"Dynamic Infrastructures" by Fujitsu Siemens Computers

Dynamic Infrastructures Fujitsu Siemens Computers Munich, 06. December 2008

Dynamic Infrastructures – Agenda Business requirements on IT Infrastructure Products & Services Infrastructure Solutions for business applications for data protection for client systems Managed Infrastructure Dynamic Infrastructure as a Service Summary Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

A turbulent business needs Dynamic Infrastructures Business needs Integrating the value chain with new suppliers, partners, and customers Business processes and applications must respond to new demands The same workforce must achieve more Roles and responsibilities of people constantly change Requirements to the IT infrastructure Need for dynamic data center infrastructures Need for dynamic client infrastructures Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Dynamic Infrastructures tailor-made Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure- as-a-Service Dynamic Infrastructures Resources bound to the IT infrastructure Resources available for process and application innovation With Dynamic Infrastructures we can tailor an offer that fits to your strategy and priorities

How to build and run Dynamic Infrastructures Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Products and services designed for virtualized and automated environments Use building blocks designed for dynamism Benefit from evaluation and integration experience out of many projects Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment Utilize our expert support services for the operation of your dynamic infrastructure Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.

Dynamic Infrastructures: Our Portfolio Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Network Storage Clients Infrastructure Products & Services Storage Solutions CentricStor Infrastructure Solutions Managed Infrastructure Managed Data Center Managed Office Servers Server solutions FlexFrame BladeFrame Client Solutions Virtual Workplaces Services for - ROI - Integration - Maintenance Financial Solutions Infrastructure as a Service Workplace-as-a-Service

1. Infrastructure products & services Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Use building blocks designed for dynamism Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment

Building Blocks for Dynamic Infrastructures The concept of Dynamic Infrastructures is our guideline for the development of new products and services We integrate the latest virtualization and automation functionalities into our products to support the setup and operation of Dynamic Infrastructures Complementary services optimize the roll-out and maintenance significantly Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures

Long experience with Dynamic IT Fujitsu Siemens Computers has decades of experience in providing and managing dynamic infrastructures. Virtual machine technology for BS2000 mainframes is the perfect example of continuity and long-term investment protection in mission-critical data center environments We leverage our mainframe DNA for building Dynamic Infrastructures Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Products for Dynamic Infrastructures Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved A complete array of servers, mainframes and storage products A complete range of business clients .

PRIMERGY BX600 Blade Server embedded server and I/O virtualization system management for virtual machines PRIMERGY BladeFrame dynamic server pool in a box one management for physical and virtual resources FibreCAT, Storage from EMC and Netapp dynamically scaleable and centralized storage are key building blocks for Dynamic Infrastructures Building blocks for Dynamic Infrastructures Examples for the data center Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Building blocks for Dynamic Infrastructures Examples for the client infrastructure ESPRIMO Mobile and LIFEBOOK professional notebooks dynamic connectivity via UMTS, WLAN, Bluetooth maximum connectivity with backend infrastructure FUTRO Thin Clients ideal devices for client virtualization reducing administration efforts significantly ESPRIMO professional PCs energy efficient power management integrated security and manageability with Intel® vPro ™ DeskView Load – industrialized roll-out services fast roll-out new client devices over many locations Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

One responsibility for the maintenance of your infrastructure Maintenance & Support Services Standardized services for Hardware & Software Maintenance Infrastructure Rollout Services and IMACD Services Service 24 hours and 365 days of the year Extensive service network worldwide Proactive Remote Services Short response times with spare parts on-site Defined hardware recovery times Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Manage Auto Immune Systems ® statistics Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved More than 50 % of all incidents can be solved automatically by FSC’s Auto Immune Systems or remotely with Questra IDM (Analysis on a 40,000 incidents basis) 40,000 Incidents 10 % AIS automatic password reset 25 % Others 18 % Other incidents 46 % 23 out of 25 incident types with AIS reaction 1 % 2 out of 25 incident types without AIS reaction „ Top 25“ incident types

2. Infrastructure solutions Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Use building blocks designed for dynamism Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment

Data Center Challenges #1: Business Applications and Infrastructure Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Higher Agility ! Higher Efficiency ! Higher Quality ! CIO office Business demands CEO CFO Users business processes and applications SOA IT infrastructure and IT operations SOI IT architecture

Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Our Solutions enable Service Oriented Infrastructures Service Oriented Infrastructure (SOI) System resources are assigned to applications on demand Higher flexibility, quality and efficiency Business Process Service 1 Service 2 Service 3 Service 4 Service 5 Service 6 Combining application services to support business processes Increased business agility +

