The document discusses what was learned from planning an advertising project about illegal downloading. It describes how the group created a mind map of ideas, storyboarded scenes, completed a risk assessment, and drafted a script, though the final product differed and the script changed. It also outlines learning how to use a camera, boom pole, headphones, and editing software to cut footage, add text, and rearrange scenes. Finally, it discusses applying techniques like shot types and point of view to link theory to the practical project.