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Difference between
Qualitative and
Quantitative research
Qualitative research
Meaning
 Qualitative
research is a
method of inquiry
that develops
understanding on
human and social
sciences, to explore
the attitude,
emotions etc.
Quantitative research
Meaning
 Quantitative
research is a
research method
that is used to
generate numerical
data and hard
facts, by employing
statistical, logical
and mathematical
technique.
Qualitative research
 Qualitative
research is a
scientific method
of observation to
gather non
numerical data
Quantitative research
 Quantitative
research is a
research method
that is used to
generate numerical
data.
Qualitative research
Nature
Holistic
Approach
Subjective
Research type
Exploratory
Reasoning
Inductive
Quantitative research
Nature
Particularistic
Approach
Objective
Research type
Conclusive
Reasoning
Deductive(general to
specific)
Qualitative research
Sampling
Purposive(sample
size-small)
Data
Verbal
Inquiry
Process-oriented
Hypothesis
Generated
Quantitative research
Sampling
Random(sample
size-large)
Data
Measurable
Inquiry
Result-oriented
Hypothesis
Tested
Qualitative research
Elements of
analysis
Words, pictures
and objects
Objective
To explore and
discover ideas
used in the
ongoing
processes.
Quantitative research
Elements of analysis
Numerical data
Objective
To examine cause
and effect
relationship
between variables.
Qualitative research
Methods
Non-structured
techniques like In-
depth interviews,
group discussions
etc.
Result
Develops initial
understanding
Quantitative research
Methods
Structured techniques
such as surveys,
questionnaires and
observations.
Result
Recommends final
course of action
Qualitative research
PROCESS
Identification of
problem area
Formulating broad
study objectives
Review of literature
Entry in the setting
Quantitative research
PROCESS
Formulation of
research problem
Determining study
objectives
Review of literature
Developing conceptual
framework
Qualitative research
Selecting research
approach/design
Select a small sample
Establishing ethical
consideration
Planning tool for data
collection
Quantitative research
Formulatinghypothesis
or assumptions
Selecting research
approach/design
Specifying population
Develop tool for data
collection
Qualitative research
Collecting data
Organizing data for
analysis
Analysis and
interpretation of
data
Disseminating the
research findings
Quantitative research
Establishing ethical
consideration
Pilot study
Sample selection
Data collection
Preparing data for
analysis
Quantitative research
Analysis and
interpretation of
data
Disseminating the
research findings

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DIFFERENCE OF QUANTITATIVE AND QUALITATIVE