Key Characteristics of a Service Oriented IT Infrastructure The IT infrastructure dynamically meets the resource requirements of applications Systems are allocated to applications based on service levels Integrated application and resource management Use of industry standard products ensures maximum compatibility Optimized IT operation through automation and embedded high-availability Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Resource Manager Application Service Manager Application Application Application Server pool Storage pool Network

Painless transformation into a Service Oriented IT infrastructure The challenge to build a SOI Integration of heterogeneous hardware, virtualization technologies, middleware and applications The solution Automated and pre-integrated Infrastructure Solutions Management and operation of virtual and physical IT resources One IT service catalog for the complete solution Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Resource Manager Application Service Manager Storage pool Server pool Automation - developed once and utilized by many Network Application Application Application

Designing Enterprise SOI Landscape Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Analysis of IT strategy and environment Evaluation of optimization potential for your current landscape Identification of requirements for a future landscape Detailed analysis of current landscape (load profile, bottle necks etc.) Suggestion of various landscape designs Report contains benefits and challenges of each design Roadmap to your new landscape Feasibility checks Risk analysis Final recommendation. Assessing the Solution Portfolio Developing the Roadmap Designing the Landscape Analyzing the Infrastructure Integration and Migration services according to a proven phase model

Dynamic Infrastructure Solutions for Business Applications Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved FlexFrame for SAP FlexFrame for Oracle PRIMERGY BladeFrame Application optimized Solution stack is tuned for an application suite Application independent Real / virtual servers are shared across applications

Example: Standard Chartered Project Introduction of a new, modular retail banking suite Need to optimise the SLA versus cost Creating a central, shared service Dynamic Infrastructure Solution: PRIMERGY BladeFrame in a dual site data center Benefits 50% reduction of TCO 80% faster service delivery consolidation of 600 servers to 100 Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved “ We cut total cost of ownership in half compared to a traditional x86 solution due to superior I/O and performance. PRIMERGY BladeFrame system was the lowest cost, lowest risk choice, providing the most flexibility. It’s already helping us improve time to market and IT responsiveness, and will ultimately have an impact on our revenues” Jan Verplanclke, CIO, Standard Chartered

Example: TeliaSonera Project Creation of a flexible and scaleable SAP IT infrastructure for procurement, human resources and finance Infrastructure Solution FlexFrame for SAP Benefits High-availability of SAP applications for more than 2,000 users Scaleable to support up to 20,000 users in the future Fast availability of additional server capacity Significantly better utilization of installed capacity Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved »FlexFrame from Fujitsu Siemens Computers gives us the best solution for our purposes. The cost-benefit ratio of the system platform is optimized, and resources can be dynamically balanced to accommodate additional demand at any time.« Janne Puhakka, Division Director, TeliaSonera

Storage Requirements for Dynamic Infrastructures Centralized Storage is the key architectural element in Dynamic Infrastructures Requirements for a central storage pool for file services high scalability to handle excessive file growth Automated client access and load balancing high throughput for fast response times Solution: CentricStor FS modular, scaleable file system virtualizes file systems – many appear as one Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Data Center Challenges #2: Data Protection Back-up Windows are an issue Applications & services of a have to be available 7x24 h Data grows > 50% per year Data backups must be protected against disasters Legal requirements demand longer retention periods for data Data volume requires increasing floor space, cost and energy Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

CentricStor Virtualization of Tape Infrastructures CentricStor introduces a virtualization layer between servers and tape libraries Key Benefits Changes on server side have no impact on the tape side – and vice versa Support of a large variety of tape systems, servers, mainframes and backup software Consolidation of tape libraries Introduction of information lifecycle management into tape environments Support of two data centers for disaster recovery Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Tape Virtualization Layer CentricStor x86 Serverpool Mainframe, UNIX

CentricStor Customer Belgacom Objective Use tape virtualization to consolidate data protection of mainframes, UNIX and industry standard servers Solution: CentricStor installed at two locations EMC NetWorker for all open systems Tape drives: 24x IBM TS1120 Customer Benefits: Future-safe due to modular scalability and compatibility Uniform tape processing for heterogeneous systems Significantly faster backup Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved “ CentricStor lets us virtualize our installed physical tape libraries to permit quick, reliable data backup and recovery.” Pascal De Cock, Project Manager, Belgacom

