SlideShare a Scribd company logo
1
Agile Marketing
Your Company Name
2
Agenda 01
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Agenda 02
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Agenda 03
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Agenda
Agile Marketing Outline
3
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agile Marketing Introduction Agile Marketing Values
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Role of Agile Marketing Team
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
How Does Agile Marketing Work?
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agile Marketing Process
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agile Marketing – Value Proposition
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agile Marketing Manifesto
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agile Approach To Marketing
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Key Pieces of an Agile Marketing Implementation
« Sprints
« Stand Up
Meetings
« Board To Track
Project Progress
« Teamwork
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agile Marketing Benefits
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Agile Marketing Introduction
4
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Repeat
PlanSet Goals Maximize ROI
Tweak
Agile Marketing Values
5
Agile marketing is a tactical marketing approach in which marketing teams collectively identify
high value projects on which to focus their collective efforts.
Responding To Change
Over Following a Plan
Rapid Iterations Over
Big Bang Campaigns
Numerous Small
Experiments Over a Few Big Bets
Individuals and Interactions
Over Large Markets
Collaboration Over Silos
and Hierarchy
Testing and Data Over
Opinion and Conventions
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Role of Agile Marketing Team
6
Aligns With Leadership and Sets Team Expectations
« Work With The Leaders of The Marketing Organization and Other Key Stakeholders To Align Everyone on The
Initiative’s Goals
Analyzes The Data To Identify The Opportunities
« Developing Insights Based on Targeted Analytics.
« Aim To Identify Anomalies, Pain Points, Issues, or Opportunities in The Decision Journeys of Key Customer or
Prospect Segments
Designs and Prioritizes Tests
« For Each Identified Opportunity or Issue, The Team Develops Both Ideas About How To Improve The
Experience and Ways To Test Those Ideas
How does Agile Marketing Work?
7
Sprint Planning
« Get Agreement on The Goals.
« Business Owners, Product
Development & Sales
« Be Realistic
The Scrum Process
« Daily Standup Meeting
« Each Person:
« What They Did Yesterday?
« What They Will Do Today?
« Any Obstacles?
Sprint Review
« Status Against Agreements
« Business Owners, Product
Development & Sales
« The Burn Down Chart
Sprint Retrospective
« Review The Whole Print
Process:
« What Went Well During The
Sprint?
« What Could Have Been
Better?
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Agile Marketing Process
8
Text Here Text Here Text Here
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Concept Realization
Production and Deployment
Iteration
1
Iteration
2
Iteration
3
Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop
Concept &
Definition
Performance
Measurement
Agile Marketing-value Proposition
9
Agile Development Traditional Development
Visibility Adaptability
RiskBusiness Value
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Agile Marketing Manifesto
10
Validated Learning
Over Opinions
And Conventions
Customer-focused
Collaboration Over
Silos And Hierarchy
Adaptive and Iterative
Campaigns Over Big
Bang Campaigns
The Process of
Customer Discovery
Over Static Prediction
Flexible Vs.
Rigid Planning
Responding To
Change Over
Following a Plan
Many Small
Experiments Over a
Few Large Bets
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Agile Approach to Marketing
11
Approaches
Experimentation, Iteration, & Small Releases
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Mindset Shift
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Adherence To The Agile Manifesto
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Servant Leadership
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Teamwork & Collaboration
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Data-driven Marketing
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Key Pieces of an Agile Marketing Implementation
12
Implementation
Sprints
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
Stand up Meetings
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
Board To Track Project Progress
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
Teamwork
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
Sprints
13
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two To Six Weeks
Align on a
Challenge
Ensure Clarity and
Alignment Through a
Thorough Explorationon
of The What, Why, and
How of The Current
State Challenge
Week 1
Ideate
Innovations
Envision Possible Future
States and Develop
Models That Identify The
Gaps To Achieve The
Future State
Week 2
Decide on a
Solution
Prioritize Possible
Solution, Then, Within
Context of The
Challenge and Solution,
Prototype Model(s) To
Test
Week 3
Create a
Prototype
Test Your Ideas With
Key Stakeholders and
Subject Matter Experts
To Validate Them For
Feedback, Learning, and
Rapid Iteration
Week 4
Test & Learn
with Customers
Apply Lessons Learned
To Create a Final or
Further Iteration.
Determine Next-steps
and Maintain Momentum
Week 5
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Stand up Meetings
14
Every day your team needs to get together and have A very brief check in
Meeting Called By Bill Smith Attendees Web Project Team
Type of Meeting Team Please Read Attached Word Doc
Facilitator Jim Jones Please Bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Text Here Text Here Text Here
Text Here Text Here Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Board To Track Project Progress
15
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
- - - - - - -
Hot Risk
Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to
Pilot Date May Not Be Met High High Allocate More Resources 1st Oct 2010 Ceo
- - - - - -
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
Whether it's the good ole' whiteboard with sticky notes, A nice and simple trellis board, or A big fancy specialized software, you need A centralized way to track your sprint that everyone
has access to
Done WIP WIP Pending Pending
Requirement
Gathering
Development UAT Pilot Rollout
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Teamwork
16
While an individual may lead a project, the
success or failure of the sprint rests on all the
team members. Everybody has to be prepared to
collaborate and assist in the agile framework
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
Agile Marketing Benefits
17
Improve speed of
decision-making
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Each sprint provides an
opportunity to learn & adjust: fail
faster, succeed smarter
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Puts the customer at
the center
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Adjust your approach
based on market feedback
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Reap the benefits of
smaller deliverables
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Experiment with
innovative, new ideas
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Agile Marketing Icons Slide
18
19
Additional
Slides
20
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Target Audiences Values Client
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Preferred By Many
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
About Our
Company
Mission 01
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Mission 02
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Mission 03
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Our Mission
21
Meet Our Team
22
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Financial
23
Text Here
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Text Here
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Text Here
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Quotes
24
It’s Fine To Celebrate
Success But it is More
Important To Heed Lesson
of Failure
Bill Gates
Timeline
25
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2014
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2016
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2018
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2015
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
2017
Comparison
26
60%
Sales by Male
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
40%
Sales by Female
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Location
27
30%
20%
25%
40%
Twitter
Gmail
Youtube
Facebook
25%
30%
40%
60%
Twitter
Gmail
Youtube
Facebook
China
United States
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
28
Target
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Text Here01 Text Here
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
02 Text Here
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
03
Area Chart
29
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
InPercentage
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01
Product 02
Product 03
Clustered Bar
30
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
Product 01
Product 02
Product 03
31
Thanks For Watching!
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com

