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Scrum
Marketing
Your Company Name
Agenda
2
01
Agenda
02
Agenda
03
Agenda
04
Agenda
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Agile Marketing Outline
3
Agile Marketing
Introduction
Agile Marketing
Values
Role of Agile
MarketingTeam
How doesAgile
MarketingWork?
Agile marketing
process
Agile Marketing –
Value Proposition
Agile Marketing
Manifesto
Agile Approach to
Marketing
Key Pieces of an Agile
Marketing
Implementation
Agile marketing
Benefits
› Sprints
› Stand up Meetings
› Board to track
project progress
› Teamwork
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Agile Marketing Introduction
4
PlanSet Goals Maximize ROI
Tweak
Text Here
Repeat
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Agile MarketingValues
5
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on
which to focus their collective efforts.
Responding to change over
following a plan
Numerous small
experiments over a few big bets
Rapid iterations over
big bang campaigns
Testing and data over
opinion and conventions
Individuals and interactions
over large markets
Collaboration over silos
and hierarchy
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Role of Agile MarketingTeam
6
Aligns with leadership
and sets team
expectations
› Work with the leaders of the
marketing organization and
other key stakeholders to
align everyone on the
initiative’s goals
Analyzes the data to
identify the opportunities
› Developing insights based on
targeted analytics.
› Aim to identify anomalies, pain
points, issues, or opportunities
in the decision journeys of key
customer or prospect segments
Designs and
prioritizes tests
› For each identified
opportunity or issue, the
team develops both
ideas about how to
improve the experience
and ways to test those
ideas
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How does Agile Marketing Work?
7
Sprint
Retrospective
› Review the whole
print process:
› What went well during
the sprint?
› What could have been
better?
Sprint
Review
› Status against
agreements
› Business owners,
product
development &
sales
› The burn down
chart
The Scrum
Process
› Daily standup
meeting
› Each Person:
› What they did
yesterday?
› What they will do
today?
› Any obstacles?
Sprint
Planning
› Get agreement on
the goals.
› Business owners,
product
development & sales
› Be realistic
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Agile Marketing Process
8
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Iteration
01
Launch
Describe
Learn Test
Develop
Iteration
02
Launch
Describe
Learn Test
Develop
Concept &
Definition
Performance
Measurement
Concept Realization
Production and Deployment
Launch
Describe
Learn Test
Develop
Iteration
03
Agile Marketing –Value Proposition
9
Visibility Adaptability
BusinessValue Risk
Agile Development Traditional Development
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Agile Marketing Manifesto
10
Validated learning
over opinions and
conventions
Customer-focused
collaboration over silos
and hierarchy
Adaptive and iterative
campaigns over Big Bang
campaigns
The process of customer
discovery over static prediction
Flexible vs. rigid
planning
Responding to
change over following
a plan
Many small experiments
over a few large bets
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Agile Approach to Marketing
11
Approaches
Mindset Shift
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Experimentation, Iteration, & Small Releases
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Adherence to the Agile Manifesto
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Servant Leadership
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Teamwork & Collaboration
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Data-Driven Marketing
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Key Pieces of an Agile Marketing Implementation
12
Implementation
Sprints
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Teamwork
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Stand up Meetings
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Board to track project
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Sprints
13
A sprint is how long you give your team to complete their current projects.Typically these range from:
Two to SixWeeks
Align on a
Challenge
Ensure clarity and
alignment through a
thorough explorationon
of the what, why, and
how of the current state
challenge
Week 1
Ideate
Innovations
Envision possible future
states and develop
models that identify the
gaps to achieve the
future state
Week 2
Decide on a
Solution
Prioritize possible
solution, then, within
context of the
challenge and solution,
prototype model(s) to
test
Week 3
Create a
Prototype
Test your ideas with
key stakeholders and
subject matter
experts to validate
them for feedback,
learning, and rapid
iteration
Week 4
Test & Learn with
Customers
Apply lessons learned
to create a final or
further iteration.
