Drawing Out Solutions to Your Problem Statement and Running Pilots
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The document discusses a collaborative approach to problem-solving, emphasizing the design and testing of customer experiences through various examples. It highlights the importance of understanding customer needs and creating solutions that delight users while minimizing risks. The authors encourage experimenting with ideas and validating assumptions through pilot programs and user feedback.
Drawing Out Solutions to Your Problem Statement and Running Pilots
- 1. Drawing Out Solutions to Your Problem Statement and Running Pilots
- 2. 2 HI, WE’RE CRAIG AND KATE
- 4. 4 CONTEXT PROBLEM LOVABLE FAST
- 6. 6 STEP THREE WHAT WOULD MAKE YOU TELL YOUR FRIENDS?
- 7. 7 STEP THREE I PUSHED A BUTTON AND A CAR SHOWED UP
- 8. 7 STEP THREE I PUSHED A BUTTON AND A CAR SHOWED UP I TOOK A PICTURE AND DEPOSITED A CHECK
- 9. 7 STEP THREE I PUSHED A BUTTON AND A CAR SHOWED UP I TOOK A PICTURE AND DEPOSITED A CHECK I ORDERED BEER TO MY HOUSE VIA TEXT
- 10. 7 STEP THREE I PUSHED A BUTTON AND A CAR SHOWED UP I TOOK A PICTURE AND DEPOSITED A CHECK I ORDERED BEER TO MY HOUSE VIA TEXT I PLAYED A GAME AND LEARNED A LANGUAGE
- 11. 8 FOCUS ON CYCLE TIME STEP FOUR
- 12. 9 STEP FOUR DESIGNING SOLUTIONS. WHAT DID WE LEARN? WHAT CAN WE IMPROVE? HOW FAST CAN WE CYCLE?
- 13. EXPERIENCE LIBS 10 FOR Customer WHO Needs / Wants / Believes / Fears WE ARE GOING TO CREATE A Experience description THEY LOVE IT BECAUSE What we did that they didn’t expect THEY’LL USE IT BECAUSE Problem we’re solving WE COULD TEST AND LEARN BY How we can validate our assumptions next week
- 14. EXPERIENCE LIBS 11 FOR Customer WHO Needs / Wants / Believes / Fears WE ARE GOING TO CREATE A Experience description THEY’LL USE IT BECAUSE Problem we’re solving WE COULD TEST AND LEARN BY How we can validate our assumptions next week Teenagers Want to share with friends but don’t want record of it online Mobile app that deletes content after it’s posted Parents won’t be able to see what they’re talking about, and they can share activity /pics without fear of them “living online forever” Sending pics with weird photo filters is SO much fun. Creating a marketing site and see if people request access/signup THEY LOVE IT BECAUSE What we did that they didn’t expect
- 15. EXPERIENCE LIBS 12 FOR Customer WHO Needs / Wants / Believes / Fears WE ARE GOING TO CREATE A Experience description THEY’LL USE IT BECAUSE Problem we’re solving WE COULD TEST AND LEARN BY How we can validate our assumptions next week Remote business people Need to feel connected to their coworkers Messaging app for 1-1 and group communication They can get a pulse of what’s happening at the office, talk to their co- workers, and communicate from anywhere (computer, tablet, phone) So many tools they already use seamlessly integrate into the conversation Concept validation testing with remote workers via UserTesting.com THEY LOVE IT BECAUSE What we did that they didn’t expect
- 16. EXPERIENCE LIBS 13 FOR Customer WHO Needs / Wants / Believes / Fears WE ARE GOING TO CREATE A Experience description THEY LOVE IT BECAUSE What we did that they didn’t expect THEY’LL USE IT BECAUSE Problem we’re solving WE COULD TEST AND LEARN BY How we can validate our assumptions next week
- 17. THINGS 14 DESIGNING SOLUTIONS 3 What are three most important things you believe people need to know about your invention?
- 18. Sketch a landing page for your invention … what would be on it and how would you gauge people’s interest? 15 DESIGNING SOLUTIONS MINIMALLY LOVABLE
- 19. THANK YOU
- 20. WE GROW BUSINESSES DREAM BIG. IMPLEMENT SMALL. INVENT NOW. BET THE GARDEN, NOT THE FARM. HELLO@GOKARTLABS.COM