Design thinking introduction
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The document discusses Design Thinking, which is a human-centric problem-solving approach that balances what users need, what is technologically possible, and what is viable for business. It notes that companies with a design-led approach outperform competitors. The three pillars of Design Thinking are empathy, experimentation, and ideation. The five steps are empathize, define, ideate, prototype, and test. Empathizing involves understanding users through interviews, observation and personas. Defining formulates the problem statement. Ideating focuses on generating many ideas through brainstorming and sketching. Prototyping makes informed decisions to test solutions. Testing learns what works and what doesn't through user feedback.
Design thinking introduction
- 1. Prepared by 011 RAJESH VISWANATHAN Design Thinking
- 2. RAJESH VISWANATHAN Mindset that helps you solve problems creatively.
- 3. RAJESH VISWANATHAN Human Centric Approach to find the balance between 1. What makes sense to end users. 2. What’s technologically feasible. 3. What’s viable for business to do.
- 5. Why Design Thinking Important? “Design Led” companies have been proven to outperform the competition. RAJESH VISWANATHAN
- 6. Design Thinking – 3 Pillars EMPATHY Understand the wants & needs of people. EXPERIMENTATION Don’t just guess it, but test it. IDEATION When multiple ideas are pitted against each other, creativity is unleashed & innovation happens. RAJESH VISWANATHAN
- 7. Design Thinking – 5 Steps RAJESH VISWANATHAN
- 8. Get a deep understanding of the actual users. 1. What moves them? 2. What troubles them? 3. What causes friction for them? 4. What are their actual problems? Empathize ❑ User Interviews. ❑ Informal Chats. ❑ Observation. ❑ Shadowing. ❑ Personas. ❑ Empathy Maps RAJESH VISWANATHAN
- 9. Define the problem statement. 1. What are we trying to solve? 2. For whom are we trying to solve it? 3. What are different ways we can approach the problem? 4. How can we act on it? Define ❑ Empathy Map. ❑ Journey Map. ❑ Opportunity Map. ❑ Five Whys. ❑ Four Ws. ❑ HMW. RAJESH VISWANATHAN
- 10. Quantity over quality!! 1. Work alone, together. 2. Challenge status-quo. 3. Think out of box. Ideate ❑ Brainstorming ❑ Bodystorming ❑ Lightning Demos ❑ 4 Step Sketching ❑ Crazy Eights ❑ Affinity Map ❑ Effort / Impact Map ❑ Dot Voting RAJESH VISWANATHAN
- 11. Make informed decisions … 1. Intersection between desirability, feasibility & viability. 2. Don’t invest too much time or resources. Prototype ❑ Wireframes. ❑ Storyboards. ❑ Paper prototypes. ❑ Role plays. RAJESH VISWANATHAN
- 12. Learn what works & what doesn’t and then iterate. Test ❑ User Testing ❑ Observation ❑ Evaluation Map ❑ Feedback Grid RAJESH VISWANATHAN