Determine next-steps
and maintain
momentum
Week 5
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Stand up Meetings
14
Every day your team needs to get together and have a very brief check in
Meeting called by Bill Smith AttendeesWeb ProjectTeam
Type of Meeting Team Please read AttachedWord Doc
Facilitator Jim Jones Please bring Updates
NoteTaker SueArthur
Timekeeper SueArthur
Agenda Items
Topic Presenter Time Allotted
YourText Here YourText Here YourText Here
YourText Here YourText Here YourText Here
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Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risk
Risk Impact
Probability
(Estimated)
Mitigation action Must resolve before Escalated to Risk
Pilot date may not be
met
High High Allocate more resources 1st Oct 2010 CEO
Pilot date may not be
met
Key Milestones Dates*
Date Milestone Weeks Remaining Date Milestone Weeks Remaining Date
30th Sept UAT Signoff +2 30th Sept UAT Signoff +2 30th Sept
15th Oct Pilot +4 15th Oct Pilot +4 15th Oct
General Notes: (*) (Your Text Here)
Board toTrack Project Progress
15
Whether it's the good ole' whiteboard with sticky notes, a nice and simpleTrellis board, or a big fancy specialized software, you
need a centralized way to track your sprint that everyone has access to
Requirement
Gathering
Development UAT Pilot Rollout
Done WIP WIP Pending Pending
Teamwork
16
While an individual may lead a project, the success or
failure of the sprint rests on all the team members.
Everybody has to be prepared to collaborate and
assist in the Agile framework
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Agile Marketing Benefits
17
Puts the customer
at the center
Each sprint provides an
opportunity to learn &
adjust: Fail faster,
succeed smarter
Improve speed of
decision-making
Reap the benefits of
smaller deliverables
Adjust your approach
based on market
feedback
Experiment with
innovative, new ideas
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18
Additional
Slides
Our AwesomeTeam
19
Designation
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Name Here
Designation
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Designation
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Designation
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Designation
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Name Here
OurVision
20
Vision Mission Goal
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Target Audiences
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Preferred By Many
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Valued Clients
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21
About Us
Our Goal
22
01
Goal
02
Goal
03
Goal
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Comparison
23
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85%
Male
55%
Female
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Financial
24
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audience's attention.
%95
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audience's attention.
%75
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audience's attention.
%50
0
25
50
75
100
25% Low
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needs and capture your audience's attention.
0
25
50
75
100
75% High
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needs and capture your audience's attention.
Dashboard
25
Timeline
26
2015 2016 2017 2018
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audience's attention.
Location
27
USA
15 Million User
Russia
35 Million User
Brazil
50 Million User
Australia
70 Million User
Men
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capture your audience's attention.
Women
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capture your audience's attention.
Puzzle
28
01 02
0304
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Circular
29
Your Text
Here
01
02
0304
05
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audience's attention.
Stacked Bar
30
0.6 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2009 2010 2011 2012 2013 2014 2015 2016 2017
ExpenditureIn($Billions)
Years
Product 01 Product 02
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Donut Pie Chart
31
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40%
20%
30%
10%
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Area Chart
32
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage%
Financial Year 2017
Product 01 Product 02
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33
ThankYou
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress123@gmail.com

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Scrum Marketing PowerPoint Presentation Slides

  • 2. Agenda 2 01 Agenda 02 Agenda 03 Agenda 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 3. Agile Marketing Outline 3 Agile Marketing Introduction Agile Marketing Values Role of Agile MarketingTeam How doesAgile MarketingWork? Agile marketing process Agile Marketing – Value Proposition Agile Marketing Manifesto Agile Approach to Marketing Key Pieces of an Agile Marketing Implementation Agile marketing Benefits › Sprints › Stand up Meetings › Board to track project progress › Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. Agile Marketing Introduction 4 PlanSet Goals Maximize ROI Tweak Text Here Repeat This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. Agile MarketingValues 5 Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Responding to change over following a plan Numerous small experiments over a few big bets Rapid iterations over big bang campaigns Testing and data over opinion and conventions Individuals and interactions over large markets Collaboration over silos and hierarchy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. Role of Agile MarketingTeam 6 Aligns with leadership and sets team expectations › Work with the leaders of the marketing organization and other key stakeholders to align everyone on the initiative’s goals Analyzes the data to identify the opportunities › Developing insights based on targeted analytics. › Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys of key customer or prospect segments Designs and prioritizes tests › For each identified opportunity or issue, the team develops both ideas about how to improve the experience and ways to test those ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. How does Agile Marketing Work? 7 Sprint Retrospective › Review the whole print process: › What went well during the sprint? › What could have been better? Sprint Review › Status against agreements › Business owners, product development & sales › The burn down chart The Scrum Process › Daily standup meeting › Each Person: › What they did yesterday? › What they will do today? › Any obstacles? Sprint Planning › Get agreement on the goals. › Business owners, product development & sales › Be realistic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Agile Marketing Process 8 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Iteration 01 Launch Describe Learn Test Develop Iteration 02 Launch Describe Learn Test Develop Concept & Definition Performance Measurement Concept Realization Production and Deployment Launch Describe Learn Test Develop Iteration 03
