De mystifying nlp - what is it and how can it help my business

What is NLP and how can it
benefit me and my business?

•Leadership development coach
•NLP Master Coach & Practitioner
•NLP therapist
•Management & Leadership trainer
•Conflict resolution coach

 THE TECHNICAL BIT
 THE “I STILL DON’T GET IT” BIT
 THE “SO WHAT” BIT
 THE “AH...RIGHT...NOW I GET IT” BIT
 THE “OH NO! THERE’S A TEST!” BIT
 THE QUESTIONS BIT

 What does NLP mean
 Where does it come from
 How does it work

NEURO – Your thinking
processes – The
way you understand and
interpret what is happening
around you via your 5 senses
Linguistic – Your words
and non-verbal
communication – The way
you use language and
how it influences you and
those around you
Programming – your
behaviour patterns - The
ability to discover and
utilise the programmes
we run in our neurological
systems to achieve
specific and desired
outcomes
NLP

NLP is how to use the language of the
mind to consistently achieve our specific
and desired outcomes

 People are not their behaviours (accept the
person, change the behaviour)
 Everyone is doing the best they can with the
resources available to them
 You are in charge of your mind and therefore your
results
 The law of requisite variety
 The map is not the territory

 Richard Bandler and John Grinder
 1970s
 Studied great communicators of the time
 Fritz Perls
 Virginia Satir
 Milton Eriksson
 Created models of HOW, not WHAT we think, with a
set of techniques to support them
 Created NLP as a framework for those models
 Attitude of excellence
 Concerned with the unconscious mind and how it
works

BEHAVIOUR
DISTORT
DELETE
GENERALISE
VALUES
BELIEFS
MEMORIES
CONDITIONING
EXPERIENCES
EXTERNAL
EVENT
INTERNAL
REPRESENTATION
STATE
PHYSIOLOGY
FILTERS

De mystifying nlp - what is it and how can it help my business

 The way we perceive the world, and consequently
how we behave, depends on a variety of factors
eg values, beliefs, memories and experiences
 Our unconscious mind controls our emotional
responses and drives our behaviours
 ‘The truth’ depends on our internal filters and
how we represent things to ourselves
 We run internal mental ‘strategies’ unconsciously
for everything we do

 Our language patterns can heavily influence our
perceptions
 ‘I can’t’ as opposed to ‘I choose not to’ or ‘I find it
difficult to’
 Don’t think of a blue elephant
 How do we use the word ‘but’ wisely?
 Are you a visual person? An auditory person? A
kinaesthetic person or a digital person?

 The mental process we go through in our minds
when we do what we’re doing!
 What strategies are you running as you sit
listening to this presentation?
 An instruction manual for the mind
 ‘how’ not ‘what’......’process’ not ‘content’

 If we run mental strategies for everything we
do.......
 And NLP is about studying ‘how’ we do things
rather than ‘what’ we do........
 And NLP is also about understanding the impact of
our language, both verbal and non-verbal........
 And it also gives us some techniques for changing
our strategies, our language patterns and
emotions and consequently our behaviours.........
 Then that means...........................!

Business is all about communication
 Staff
 Clients
 Suppliers
 Associates
 General public
 Ourselves

 Deliver more effective presentations
 Influencing and persuading people
 Understanding what is motivating people
 Become a better manager, more able to interact well with employees
 Remove limiting self beliefs
 Understand how to make your communication effective at all levels
 Build great rapport, using language patterns, physiology and voice
 Deal with workplace conflict effectively
 Read external signs of thinking patterns
 Effectively manage your own emotions and ‘state’ - choose how you feel
at any given time
 Understand your values around work and adjust them to support your
goal
 Plan and achieve business goals with well formed outcomes

 Your own personal and professional development
through training and NLP coaching
 Therapeutic interventions for those needing additional
support
 The development of your staff through NLP coaching
 Training in specific skills and techniques
 Communication skills
 Use of effective language
 Sales and negotiation techniques
 Employee support at times of change or turbulence

 Set and achieve your own outcomes
 Manage your ‘state’ so you can be motivated,
calm or focused whenever you need to be
 Understand how other people are thinking and
build rapport easily and effortlessly
 Communicate better with other people
 Manage conflict better
 Remove self imposed barriers to success and
replace them with enablers

NLP can give you the psychological
advantage in business, enabling you to have
a great understanding not only of other
people but also of yourself. It can help you to
realise your ambitions, remove your barriers
and build skills and techniques that will
support your business growth and your
personal and professional development

 Tony Robbins
 Alastair Campbell
 Jackie Kennedy Onassis
 Oprah Winfrey
 Heston Blumenthal
 Winston Churchill
 Clive Woodward
 Jonny Wilkinson
 Tiger Woods
 Thomas Edison
 Derren Brown

De mystifying nlp - what is it and how can it help my business

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