Designing a better world with IDEO.ORG
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Sean from ideo.org discusses the importance of human-centered design (HCD) in understanding customer needs and its application in various social sector projects globally. The document highlights the HCD Connect platform, which allows designers working in low-income communities to share experiences and seek guidance. ideo.org aims to expand the impact of their HCD toolkit and foster a global community through collaborative engagement and accessible resources.
Designing a better world with IDEO.ORG
- 1. Hi. I’m Sean. And I’m from IDEO.org. Tuesday, May 8, 12
- 2. Sean in the group shot. Tuesday, May 8, 12
- 3. My background. Police investigator (young) Corporate lawyer (expensive friction) Graphic design program (dropout) Smallbean (technology & cultural preservation) Project Repat (hipster t-shirts) IDEO.org (knowledge manager & in-house counsel) Tuesday, May 8, 12
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- 5. Human-centered design is a process that begins with gaining deep empathy for a customer’s needs, hopes and aspirations for the future. Human-centered design helps us understand not only people and their needs but also the broader context that shapes their daily lives. Tuesday, May 8, 12
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- 8. IDEO has used the human-centered design process to tackle projects around the world. Tuesday, May 8, 12
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- 10. smallbean in tanzania. Tuesday, May 8, 12
- 11. A few years ago, foundations started to see the potential for what human-centered design and the social sector could do together. They pushed IDEO to investigate. We turned the human-centered design process on ourselves. Tuesday, May 8, 12
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- 14. design foster spread Tuesday, May 8, 12
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- 16. design Tuesday, May 8, 12
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- 22. foster Tuesday, May 8, 12
- 23. 2012 IDEO.org Fellows Tuesday, May 8, 12
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- 25. spread (my job) Tuesday, May 8, 12
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- 28. HCD Connect is an online platform where human-centered designers working on challenges in low-income communities can share their experiences, ask questions, and connect with others working in similar geographic areas or on similarly focused projects. Tuesday, May 8, 12
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- 31. let’s circle back a bit... Tuesday, May 8, 12
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- 33. Introduction The HCD Process Tuesday, May 8, 12
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- 35. downloaded over 75,000 times in over 200 countries became a textbook at schools like RISD & Yale most importantly, people around the world started using it! Tuesday, May 8, 12
- 36. India: Visionspring Tuesday, May 8, 12
- 37. Cambodia: IDE-Cambodia Tuesday, May 8, 12
- 38. Kenya: WAZO Tuesday, May 8, 12
- 39. we began hearing stories... spread feeling like a bit of a and began Right now I’m the only person I know in this country who uses this toolkit. If we could bottleneck... share experiences, I would feel part of a community of people doing this work. so, we asked ourselves... Majid Mirza Intern with MicroDrip in Pakistan People wantedwemore schools continue to I didn’t realize how hard it As and other would be to train people. I would apply design thinking and practice like to have more guidance on to social entrepreneurship, we how to train my colleagues on the HCD toolkit. ---asking for on IDEO’s HCD toolkit from Sandy) more (take which could be integrated into the educational experience for our students. Nicole Orillac Michele Kahane -- we were a bottleneck Acumen Fellow with Ayurvaid Hospitals in India Social Innovation Professor, The New School Hold workshops! There would be I’ve never been to Kenya. a huge demand for workshops to I want to brainstorm with more teach the HCD process. experienced people who’ve techniques. Katy Mess Jennifer Armstrong Founder, Design for America in Chicago Sophomore, University of Denver Intern with the 1010 Project in Kenya Tuesday, May 8, 12
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- 41. How might we expand the impact of the HCD Toolkit? Tuesday, May 8, 12
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- 43. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
- 44. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
- 45. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
- 46. spread Screenshots of HCD Connect -- users --stories -- methods --ask Tuesday, May 8, 12
- 47. IDEO.org is a little nonprofit with a big platform (maybe). 4 design challenges facing HCD Connect & we need your help! Tuesday, May 8, 12
- 48. How might we foster continued engagement on HCD Connect? Tuesday, May 8, 12
- 49. 01 How might we foster continued engagement on HCD Connect? Tuesday, May 8, 12
- 50. spread How might we foster continued engagement on HCD Connect? Tuesday, May 8, 12
- 51. How might we encourage submission of quality content to HCD Connect? Tuesday, May 8, 12
- 52. 02 How might we encourage submission of quality content to HCD Connect? Tuesday, May 8, 12
- 53. mozilla badges helping to solve & experiential learning the school bus problem Tuesday, May 8, 12
- 54. How might we make HCD Connect more universally accessible? Tuesday, May 8, 12
- 55. 03 How might we make HCD Connect more universally accessible? Tuesday, May 8, 12
- 56. we’re in the early stages of developing a crowd- based add-on to the HCD Connect platform with in-context & in- place translation features. Tuesday, May 8, 12
- 57. How might we empower a truly global community via HCD Connect? Tuesday, May 8, 12
- 58. 04 How might we empower a truly global community via HCD Connect? Tuesday, May 8, 12
- 59. with your help! Tuesday, May 8, 12
- 60. Tim Brown IDEO CEO. IDEO.org board member. “IDEO.org is looking to build out the capacity for design in the social sector. This is a space where giving up control is necessary: if you want to participate and be involved in social networks – what I think of as the ‘participation economy’ – our old notions of designing everything in a controlled way just don’t make sense anymore." Tuesday, May 8, 12
- 61. Thanks so much! Questions? Tuesday, May 8, 12