ERP Implementation in Sales & Marketing operation: Auxicolour BD
- 1. SALES & MARKETING OPERATION: ERP A CASE STUDY OF AUXICOLOUR BANGLADESH Presenter Engr.Nazmus Sakib Khan Submitted To: MD. SHAYEKH MUNIR Assistant Professor , Department of Textile Engineering Management,BUTEX
- 2. Agenda Goal of ERP Why ERP Steps to implement an ERP System Overview Auxicolour Bangladesh Root Causes :Implementation of ERP at Auxicolour Benefits Difficulties of implementation Drawbacks Cost of ERP Conclusion Q&A
- 3. Goal of ERP The goal of ERP is simply to get, keep, and grow customers Efficient & Effective resource mobilization Transparency & Accountability in Business Operation Better Corporate governance
- 4. Why ERP? ERP offers solutions for all business functions Packages available for organizations of all sizes and types Global nature (multicurrency)
- 5. Steps to implement an ERP System Business Process Analysis Technical Analysis Pilot Run Live
- 6. A giant company supplying Dyestuffs, Chemicals & Auxiliaries in textiles industries. It was established in 2009. Business platform in woven dyeing, knit dyeing, yarn dyeing, washing & printing. Working with major five principles. Running business in 250+ factories. Employees: 60 Business type: Both Indent and local. Annual turnover : 15million dollar. OVERVIEW
- 9. Root Causes :Implementation of ERP at Auxicolour Manual System for data entry Miscommunication among warehouse, sales team, Lab & accounts department Inventory report, Sales report & loan status problem Transparency problem Lack of security
- 10. Benefits Major benefit is online system. Using internet anyone having individual User ID and Password can get access from any corner of the world. Any data like stock ,ledger, loan status ,ROP can get any time . There has boundary less limitations . Security is very strong. Using different User ID ,more user can use this software. After having a training session ,anyone can use .
- 11. Difficulties of Implementation 7 days training session was made for the users . New IT officer was recruited. It was costly for the company . Several times Users faced problem on different issues . Server connection fails often .
- 12. Drawbacks Take time to planning, customization & implementation Security issues Trail & Error: Time consuming Migration of existing data Costly
- 13. Cost of ERP Direct costs Hardware Software people on the project Indirect costs New IT infrastructure, upgrading the WAN links. Total cycle life of ERP Maintenance and upgrades Increasing salaries and the on going production
- 14. Conclusion Though implementation of ERP is not possible overnight but it benefits a lot for smooth business operation. Technology opens the and connects the world. Adaption is the best policy and everyone should grab it quickly.