IT infrastructure challenges of client systems Manageability Distributed hardware, remote and mobile users Deployment, updates, patches High availability and disaster recovery Security of user data Poor utilization of computing resources Flexible access Application conflicts Energy consumption Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Move your IT workplace into the data center with client virtualization Virtual clients are hosted in the DC Central management Users are dynamically connected to their virtual desktops Benefits Increased availability and security Flexible access On demand preparation of PCs Significantly better service levels A complete (re)installation takes less than one hour Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Virtual desktop pool Server pool Storage pool

Virtual Workplace Our offering for client virtualization Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Pre-integrated solutions End-to-end infrastructure services IT investment decision support “ Virtual Workplace” from Latest technologies for client virtualization Improved flexibility, efficiency, quality

Proactive support services for Dynamic Infrastructure Solutions Solution Contract One service for hardware and software components of the dynamic solution A technical account manager (TAM) supports the customer holistically Proactive Services Live monitoring System Health Check Patch Management Reactive Support Services Help Desk Services Hard- and Software Maintenance Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved TAM Backlevel support Proactive services On-site repair Software support Service Management 1&2-level support

Dynamic Infrastructure Solutions – more than 1,000 installations Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Public Sector Services, Telcos, Utilities Aerospace & Defense Automotive Banking & Insurance Chemical Consumer Engineering, Construction & Operations HighTech

3. Managed Infrastructure Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Use building blocks designed for dynamism Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment

Challenges of running an infrastructure operation Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Maximum standardization, but high flexibility to meet demands Support changing business demands Provide industry and business process know how Generate more value while reducing cost Enhance flexibility Flexible, fast reallocation of resources Greater efficiencies Uniform management of physical & virtual resources Higher utilization of IT resources Reduction in operational cost We offer a maximum standardization, but high flexibility to meet your individual demands

Our Managed Services portfolio supports your Dynamic Infrastructures Managed Data Center IT Management and operational services along the Data Center Analysis, design and transformation of data center operation Enable business agility and efficient resource allocation Cost reduction through process automation Utility based pricing models Managed Office Services for an efficient operation of workplace infrastructures Planning, implementation and rollouts Management and optimization of the client lifecycle Efficient operation of physical and virtual IT workplace “ Per-seat” billing models Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Our approach differs not only by technology but by people … Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved "Consolidation through server virtuali-zation yields significant improvement in terms of ecology, economy and quality. Through this, we expect to save 2.0 million kWh a year in electricity." Stefan , Senior System Architect, HypoVereinsbank Information Services, GER "FSC teams up with our team so well that we don't know any more who the ideas come from." Fernando , CIO, Metro Madrid, ES "It is not what you deliver; it is how you deliver it." Andrew , IT manager, HBOS, UK

Leverage the potential of our automated service catalog Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Analysis of your requirements Define required service capabilities Define governance model and delivery responsibilities Implement aligned services and delivery Service Portfolio Assessment of service requirements and IT portfolio Service Catalog Assessment of services Separation into local and global service delivery Local Delivery Local Common End-To-End Service Processes Central Shared Services Implementation Central 7 We offer maximum standardization, but high flexibility to meet your individual demands Service automation enables cost effective service delivery from remote locations for dynamic infrastructures Common End-To-End Service Processes Governance Model Service Management Process Framework

We deliver Managed Data Center services for Daimler AG Operation of 5,000 servers and 1,500 databases Guaranteed system performance with defined service level agreements Significant cost optimization by combining on-site services with off-site services Assured quality based on measurable SLAs High service quality through standardization Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Managed Storage Optimization Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Design Integration &Transition Successful transfer of your storage infrastructure to regular operation Reactive Remote variable charging (GB per month) Managed Storage Capacity Management Capacity Provisioning Service Management Maintenance & Support Monitoring Storage Administration local Business reflection Remote data collection On Demand Multi Vendor ITIL – Based Proactive Monthly charging Accounting Consulting Smooth hand-over to efficiently the operation Tailored storage concept Consulting services

Managed Storage at SAP Hosting What the customer required Managed services for 1 petabyte of online storage 4 petabytes of backup data What Fujitsu Siemens Computers delivered the required storage and backup capacity flexible support for future growth full cost transparency “ pay-as-you-use” pricing single point of responsibility Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved We have entered into a long-term partnership with Fujitsu Siemens Computers. This not only covers online and backup storage on the basis of exacting service level agreements, but also contributes to a steady enhancement in the quality of service for our customers thanks to innovation and continuous process improvements .“ Benno Weidmann | Vice President Hosting Infrastructure Management, SAP Hosting

