diffusion of Innovation everett rogers
- 1. EVERETT M. ROGERS PREPARED BY SHOTHEESH CHOORAPRA
- 2. CONTENTS • What is innovation • Diffusion of innovation • Diffusion and adoption of innovation • Stages in Diffusion of innovation • Diffusion of Innovation Curve • Diffusion Process • Adoption • Innovation Decision Process • Conclusion
- 3. What is Innovation??? Transformation of an idea into something useful. There are two different kinds of innovations 1.New things 2.Development of new things
- 5. Diffusion of innovation “Diffusion is the process by which an innovation is communicated through media over time among members of a social system”. Everett Rogers
- 6. Diffusion and Adoption of Innovation • Diffusion is a macro process concerned with the spread of a new product from its source to the consuming public. • Adoption is a micro process that focuses on the stages through which an individual consumer passes when deciding to accept or reject a new product.
- 7. Stages in Diffusion of innovation 1. Innovators 2. Early adopters 3. Early majority 4. Late majority 5. Laggards.
- 8. curve
- 9. Rogers' Diffusion of Innovation Curve
- 11. Innovation It is any idea or product perceived by the potential adopter to be new. New products are ideas, behavior or things that are qualitatively different from existing forms.
- 12. Channels of Communication • How quickly innovation spread depends on channel on communication. • Correct communication channels used during the process of diffusion, oriented towards behaviour and preferences of the target category of adopters • Internet, TV, radio, banners, Sms, News papers, e- Commerce.
- 13. Social System • It is a physical, social or cultural environment in which people belong and within which they function: • It can be of two type : I. Traditional social system II. Modern social system
- 14. Time • Backbone of diffusion process. • it spread the study of diffusion in three distinct ways : 1.The amount of purchase time. 2.The identification of adopter categories 3.The rate of adoption.
- 15. Adoption • Adoption is a major step in the diffusion of innovation • Its is how consumer decides whether try or not to try and adopt innovative product/services.
- 17. CONCLUSION Diffusion of Innovations seeks to explain how innovations are taken up in a population. An innovation is an idea, behavior, or object that is perceived as new by its audience. diffusion in action: https://www.youtube.com/watch?v=fW8amMCVAJQ