More Related Content

PPTX
Psychological Safety
PDF
Quarterly Business Review PowerPoint Presentation Slides
PPTX
E-commerce and Internet Marketing
PPTX
Agile 101
PDF
Agile & SCRUM basics
PPTX
Agile Release & Iteration Planning
PPTX
Agile scrum fundamentals
PPTX
Logo quiz
Psychological Safety
Quarterly Business Review PowerPoint Presentation Slides
E-commerce and Internet Marketing
Agile 101
Agile & SCRUM basics
Agile Release & Iteration Planning
Agile scrum fundamentals
Logo quiz

What's hot (20)

PPTX
Sales, Marketing and Communication Strategy Toolkit
PPTX
Agile marketing
PDF
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
PDF
Sales Planning - Sales Strategy Template
PDF
The Sales Strategy
PDF
Agile Marketing Framework
PPTX
Go-To-Market Strategy & Sales Enablement Framework
PDF
Agile for Marketing
PDF
What is agile marketing?
PDF
Marketing strategy and Plan Template
PPT
Sales, Sales Management, Sales Strategy
PPTX
Product Strategy and Go to Market Model_Sample
PPT
Go to Market 101
PDF
Customer Conversion Strategy PowerPoint Presentation Slides
PDF
Business Model Innovation - Key Note Speech
PDF
What is Business Strategy ?
PDF
Business Development Framework
PDF
Business Development Strategy For Any Organization PowerPoint Presentation Sl...
PDF
Digital Transformation Strategy and Plan Template
PDF
The 5 steps to Sales Dominance
Sales, Marketing and Communication Strategy Toolkit
Agile marketing
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey Consultants
Sales Planning - Sales Strategy Template
The Sales Strategy
Agile Marketing Framework
Go-To-Market Strategy & Sales Enablement Framework
Agile for Marketing
What is agile marketing?
Marketing strategy and Plan Template
Sales, Sales Management, Sales Strategy
Product Strategy and Go to Market Model_Sample
Go to Market 101
Customer Conversion Strategy PowerPoint Presentation Slides
Business Model Innovation - Key Note Speech
What is Business Strategy ?
Business Development Framework
Business Development Strategy For Any Organization PowerPoint Presentation Sl...
Digital Transformation Strategy and Plan Template
The 5 steps to Sales Dominance
Ad

