Dos and Don'ts from the User Perspective
1 like245 views
This presentation discusses user experience strategies for creating better systems by understanding users' needs, behaviors, and constraints. Key recommendations include investing in user research, adhering to familiar design conventions, and prioritizing simplicity and clarity in navigation and content. The document emphasizes the importance of flexibility and inclusivity in design to accommodate diverse user experiences.
Dos and Don'ts from the User Perspective
- 1. Dos and Don’ts from the User Perspective Rebecca Blakiston (she/her) User Experience Strategist University of Arizona Libraries NISO Humanities Roundtable September 23, 2020
- 2. HOW MIGHT WE BUILD BETTER? 1. Understand our users 2. Use familiar conventions 3. Design flexible, inclusive systems
- 3. Assume we know our users. DON’T
- 4. FALSE CONSENSUS EFFECT Our tendency to assume that others share our beliefs and will behave similarly in a given context. Raluca Budiu (2017)
- 5. Invest in more deeply understanding our users. DO
- 6. INVESTIGATE What are they trying to do? How do they go about doing it? What’s getting in their way? User goals User behaviors User constraints
- 7. Evaluative Assess the effectiveness of something. TYPES OF UX RESEARCH Explore ideas and deepen understanding. Generative Erika Hall, Just Enough Research (2014)
- 8. Behavioral data: what they do Example: observations TYPES OF UX DATA Example: user interviews Attitudinal data: what they say Christian Rohrer (2014)
- 9. USABILITY TESTING Testing interfaces to see how well they are (or are not) meeting needs of users. Participants are asked to complete a series of tasks. Evaluative research that gives us behavioral data. Blakiston, Usability Testing (2015); Nielsen Norman Group (2012)
- 10. PRIMO CASE STUDY 2018 6 weeks 91 participants 22 tasks Customized: ● Terminology ● Filters ● Navigation ● Search box Blakiston (2018)
- 11. A pool of potential participants to draw upon, reducing the barrier to UX research. RESEARCH POOL OR PANEL
- 12. READING LIST Just Enough Research by Erika Hall Practical Empathy by Indi Young for understanding users
- 14. BUCKNELL CASE STUDY 2014 Minimalist navigation and glossy design trends frustrated users. They had to “hunt for everything,” including tuition and majors. Katie Sherwin (2014)
- 15. Follow conventions that most users are familiar with. DO
- 16. KEEP IT SIMPLE Put your search box front and center. Allow users to immediately type their query and go, no matter the device.
- 17. MAKE FILTERING EASY Put filters on the left. Put the most important filters at the top. Collapse filters that are more advanced or rarely used.
- 18. AIM FOR CLARITY Make it crystal clear how to get to the actual content.
- 19. READING LIST Don’t Make Me Think by Steve Krug Designing the Search Experience by Tony Russell-Rose and Tyler Tate for design conventions
- 20. Design for the fictional “ideal user.” DON’T
- 21. HUMANS ARE COMPLEX 1 KNOWLEDGE e.g. domain, technical, and language TECHNOLOGY e.g. touch screens, screen readers, browsers CONTEXT e.g. setting, urgency, and emotional state 2 3
- 22. Build flexible, responsive systems that work for as many people as possible. DO
- 23. CLEAR NAVIGATION Use well-structured content and meaningful link labels. Avoid jargon. Avoid “click here.”
- 24. ACCESSIBLE MEDIA For audio and video files, provide captioning and transcripts.
- 25. DEVICE AGNOSTIC Make content and navigation accessible no matter the user’s device.
- 26. READING LIST for inclusive design Mismatch: How Inclusion Shapes Design by Kat Holmes A Web for Everyone by Sarah Horton and Whitney Quesenbery
- 27. We will not go back to normal. Normal never was. Our pre-corona existence was not normal other than we normalized greed, inequity… hate, and lack. We should not long to return, my friends. We are being given the opportunity to stitch a new garment. One that fits all of humanity and nature. Sonya Rene Taylor Poet, writer, activist
- 28. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik and illustrations by Stories. THANKS! Let’s discuss. Rebecca Blakiston blakisto@arizona.edu rebeccablakiston.info
- 29. Blakiston, R. Testing and Customizing the Primo Interface. (2018). Blakiston, R. Usability Testing: A Practical Guide for Librarians. (2014). Rowman & Littlefield. Budiu, R. You Are Not the User: The False Consensus Effect. (2017). Nielsen Norman Group. Hall, E. Just Enough Research. (2014). A Book Apart. Moran, K. Usability Testing 101. (2019). Nielsen Norman Group. Rohrer, C. When to Use Which User-Experience Research Methods. (2014). Nielsen Norman Group. Sherwin, K. Breaking Web Design Conventions = Breaking the User Experience. (2014). Nielsen Norman Group. REFERENCES