-building ideas 35 52 Ideas2Ideas Constructive ideas 43 25 !2 test of independence = 10.8776, p < 0.001
- 34. 2 design principles 1. the value of designing for constructive ideation 2. reducing staleness by visualizing “long tail” of crowd contributions
- 35. Project 2 Not just building off ideas, but others’ work as well
- 36. Project 2 Not just building off ideas, but others’ work as well Wi kiTasks
- 37. Question How does the Wikipedia crowd of editors organize their actions (to-dos), on a personal and site-wide level?
- 38. Insights 1. Bottom-up 4 . Disconnect structure between ind ividual & site- 2. Existing system wide goals doesn’t encourage “next action” thinking 5. La ck of support for contextual 3. Lack of triage discovery
- 41. Findings Lowers barriers to participation Encourages collaborative task- making 70% of completed actions originated from someone else
- 42. design principles 1. Contextual display 2. Sliding scale of of task and work part icipation and information alongside bottom-up crowd’s work creation
- 43. wrapping it up 1. strong potential for creative crowds 2. but need to consider right applications for crowds 3. and keep design principles in mind when building “crowd-powered” sites
- 44. thanks! Scott Klemmer & Joel Brandt for guidance and feedback mkrieger@hci.stanford.edu C ollaborators & Wikipedia participants Eve ryone here for participating