Similar to Agile Marketing PowerPoint Presentation Slides (20)

PDF
Agile Methodology For Marketing Powerpoint Presentation Slides
PDF
Agile Sprint Marketing PowerPoint Presentation Slides
PDF
Agile Sales PowerPoint Presentation Slides
PDF
Scrum Marketing Process PowerPoint Presentation Slides
PDF
Agile Market Management PowerPoint Presentation Slides
PDF
Agile Marketing Process Manifesto And Team Structure PowerPoint presentation ...
PDF
Scrum Marketing Methodology PowerPoint Presentation Slides
PDF
Scrum Marketing Approach PowerPoint Presentation Slides
PDF
Scrum Marketing PowerPoint Presentation Slides
PDF
Agile Marketing Approach PowerPoint Presentation Slides
PDF
Agile Marketing Methodology PowerPoint Presentation Slides
PDF
Scrum Methodology For Marketing PowerPoint Presentation Slides
PDF
Scrum Market Management PowerPoint Presentation Slides
PDF
Marketing Scrum PowerPoint Presentation Slides
PDF
Six Building Blocks Of Digital Evolution PowerPoint Presentation Slides
PDF
Key Management PowerPoint Presentation Slides
PDF
Introduction To Continuous Improvement Process PowerPoint Presentation Slides
PDF
Process Management In TQM PowerPoint Presentation Slides
PDF
Door To Door Sales Strategy PowerPoint Presentation Slide
PDF
Post Merger Integration PowerPoint Presentation Slides
Agile Methodology For Marketing Powerpoint Presentation Slides
Agile Sprint Marketing PowerPoint Presentation Slides
Agile Sales PowerPoint Presentation Slides
Scrum Marketing Process PowerPoint Presentation Slides
Agile Market Management PowerPoint Presentation Slides
Agile Marketing Process Manifesto And Team Structure PowerPoint presentation ...
Scrum Marketing Methodology PowerPoint Presentation Slides
Scrum Marketing Approach PowerPoint Presentation Slides
Scrum Marketing PowerPoint Presentation Slides
Agile Marketing Approach PowerPoint Presentation Slides
Agile Marketing Methodology PowerPoint Presentation Slides
Scrum Methodology For Marketing PowerPoint Presentation Slides
Scrum Market Management PowerPoint Presentation Slides
Marketing Scrum PowerPoint Presentation Slides
Six Building Blocks Of Digital Evolution PowerPoint Presentation Slides
Key Management PowerPoint Presentation Slides
Introduction To Continuous Improvement Process PowerPoint Presentation Slides
Process Management In TQM PowerPoint Presentation Slides
Door To Door Sales Strategy PowerPoint Presentation Slide
Post Merger Integration PowerPoint Presentation Slides
Ad

More from SlideTeam (20)

PDF
Customer Support And Services Guide Powerpoint Presentation Slides
PDF
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
PDF
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
PDF
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
PDF
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
PDF
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
PDF
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
PDF
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
PDF
Managing Business Customers Technology Powerpoint Presentation Slides
PDF
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
PDF
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
PDF
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
PDF
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
PDF
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
PDF
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
PDF
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
PDF
ChatGPT IT Powerpoint Presentation Slides
PDF
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
PDF
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
PDF
Global Shift Towards Flexible Working Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation Slides
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Managing Business Customers Technology Powerpoint Presentation Slides
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
ChatGPT IT Powerpoint Presentation Slides
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Global Shift Towards Flexible Working Powerpoint Presentation Slides

Recently uploaded (20)

