1. The document discusses Exemplar Strategic Solutions, a company that helps other organizations succeed through strategic planning and implementation. 2. Exemplar believes strategic success comes from answering five questions: what, why, where, when and how. Exemplar then helps clients implement solutions to these questions. 3. Exemplar offers services including business strategy, marketing and branding, human resources, retail strategy, market research and more to help organizations strengthen their position in the market.