Managed Office and Maintenance for Dexia-BIL Project introduce standardized office software to subsidiaries access to central applications within a standardized IT Solution multi-vendor maintenance and incident management for various locations by Fujitsu Siemens Computers Benefits for Dexia One contract, one coordinated delivery process, one support process - worldwide One responsibility for all incidents Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved » Fujitsu Siemens Computers takes care of overall incident management from Luxembourg. This allows us to have a single point of contact for all subsidiaries. « Laurent Lhoest, x86 Environment Manager of Dexia-BIL

4. Infrastructure as a service Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Dynamic Infrastructures Infrastructure Products & Services Infrastructure Solutions Managed Infrastructure Infrastructure as a Service Use building blocks designed for dynamism Use pre-tested Infrastructure Solutions Delegate the responsibility to run your IT Run your applications on a shared environment

The next step towards higher efficiency and flexibility With 100’s of installations of infrastructure solutions customers have optimized their IT It is their foundation of a service-oriented infrastructure (SOI) Some run it for internal and external clients Managed services for theses solutions further raise the efficiency of operations The next efficiency gain can be achieved by sharing a central infrastructure between many customers Infrastructure as a Service (IaaS) Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Degree of efficiency Managed Services (Operations) Infrastructure as a Service Service oriented Infrastructure Degree of Flexibility

Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings “ as a Service” A multi-tenant off-premises IT infrastructure shared among multiple customers accessible through pre-defined methods standards, terms and conditions. A shared IT infrastructure is provided through on-demand services pricing based on service usage, ongoing reductions in both fixed baseline (or subscription fees) and unit costs. Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved shared dedicated IT Infrastructure customized generic Offering Infrastructure Outsourcing Managed Services “ as a Service” Hosting

Your advantages of leveraging “as a Service “ offerings Business view: Shared business risks with pay as you grow Support change from IT to business manager Increased time to market and higher flexibility Operational view: Faster service delivery Higher economies of scale across applications and across customers Predictable budget and standardized operations Latest technology available productively in the shortest time Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Dynamic Infrastructures pricing models Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Application Management Management and Hosting of virtual Infrastructures IT Consulting Maintenance and product support for Infrastructures Management and Hosting of physical Infrastructures Annuity business (3-5 years) Project business (6-12 months) Deployment Services Business Consulting IT Infrastructures IT Products Infrastructure Solutions Applications Middleware XaaS Infrastructure Managed Infrastructure SLA Price per bundled Unit e.g. Price per Seat Fixed Price per Unit e.g. Price per Desktop SLA Price per physical Usage e.g. Price per Gigabyte Storage SLA Price per virtual Unit e.g. Price per Virtual Desktop / Server Price per Service Usage e.g. Price per performed Transaction

Our way to Infrastructure as a Service Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved Fujitsu Siemens Computers will add “as a Service” offerings to its portfolio. Our focus is “Infrastructure as a Service” (IaaS) physical layer of basic hardware (servers, storage, clients, networking) operating system and low level system software (virtualization, basic resource management, automation, orchestration) the lower level of the middleware layer (systems management, optimization layers, etc.) We will work together with partners who provide the higher layers of the stack (e.g.“Software as a Service” (SaaS) and “Business Process as a Service” (BPaaS).

Example Workplace-as-a-Service Minimized capital expenditure No investment in infrastructure “ Pay as you use” Fixed SLA Available infrastructure is “infinite” On our premises VDI-ready Leverage our investment and expertise Low barrier to entry Free trial makes entry attractive Smooth migration to hosting infrastructure Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved

Summary A fast changing business require Dynamic Infrastructures for IT Dynamic Infrastructures assign resources to applications on demand Fujitsu Siemens Computers delivers a comprehensive solution helping our customers to benefit from Dynamic Infrastructures as fast as possible products & services designed for building Dynamic Infrastructures pre-integrated Infrastructure Solutions reduce project times and risks managed services to operate Dynamic Infrastructures efficiently we will develop solutions for “Infrastructure as a Service” to bring IT efficiency and flexibility to the next level Out of this portfolio we can deliver tailor made Dynamic Infrastructures fitting to your business demands Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved From this portfolio we can deliver tailor made Dynamic Infrastructures fitting to your business demands

"Dynamic Infrastructures" by Fujitsu Siemens Computers

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"Dynamic Infrastructures" by Fujitsu Siemens Computers