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Insurance Information
                            as an Information Map
José M. Guerrero
http://www.infoseg.com/
jm@infoseg.com
© Infoseg, S.A. 2009-2012
SUMMARY OF THE PRESENTATION




• Introducion to Information Maps
• Difference between Information Maps and classical Information
• Advantages of using Information Maps
• Recipients of the Information
• Types of use of the received information
• Examples of Information Maps in Insurance
• Conclusions
INTRODUCTION TO INFORMATION MAPS
MIND MAP - DEFINITION




      A Mind Map is a graphical
      technique to visualize connections
      between several ideas or items of
      information and that follows a
      strict set of rules.
EXAMPLE OF MIND MAP
IDEA MAP - DEFINITION




     An Idea Map is a Mind Map adapted
     to the communication needs of the
     business world and that does not
     follow such an strict set of rules.
EXAMPLE OF IDEA MAP
INFORMATION MAP - DEFINITION




     An Information Map is an Idea Map
     that includes spreadsheets and
     charts.
EXAMPLE OF INFORMATION MAP
INFORMATION MAP FILE - CHARACTERISTICS




      • Can be copied to an USB key

      • Can be downloaded from the Internet

      • Can be sent as an attached file in an email

      • Can be examined with a free viewer

      • Can be modified by the person who receives it
DIFFERENCES BETWEEN INFORMATION MAPS AND CLASSICAL
METHODS TO SEND INFORMATION TO CUSTOMERS
CLASSICAL METHODS TO SEND INFORMATION TO
CUSTOMERS




                              Several pages
                              Linear




              Many screens
                     Linear
INFORMATION MAPS TO SEND INFORMATION TO CUSTOMERS




•   Overview and Detail at the same time
•   Graphic display
•   All information in a single screen
•   Associative, not linear
ADVANTAGES OF USING INFORMATION MAPS
IMPROVED DISTRIBUTION OF INFORMATION
IMPROVED EXCHANGE OF INFORMATION
FOSTER CUSTOMER LOYALTY
COORDINATION BROKER - COMPANY - CUSTOMER
IMPROVED COMMUNICATION OF OFFERS TO CUSTOMERS
IMPROVED INFORMATION ABOUT NEW
PRODUCTS
AND
COVERAGES
INNOVATION IN THE COMPANY
STAND OUT FROM COMPETITORS
IMPROVED SERVICE
REDUCED COSTS
ELIMINATION OF PAPER
WITHOUT IMPORTANT CHANGES IN THE IT
SYSTEM OF THE BROKER
WITHOUT CHANGES IN THE IT SYSTEM OF THE CUSTOMER
RECIPIENTS OF THE INFORMATION
CUSTOMERS – PRIVATE
CUSTOMERS - COMPANIES
TYPES OF USE OF THE RECEIVED INFORMATION
3 USES




• Only to display or print the information

• Modification of the information and addition of comments

• Collaboration on the Internet
ONLY TO DISPLAY OR PRINT THE INFORMATION
(Using a free Viewer downloadable from the Internet)
COMMENTS AND MODIFICATION
(With optional software)
COLLABORATION ON THE INTERNET
(With optional software)
EXAMPLES OF INFORMATION MAPS IN INSURANCE
INFORMATION FOR CUSTOMERS (Initial View)
POLICIES INFORMATION (Level 2 View)
POLICIES INFORMATION (Level 3 View)
POLICIES INFORMATION (Level 4 View)
POLICIES TRANSACTIONS – THIS MONTH (Level 4)
POLICIES TRANSACTIONS - THIS MONTH (Level 4)
POLICIES TRANSACTIONS – THIS YEAR (Level 4)
RECEIPTS INFORMATION (Level 2)
CLAIMS INFORMATION (Level 3)
MESSAGES (Level 2)
MESSAGES (Level 3)
CONCLUSIONS
Are you going to integrate this technology in your business
strategy?
Or maybe you prefer to take risks??
DISCUSSION

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Exchange of insurance information using information maps