Design Thinking for Better Business Analysis
- 1. DESIGN THINKING FOR BETTER BUSINESS ANALYSIS MIKE STARRS THURSDAY 4 OCTOBER 2018
- 2. AGENDA A brief introduction of design concepts. A new look at combining design concepts. Group-based workshop activity. Around the room discussion and wrap-up.
- 3. WHAT IS DESIGN? Design thinking is a creative approach to solution- based problem solving that puts people at the centre, enabling solutions that people truly want and need. Human-centred design is also a creative approach to problem solving. It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs.
- 4. FOUR PHASES OF DESIGN THINKING Discover problems or opportunities. Define all the possibilities. Develop potential solutions and prototypes. Deliver a solution that is desirable, feasible, and viable for the user.
- 5. THREE METHODS OF HUMAN-CENTERED DESIGN
- 6. A DASH OF LEAN STARTUP Both design practices rely on prototyping. Developing effective MVP’s is critical. Rapid prototyping and learning is essential.
- 7. COMBINING THE DESIGN APPROACHES
- 8. BABOK® TECHNIQUES FOR BA’S Discover through Inspiration – Identify the current state: Interviews, Personas, Workshops, Stakeholder Lists, Observation, Business Model Canvas, Value Stream Maps. Refine through Ideation – Validate the current state and elicit & prioritise requirements: The 5 Why’s, Epics, User Stories, Acceptance Criteria, value- based prioritisation, Scope Models. Prototype & Build – Ideate to Implementation: Sprints, Prototypes, Customer Journey Maps. Feedback – Implementing w/ Build-Measure-Learn: Evaluation Criteria, Given-When-Then, Definition of Done.
- 9. WORKSHOP ACTIVITY Opportunity: As we move further into the digital & mobile age, the Department of Transport and Main Roads (TMR) wants to pilot a digital drivers license to reduce counterfeiting and delivery costs for licenses, communications and other posted materials. Develop a mobile drivers license prototype using the skills and techniques presented today. Use your customers to elicit requirements, observe usage, and improve your prototype over 3 sprints.
- 10. WORKSHOP TIMELINE Sprint 1 – 0:10 to develop initial prototype. Demo 1 – 0:05 for your customer to use the app. Observe, ask questions, elicit requirements. Sprint 2 – 0:15 to iterate using customer feedback. Demo 2 – 0:05 to show your iteration & get final customer feedback. Sprint 3 – 0:10 to finalise your prototype. Total 0:45 to iterate and finalise prototypes.
- 11. PRESENT YOUR PROTOTYPES Each group has 2 minutes to present their final prototype to the room. Tell us what sort of techniques you used. How was the experience for the group? How much did your final prototype change from the initial sprint?
- 12. CUSTOMER FEEDBACK How was the experience for you sitting on the other side of the table as a customer rather than a BA? Did the prototype evolve to meet your requirements and expectations? How do you think your group did to satisfy your needs as the customer? Other comments or feedback.
- 13. DISCUSSION AND FINAL WRAP-UP Have you used design techniques in your role as a BA in the past? Are you more likely to consider design as a technique in your toolkit in the future? How do you think design can help Business Analysts? Comments or Questions
- 14. DESIGN TOOLS & RESOURCES Design Council - https://www.designcouncil.org.uk/ Design Kit - http://www.designkit.org/human-centered-design Kayla J. Heffernan - http://www.kaylaheffernan.com/ MAKE Studios - https://www.makestudios.com.au/ MindTools - https://www.mindtools.com/pages/article/build-measure- learn.htm The Lean Startup - http://theleanstartup.com/principles Zaana Howard - https://zaanahoward.com/