Designing & delivering business presentation
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This document provides guidance on designing and delivering effective business presentations. It discusses identifying the key message and knowing the audience. It recommends beginning a presentation with an attention-grabbing opening, such as a startling statistic or question. The content should be organized into an introduction, body, and conclusion that follows a 10-70-20 rule. Visual aids should be used to support the content and keep it easy to understand. Humor can be an effective element if used appropriately. Effective slides contain limited text in a clear format. The presentation should be delivered in a rehearsed yet conversational style.
Designing & delivering business presentation
- 1. Designing & Delivering Business Presentation { - BCOM Lehman/Dufrene/Sinha
- 2. “At the end of the presentation, the audience will _________________” Identify your Key Message
- 3. WHO is the audience? WHY is the topic important to the audience? WHAT environmental factors affect the presentation? Know your Audience
- 4. “My name is… and my topic is …” or “It is a pleasure…” A shocking statement or startling statistic. A quotation Open-ended question An appropriate joke or humor Related story Organizing the Content -Introduction
- 5. Provide support in a form that is easy to understand Simple vocabulary & Short sentences Avoid jargons or technical terms Provide relevant statistics Use presentation visuals Organizing the Content -Body
- 6. “Telling the audience what you have already told them.” “That’s all I have” or “That’s it” Organizing the Content -Close
- 7. Recap and Opening Greetings summary Purpose and 10% objective Call for Action Close Invite for Audience benefit 20% questioning Presentation plan Body 70% Sequential Order > Comparison and contrast Problem solving formula > Cause & Effect Order of importance Question & Answer method Guidelines to Organize the Contents
- 8. Boards & Flip Handouts Charts Overhead Electronic Transparencies Presentations Models or Physical Objects Selecting an Appropriate Presentation Visuals
- 9. HUMOR • Important element in any presentation • Easy connection with the audience • Gets attention • Alleviates boredom • Reduction of mental tension VALUE OF HUMOR IN A • Discourages conflect • Enhances comprehension PRESENTATION • Shouldn’t embarrass people • Ethnic jokes are inappropriate • Establishes a connection with the • Profane language is definitely not audience recommended • Increases audience’s willingness to listen • Makes message more understandable and memorable • Alleviates negativity associated with sensitive subjects Effective Slide Content
- 10. Limit the text on the slide – 7 X 7 rule Use graphic to direct audience’s attention Use left alignment of the text Capitalization & Punctuation Rules: Use capital letters carefully Omit punctuation at the end of bulleted lists Avoid abbreviations that may cause confusion Space, Design & Typography
- 12. Memorized Scripted Impromptu Extemporaneous Delivery Method
- 13. PEOPLE Concept