Empathy Map Poster
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The document outlines an empathy map designed to capture customer perspectives, focusing on their thoughts, feelings, preoccupations, environmental influences, behaviors, and needs. It aims to identify pain points and success measures to inform business strategies. The information is adapted from Xplane.
Empathy Map Poster
- 1. Designed for: Designed by: Business Model - The Empathy Map Date: Customer Perspective: Interation: What does she THINK and FEEL? what really counts major preoccupations worries & aspirations What does she What does she SEE? HEAR? what friends say environment friends what the markets offers what boss says what influences say What does she SAY and DO ? attitude in public appearance behavior towards others PAIN GAIN fears, frustrations, obstacles “wants”/needs, measures of success, obstacles www.XPLANE.com Adapted from XPLANE. XPlane.com