PDF
Parts of Speech Prepositions Presentation in Colorful Cute Style_20250724_230...
PPTX
nose tajweed for the arabic alphabets for the responsive
PPTX
The spiral of silence is a theory in communication and political science that...
PPTX
Impressionism_PostImpressionism_Presentation.pptx
PPTX
INTERNATIONAL LABOUR ORAGNISATION PPT ON SOCIAL SCIENCE
PPTX
Non-Verbal-Communication .mh.pdf_110245_compressed.pptx
PPTX
BIOLOGY TISSUE PPT CLASS 9 PROJECT PUBLIC
PPTX
Presentation for DGJV QMS (PQP)_12.03.2025.pptx
PPTX
Primary and secondary sources, and history
PPTX
An Unlikely Response 08 10 2025.pptx
DOCX
ENGLISH PROJECT FOR BINOD BIHARI MAHTO KOYLANCHAL UNIVERSITY
PPTX
Emphasizing It's Not The End 08 06 2025.pptx
DOCX
"Project Management: Ultimate Guide to Tools, Techniques, and Strategies (2025)"
PDF
Swiggy’s Playbook: UX, Logistics & Monetization
PPTX
Intro to ISO 9001 2015.pptx wareness raising
PPTX
Self management and self evaluation presentation
PPTX
Project and change Managment: short video sequences for IBA
PPTX
worship songs, in any order, compilation
PPTX
Role and Responsibilities of Bangladesh Coast Guard Base, Mongla Challenges
PDF
Instagram's Product Secrets Unveiled with this PPT
Parts of Speech Prepositions Presentation in Colorful Cute Style_20250724_230...
nose tajweed for the arabic alphabets for the responsive
The spiral of silence is a theory in communication and political science that...
Impressionism_PostImpressionism_Presentation.pptx
INTERNATIONAL LABOUR ORAGNISATION PPT ON SOCIAL SCIENCE
Non-Verbal-Communication .mh.pdf_110245_compressed.pptx
BIOLOGY TISSUE PPT CLASS 9 PROJECT PUBLIC
Presentation for DGJV QMS (PQP)_12.03.2025.pptx
Primary and secondary sources, and history
An Unlikely Response 08 10 2025.pptx
ENGLISH PROJECT FOR BINOD BIHARI MAHTO KOYLANCHAL UNIVERSITY
Emphasizing It's Not The End 08 06 2025.pptx
"Project Management: Ultimate Guide to Tools, Techniques, and Strategies (2025)"
Swiggy’s Playbook: UX, Logistics & Monetization
Intro to ISO 9001 2015.pptx wareness raising
Self management and self evaluation presentation
Project and change Managment: short video sequences for IBA
worship songs, in any order, compilation
Role and Responsibilities of Bangladesh Coast Guard Base, Mongla Challenges
Instagram's Product Secrets Unveiled with this PPT