  • 9. Agile Marketing –Value Proposition 9 Visibility Adaptability BusinessValue Risk Agile Development Traditional Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Agile Marketing Manifesto 10 Validated learning over opinions and conventions Customer-focused collaboration over silos and hierarchy Adaptive and iterative campaigns over Big Bang campaigns The process of customer discovery over static prediction Flexible vs. rigid planning Responding to change over following a plan Many small experiments over a few large bets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Agile Approach to Marketing 11 Approaches Mindset Shift This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experimentation, Iteration, & Small Releases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adherence to the Agile Manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Servant Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork & Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data-Driven Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Key Pieces of an Agile Marketing Implementation 12 Implementation Sprints This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Stand up Meetings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Board to track project progress This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. Sprints 13 A sprint is how long you give your team to complete their current projects.Typically these range from: Two to SixWeeks Align on a Challenge Ensure clarity and alignment through a thorough explorationon of the what, why, and how of the current state challenge Week 1 Ideate Innovations Envision possible future states and develop models that identify the gaps to achieve the future state Week 2 Decide on a Solution Prioritize possible solution, then, within context of the challenge and solution, prototype model(s) to test Week 3 Create a Prototype Test your ideas with key stakeholders and subject matter experts to validate them for feedback, learning, and rapid iteration Week 4 Test & Learn with Customers Apply lessons learned to create a final or further iteration. Determine next-steps and maintain momentum Week 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 14. Stand up Meetings 14 Every day your team needs to get together and have a very brief check in Meeting called by Bill Smith AttendeesWeb ProjectTeam Type of Meeting Team Please read AttachedWord Doc Facilitator Jim Jones Please bring Updates NoteTaker SueArthur Timekeeper SueArthur Agenda Items Topic Presenter Time Allotted YourText Here YourText Here YourText Here YourText Here YourText Here YourText Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. Hot Issues Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 Hot Risk Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Risk Pilot date may not be met High High Allocate more resources 1st Oct 2010 CEO Pilot date may not be met Key Milestones Dates* Date Milestone Weeks Remaining Date Milestone Weeks Remaining Date 30th Sept UAT Signoff +2 30th Sept UAT Signoff +2 30th Sept 15th Oct Pilot +4 15th Oct Pilot +4 15th Oct General Notes: (*) (Your Text Here) Board toTrack Project Progress 15 Whether it's the good ole' whiteboard with sticky notes, a nice and simpleTrellis board, or a big fancy specialized software, you need a centralized way to track your sprint that everyone has access to Requirement Gathering Development UAT Pilot Rollout Done WIP WIP Pending Pending
  • 16. Teamwork 16 While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the Agile framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Agile Marketing Benefits 17 Puts the customer at the center Each sprint provides an opportunity to learn & adjust: Fail faster, succeed smarter Improve speed of decision-making Reap the benefits of smaller deliverables Adjust your approach based on market feedback Experiment with innovative, new ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Our AwesomeTeam 19 Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here
  • 20. OurVision 20 Vision Mission Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21 About Us
  • 22. Our Goal 22 01 Goal 02 Goal 03 Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Comparison 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% Male 55% Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Financial 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. %95 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. %75 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. %50
  • 25. 0 25 50 75 100 25% Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 25 50 75 100 75% High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dashboard 25
  • 26. Timeline 26 2015 2016 2017 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. Location 27 USA 15 Million User Russia 35 Million User Brazil 50 Million User Australia 70 Million User Men This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Women This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. Puzzle 28 01 02 0304 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. Circular 29 Your Text Here 01 02 0304 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Stacked Bar 30 0.6 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2009 2010 2011 2012 2013 2014 2015 2016 2017 ExpenditureIn($Billions) Years Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 31. Donut Pie Chart 31 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 40% 20% 30% 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 32. Area Chart 32 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan SalesInPercentage% Financial Year 2017 Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 33. 33 ThankYou Address: # street number, city, state Contact Number: 0123456789 Email Address: emailaddress123@gmail.com