Agile Marketing Process Manifesto And Team Structure PowerPoint presentation Slides
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The document provides an overview of the agile marketing process, highlighting its manifesto, team structure, and implementation strategies. It emphasizes the value of adaptability, customer focus, and collaboration in marketing practices, detailing components such as sprints, stand-up meetings, and the importance of data-driven decision-making. Additionally, it outlines the benefits of agile marketing, including improved speed of decision-making and iterative learning through experimentation.
Agile Marketing Process Manifesto And Team Structure PowerPoint presentation Slides
- 1. Agile Marketing Process, Manifesto and Team Structure Your Company Name
- 2. Agenda 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 01 Agenda 02 Agenda 03 Agenda 04 Agenda 05
- 3. Agile Marketing Outline 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing – Value Proposition Agile Marketing Manifesto Agile Approach to Marketing Agile Marketing Benefits Key Pieces of an Agile Marketing Implementation ▪ Sprints ▪ Stand up Meetings ▪ Board to Track Project Progress ▪ Teamwork Agile Marketing Introduction Agile Marketing Values Role of Agile Marketing Team How does Agile Marketing Work? Agile Marketing Process
- 4. Agile Marketing Introduction 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximize ROI PlanSet GoalsText Here Tweak Repeat
- 5. Agile Marketing Values 5 Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Numerous small experiments over a few big bets Responding to change over following a plan Responding to change over following a plan Responding to change over following a plan Responding to change over following a plan Testing and data over opinion and conventions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. Role of Agile Marketing Team 6 Analyzes the data to identify the opportunities ▪ Developing insights based on targeted analytics. ▪ Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys of key customer or prospect segments Aligns with leadership and sets team expectations ▪ Work with the leaders of the marketing organization and other key stakeholders to align everyone on the initiative’s goals Designs and prioritizes tests ▪ For each identified opportunity or issue, the team develops both ideas about how to improve the experience and ways to test those ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. How does Agile Marketing Work? 7 The Scrum Process ▪ Daily standup meeting ▪ Each Person: • What they did yesterday? • What they will do today? • Any obstacles? Sprint Planning ▪ Get agreement on the goals. ▪ Business owners, product development & sales ▪ Be realistic Sprint Review ▪ Status against agreements ▪ Business owners, product development & sales • The burn down chart Sprint Retrospective ▪ Review the whole print process: • What went well during the sprint? • What could have been better? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Agile Marketing Process 8 Concept Realization Production and Deployment Iteration 2 Describe Learn Launch Test Develop Iteration 1 Describe Learn Launch Test Develop Iteration 3 Describe Learn Launch Test Develop Concept & Definition Performance Measurement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Agile Marketing – Value Proposition 9 Agile Development Traditional Development AdaptabilityVisibility RiskBusiness Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Agile Marketing Manifesto 10 Validated learning over opinions and conventions Flexible vs. rigid planning Customer- focused collaboration over silos and hierarchy Responding to change over following a plan Adaptive and iterative campaigns over Big Bang campaigns Many small experiments over a few large bets The process of customer discovery over static prediction This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Agile Approach to Marketing 11 Approaches Mindset shift Experimentation, iteration, & small releases Adherence to the Agile manifesto Servant leadership Teamwork & collaboration Data-driven marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Key Pieces of an Agile Marketing Implementation 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sprints Stand up Meetings Board to track project progress Teamwork Implementation
- 13. Sprints 13 A sprint is how long you give your team to complete their current projects. Typically these range from: Two to Six Weeks Align on a Challenge Ensure clarity and alignment through a thorough explorationon of the what, why, and how of the current state challenge Week 1 Ideate Innovations Envision possible future states and develop models that identify the gaps to achieve the future state Week 2 Decide on a Solution Prioritize possible solution, then, within context of the challenge and solution, prototype model(s) to test Week 3 Create a Prototype Test your ideas with key stakeholders and subject matter experts to validate them for feedback, learning, and rapid iteration Week 4 Test & Learn with Customers Apply lessons learned to create a final or further iteration. Determine next-steps and maintain momentum Week 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Stand up Meetings 14 Every day your team needs to get together and have a very brief check in Meeting called by Bill Smith Attendees Web Project Team Type of Meeting Team Please read Attached Word Doc Facilitator Jim Jones Please bring Updates Note Taker Sue Arthur Timekeeper Sue Arthur Agenda Items Topic Presenter Time Allotted Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Board to Track Project Progress 15 Hot Issues Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 Hot Risk Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Risk Pilot date may not be met High High Allocate more resources 1st Oct 2010 CEO Pilot date may not be met Key Milestones Dates* Date Milestone Weeks Remaining Date Milestone Weeks Remaining Date 30th Sept UAT Signoff +2 30th Sept UAT Signoff +2 30th Sept 15th Oct Pilot +4 15th Oct Pilot +4 15th Oct General Notes: (*) (Your Text Here) Requirement Gathering Development UAT Pilot Rollout Done WIP WIP Pending Pending Whether it's the good ole' whiteboard with sticky notes, a nice and simple Trellis board, or a big fancy specialized software, you need a centralized way to track your sprint that everyone has access to This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. Teamwork 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the Agile framework
- 17. Agile Marketing Benefits 17 Puts the customer at the center Each sprint provides an opportunity to learn & adjust: Fail faster, succeed smarter Improve speed of decision- making Reap the benefits of smaller deliverables Adjust your approach based on market feedback Experiment with innovative, new ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. Agile Marketing Process, Manifesto Icons Slide 18
- 20. Our Awesome Team 20 Web Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Name Here Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here
- 21. Our Mission 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission
- 22. 22 About Us Target Audiences Preferred by Many Valued Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. Our Goal 23 02 Goal 03 Goal 04 Goal 01 Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Comparison 24 15 25 35 40 0 5 10 15 20 25 30 35 40 45 Jan Feb Mar Apr 2018 25 35 45 65 0 10 20 30 40 50 60 70 Jan Feb Mar Apr 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. Financial 25 15% Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Donut Pie Chart 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% 20% 30% 10%
- 27. Stacked Bar 27 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product 03 Product 02 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 28. Area Chart 28 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 InPercentage Product 01 Product 03 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 29. Combo Chart 29 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2015 2016 2017 2018 Profit(inPercentage) Years Product 01 Product 02 Product 03
- 30. Timeline 30 201820172016201520142013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Location 31 Canada Brazil Russia Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 32. Puzzle 32 05 0201 03 04 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 33. 33 Thank You Address: # street number, city, state Contact Number: 0123456789 Email Address: emailaddress123@gmail.com