Agile Marketing PowerPoint Presentation Slides

  • 2. 2 Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda
  • 3. Agile Marketing Outline 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Introduction Agile Marketing Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Role of Agile Marketing Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How Does Agile Marketing Work? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing – Value Proposition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Approach To Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Pieces of an Agile Marketing Implementation « Sprints « Stand Up Meetings « Board To Track Project Progress « Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. Agile Marketing Introduction 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Repeat PlanSet Goals Maximize ROI Tweak
  • 5. Agile Marketing Values 5 Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Responding To Change Over Following a Plan Rapid Iterations Over Big Bang Campaigns Numerous Small Experiments Over a Few Big Bets Individuals and Interactions Over Large Markets Collaboration Over Silos and Hierarchy Testing and Data Over Opinion and Conventions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. Role of Agile Marketing Team 6 Aligns With Leadership and Sets Team Expectations « Work With The Leaders of The Marketing Organization and Other Key Stakeholders To Align Everyone on The Initiative’s Goals Analyzes The Data To Identify The Opportunities « Developing Insights Based on Targeted Analytics. « Aim To Identify Anomalies, Pain Points, Issues, or Opportunities in The Decision Journeys of Key Customer or Prospect Segments Designs and Prioritizes Tests « For Each Identified Opportunity or Issue, The Team Develops Both Ideas About How To Improve The Experience and Ways To Test Those Ideas
  • 7. How does Agile Marketing Work? 7 Sprint Planning « Get Agreement on The Goals. « Business Owners, Product Development & Sales « Be Realistic The Scrum Process « Daily Standup Meeting « Each Person: « What They Did Yesterday? « What They Will Do Today? « Any Obstacles? Sprint Review « Status Against Agreements « Business Owners, Product Development & Sales « The Burn Down Chart Sprint Retrospective « Review The Whole Print Process: « What Went Well During The Sprint? « What Could Have Been Better? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Agile Marketing Process 8 Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Concept Realization Production and Deployment Iteration 1 Iteration 2 Iteration 3 Describe Learn Launch Test Develop Describe Learn Launch Test Develop Describe Learn Launch Test Develop Concept & Definition Performance Measurement
  • 9. Agile Marketing-value Proposition 9 Agile Development Traditional Development Visibility Adaptability RiskBusiness Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Agile Marketing Manifesto 10 Validated Learning Over Opinions And Conventions Customer-focused Collaboration Over Silos And Hierarchy Adaptive and Iterative Campaigns Over Big Bang Campaigns The Process of Customer Discovery Over Static Prediction Flexible Vs. Rigid Planning Responding To Change Over Following a Plan Many Small Experiments Over a Few Large Bets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Agile Approach to Marketing 11 Approaches Experimentation, Iteration, & Small Releases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mindset Shift This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adherence To The Agile Manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Servant Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork & Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data-driven Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Key Pieces of an Agile Marketing Implementation 12 Implementation Sprints This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Stand up Meetings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Board To Track Project Progress This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. Sprints 13 A sprint is how long you give your team to complete their current projects. Typically these range from: Two To Six Weeks Align on a Challenge Ensure Clarity and Alignment Through a Thorough Explorationon of The What, Why, and How of The Current State Challenge Week 1 Ideate Innovations Envision Possible Future States and Develop Models That Identify The Gaps To Achieve The Future State Week 2 Decide on a Solution Prioritize Possible Solution, Then, Within Context of The Challenge and Solution, Prototype Model(s) To Test Week 3 Create a Prototype Test Your Ideas With Key Stakeholders and Subject Matter Experts To Validate Them For Feedback, Learning, and Rapid Iteration Week 4 Test & Learn with Customers Apply Lessons Learned To Create a Final or Further Iteration. Determine Next-steps and Maintain Momentum Week 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Stand up Meetings 14 Every day your team needs to get together and have A very brief check in Meeting Called By Bill Smith Attendees Web Project Team Type of Meeting Team Please Read Attached Word Doc Facilitator Jim Jones Please Bring Updates Note Taker Sue Arthur Timekeeper Sue Arthur Agenda Items Topic Presenter Time Allotted Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. Board To Track Project Progress 15 Hot Issues Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 - - - - - - - Hot Risk Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Pilot Date May Not Be Met High High Allocate More Resources 1st Oct 2010 Ceo - - - - - - Key Milestones Dates* Date Milestone Weeks Remaining 30th Sept UAT Signoff +2 15th Oct Pilot +4 General Notes: (*) (Your Text Here) Whether it's the good ole' whiteboard with sticky notes, A nice and simple trellis board, or A big fancy specialized software, you need A centralized way to track your sprint that everyone has access to Done WIP WIP Pending Pending Requirement Gathering Development UAT Pilot Rollout This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 16. Teamwork 16 While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the agile framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Agile Marketing Benefits 17 Improve speed of decision-making This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Each sprint provides an opportunity to learn & adjust: fail faster, succeed smarter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Puts the customer at the center This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adjust your approach based on market feedback This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reap the benefits of smaller deliverables This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experiment with innovative, new ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Our Company
  • 21. Mission 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 21
  • 22. Meet Our Team 22 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Financial 23 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Quotes 24 It’s Fine To Celebrate Success But it is More Important To Heed Lesson of Failure Bill Gates
  • 25. Timeline 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017
  • 26. Comparison 26 60% Sales by Male This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% Sales by Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. 28 Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03
  • 29. Area Chart 29 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 InPercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 Product 02 Product 03
  • 30. Clustered Bar 30 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product 01 Product 02 Product 03
  • 31. 31 Thanks For Watching! Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com