English report slides
- 2. Key summary
- 3. HISTORY - COFFEE SHOPS ORIGNATED IN MIDDLE EAST IN THE YEAR 1511 - A PLACE WHERE PEOPLE sit AND ORDER EXOTIC DRINKS WHICH Map of middle east
- 4. - Coffee shops were made popular by British people - Previously pubs and taverns were their main social hangout - British people loved the caffeine taste and got addicted - Soon, coffee shops became a new place for socialising
- 5. - Coffee shops first arrive in Malaysia in the year 1933 - Introduced during the British colonisation - Coffee shops are referred to as ‘kopitiam’ - Kopitiams are seen serving coffee and toast back then until now
- 6. - ‘kopi’ culture transcend from traditional kopitiams city cafes - western coffee brands started to bloom amongst the younger generations - Starbucks and coffee bean are examples of western brands - These brands inspired young
- 7. Brief descrip tion - Chong kok kopitiam - Located in klang, Selangor - Establish in 1940 and last year(2015) - Coffee, toast bread, half- boiled eggs and ‘nasi lemak’ - Open everyday from 6:30am - 6:00pm
- 8. - Tous les jours - Located in bangsar, kuala lumpur - First open in Malaysia 3 years ago in the year 2013 - Coffee, bread, pastry and various other food - Open on Monday to Thursday 7:00am – 11:oo pm and Friday to Sunday
- 9. Similari tiesPricing –reasonable and affordable price Advertising media – advertising done through Facebook Targeted market – locals and a few tourist
- 10. differen cesHistory and founder Location of both shops are Only tous les jours has competitors to compete with in their area Main products sold are mostly different
- 11. Number of workers are more in chong kok koptiam Business opening time are different from each other Annual revenue has a big difference Tous les jours has more customers than chong kok koptiamBoth have different future plans for their business
- 12. Comparati ve analysis A.Number of competitorsChong kok koptiam – 0 competitors Tous les jours – 3 competitors Tous les jours top 3 competitors - Name: sri nirwana maju restauran t - Main products: - Long line of customers are always seen outside the restaurant
- 13. - name: raj’s banana leaf restaurant - Main products: banana leaf rice - Not as popular as - name: ojo coffee house - Main products: coffee and pastries - Top competitor
- 14. b. Competition strategies Tous les jours: - Well furnished shop - Banners are placed outside for advertising purposes - Great food and services quality given to customers Chong kok koptiam: - Price and quality of products maintained - Product variant are kept minimal and consistent
- 15. c. Obstacles faced by new firms Chong kok koptiam: - Location - Less competition due to chong kok kopitiam not intending to compete Tous les jours: - Tlj is famous and has been in the business longer - Rental expenses - Parking in the area
- 16. 4. Nature of the marketChong kok kopitam: - Monopolistic - Customer and shop routine play an important role - Foreign customers are dependant to locals taste and Tous les jours: - Perfectly competitive due to location area - Customer demand is high
- 17. Comparative analysis summary I. Number of competitors: Chong kok kopitiam : 0 competitors within the area Tous les jours : 3 competitors Ii. barrier to entry Chong kok kopitiam: - Barrier to entry is weak - Due to business owner not Tous les jours: - Barrier to entry is high - Many similar business are known in the area
- 18. iii. Differentiated or standardised productsChong kok kopitiam: - Differen tiated products - Self- products are sold such as Tous les jours: - Differen tiaed products - Provides good customer service iv. Pricing power Chong kok kopitiam: - Price taker - Fixed price accordi ng to the Tous les jours: - Price taker - Business does fix high price to their
- 19. Recomme ndationChong kok koptiam Fully utilise the digital cashiering Redecorate and repaint the interior and
- 20. Tous les jours Expand the shop Have more advertisement and promotions
- 21. Conclusi onAs a conclusion, we as a group would like to thank Chong Kok Kopitiam and Tous Les Jours to give us their time to let us interview them for thi assignment. Also, we would like to thank our lecturer, Mr.Gopi for giving us this assignment and providing guidance to us in order to complete this assignment. Through this assignment we were able to learn
- 22. Thank you