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Media Choice, Selection & Integration ES-318: Communication Technology for Distance Education
Interactive Mode Send Me (Sanjaya Mishra) SMS for this Session TYPE <RC> <No. of students present> and SMS to (0) 9868 55 1469 eg. BHOPAL 2
Learning Outcomes After this session, (and interactions) it is expected that you will be able to: Categorize media used in distance education; Select appropriate media in a given distance education situation; Integrate non-print media in distance teaching; and Reflect on IGNOU’s approach to media use.
Media in Distance Education Print Radio/ Audio cassette Television/ Video cassette Teleconference/ Interactive TV Computer-based Training Multimedia CDs Web-based materials Models, Home Kits, etc.
Taxonomy of Educational Media Romiszowoski (1974)  based on sensory channels Audio : teacher’s voice, language labs, audio tape, radio broadcast, etc. Visual : pictures, charts, models, handouts, transparencies, instructional materials Audio-visual : television, CCTV, videotape, etc. Tactile : working models, simlated devices, adaptive teaching machines, etc.
A Simple Classification Computer-based media, Interactive multimedia, WWW WWW (partially non-interactive), Radiotext, Word processing Integrated Computer generated 3-D models Physical objects, models, Home Kits 3-D Models Interactive TV, Vidoe teleconferencing (1 way vidoe. 2 way audio) Video tape, Television, Cable TV Video Radio-phone in, Audiographics, Audio conference,, Telephone Audio tape, Radio, Audio vision (partially interactive) Audio --- Textbook, pictures, SIM (partially interactive) Print Interactive Non-interactive Media
Selection of Media Advantages of non-print media Greater delivery capabilities Supplement to print Rich media representing reality or near reality Motivates learners psychologically Accommodates individual needs Extend the role of a teacher
Selection of Media Based on which media attributes can best facilitate a particular learning task How to integrate the media to achieve the learning outcomes.
Romiszowski’s Media Selection Wheel Facilities Effective  communication Practical  constraints Reasonable  cost Human  factors Time Availability Market MEDIA  SELECTION Learners Content Objectives Teachers
Bates’ Criteria Access Cost Teaching function Interactivity Organizational issues Novelty Speed
Approaches to Media Use Independent Complimentary Supplementary Integrated Print with audio/ video (as tape; as broadcast) Audio vision Radio vision Multimedia
IGNOU’s Media Use MULTI-MEDIA  approach Supplementary  approach
Re-thinking IGNOU’s Media Use Use Bates’ criteria Programme-wise decision making Lack of research

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ES- 318: Media Choice and Integration

  • 1. Media Choice, Selection & Integration ES-318: Communication Technology for Distance Education
  • 2. Interactive Mode Send Me (Sanjaya Mishra) SMS for this Session TYPE <RC> <No. of students present> and SMS to (0) 9868 55 1469 eg. BHOPAL 2
  • 3. Learning Outcomes After this session, (and interactions) it is expected that you will be able to: Categorize media used in distance education; Select appropriate media in a given distance education situation; Integrate non-print media in distance teaching; and Reflect on IGNOU’s approach to media use.
  • 4. Media in Distance Education Print Radio/ Audio cassette Television/ Video cassette Teleconference/ Interactive TV Computer-based Training Multimedia CDs Web-based materials Models, Home Kits, etc.
  • 5. Taxonomy of Educational Media Romiszowoski (1974) based on sensory channels Audio : teacher’s voice, language labs, audio tape, radio broadcast, etc. Visual : pictures, charts, models, handouts, transparencies, instructional materials Audio-visual : television, CCTV, videotape, etc. Tactile : working models, simlated devices, adaptive teaching machines, etc.
  • 6. A Simple Classification Computer-based media, Interactive multimedia, WWW WWW (partially non-interactive), Radiotext, Word processing Integrated Computer generated 3-D models Physical objects, models, Home Kits 3-D Models Interactive TV, Vidoe teleconferencing (1 way vidoe. 2 way audio) Video tape, Television, Cable TV Video Radio-phone in, Audiographics, Audio conference,, Telephone Audio tape, Radio, Audio vision (partially interactive) Audio --- Textbook, pictures, SIM (partially interactive) Print Interactive Non-interactive Media
  • 7. Selection of Media Advantages of non-print media Greater delivery capabilities Supplement to print Rich media representing reality or near reality Motivates learners psychologically Accommodates individual needs Extend the role of a teacher
  • 8. Selection of Media Based on which media attributes can best facilitate a particular learning task How to integrate the media to achieve the learning outcomes.
  • 9. Romiszowski’s Media Selection Wheel Facilities Effective communication Practical constraints Reasonable cost Human factors Time Availability Market MEDIA SELECTION Learners Content Objectives Teachers
  • 10. Bates’ Criteria Access Cost Teaching function Interactivity Organizational issues Novelty Speed
  • 11. Approaches to Media Use Independent Complimentary Supplementary Integrated Print with audio/ video (as tape; as broadcast) Audio vision Radio vision Multimedia
  • 12. IGNOU’s Media Use MULTI-MEDIA approach Supplementary approach
  • 13. Re-thinking IGNOU’s Media Use Use Bates’ criteria Programme-wise decision making Lack of research