Scrum Marketing Methodology PowerPoint Presentation Slides
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The document outlines the agile marketing methodology, emphasizing collaboration, rapid iteration, and data-driven decision-making to maximize marketing effectiveness. It describes key components such as sprints, stand-up meetings, and the importance of aligning team goals with leadership. The agile approach is centered around customer-focused collaboration and leveraging testing to enhance marketing strategies.
Scrum Marketing Methodology PowerPoint Presentation Slides
- 1. Scrum Marketing Methodology Y ou r Com pany N am e
- 2. 2 Agile Marketing Outline Agile Marketing Introduction01 Agile Marketing Values02 Role of agile marketing team03 How does agile marketing work?04 Agile Marketing Process05 Agile marketing – value proposition06 Agile Marketing Manifesto07 Agile Approach to Marketing08 Key pieces of an agile marketing implementation • Sprints • Stand up Meetings • Board to track project progress • Teamwork 09 Agile Marketing Benefits10
- 3. Agile Marketing Introduction 3 Repeat PlanSet Goals Maximize ROI Tweak This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. Agile Marketing Values 4 Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Testing and data over opinion and conventions. Text hereText here Responding to change over following a plan. Rapid iterations over big bang campaigns. Text here Numerous small experiments over a few big bets. Text here Individuals and interactions over large markets. Text here Collaboration over silos and hierarchy Text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agile Marketing Values
- 5. leaders of the marketing organization and other key stakeholders to align everyone on the initiative’s goals Aligns with leadership and sets team expectations • Developing insights based on targeted analytics. • Aim to identify anomalies, pain points, issues, or opportunities in the decision journeys of key customer or prospect segments Analyzes the data to identify the opportunities For each identified opportunity or issue, the team develops both ideas about how to improve the experience and ways to test those ideas Designs and Prioritizes Tests This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Role of Agile Marketing Team 5
- 6. How does Agile Marketing Work? 6 • Get agreement on the goals. • Business owners, product development & sales • Be Realistic Sprint Planning • Daily Standup Meeting • Each Person: • What they did yesterday • What they will do today • Any Obstacles The Scrum Process • Status Against Agreements • Business owners, product development & sales • The burn down chart Sprint Review • Review the whole print process: • What went well during the sprint? • What could have been better? Sprint Retrospective This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. Agile Marketing Process 7 Performance Measurement Iteration 1 Iteration 2 Iteration 3 Launch Describe Learn Test Develop Launch Describe Learn Test Develop Launch Describe Learn Test Develop Concept & Definition Concept Realization Production and Deployment This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Agile Marketing – Value Proposition 8This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Visibility Adaptability Business Value Risk Traditional Development Agile Development
- 9. Agile Marketing Manifesto 9 Validated learning over opinions and conventions Customer-focused collaboration over silos and hierarchy Adaptive and iterative campaigns over big bang campaigns The process of customer discovery over static prediction Flexible VS. Rigid Planning Responding to change over following a plan Many small experiments over a few large bets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Agile Approach to Marketing 10 Approaches Mindset Shift This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experimentation, Iteration, and small releasee This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data-Driven Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adherence to the agile manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork and Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Servant Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Key Pieces of an Agile Marketing Implementation 11 Sprints Board to Track Project Progress Stand up MeetingsTeamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implementation
- 12. 12 Sprints A sprint is how long you give your team to complete their current projects. Typically these range from two to six weeks Align on a Challenge Ensure clarity and alignment through a thorough explorationon of the what, why, and how of the current state challenge. Step 1 Ideate Innovations Envision possible future states and develop models that identify the gaps to achieve the future state. Step 2 Decide on a Solution Prioritize possible solution, then, within context of the challenge and solution, prototype model(s) to test. Step 3 Create a Prototype Test your ideas with key stakeholders and subject matter experts to validate them for feedback, learning, and rapid iteration. Step 4 Test & Learn with Customers Apply lessons learned to create a final or further iteration. Determine next-steps and maintain momentum. Step 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Stand up Meetings 13 Meeting Called by Bill Smith Attendees web project team Type of Meeting Team Please read attached word doc Facilitator Jim Jones Please Bring Updates Note Taker Sue Arthur Timekeeper Sue Arthur Agenda Items Topic Presenter Time Allotted Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Every day your team needs to get together and have a very brief check in
- 14. Board to Track Project Progress 14 Requirement Gathering Project Progress Development UAT Pilot Rollout Done WIP WIP Pending Pending Hot Issues: Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Hot Risks: Risk Impact Probability (Estimated) Mitigation Action Must Resolve Before Escalated to Pilot date may not be met High High Allocate More Resources 1st Oct 2010 CEO Key Milestones Dates*: Date Milestone Weeks Remaining 30th Sept UAT Signoff +2 15th Oct Pilot +4 General Notes: (*) (Your Text Here)
- 15. 15 Teamwork While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the Agile framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. Agile Marketing Benefits 16 Puts the customer at the center This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reap the benefits of smaller deliverables This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Each sprint provides an opportunity to learn and adjust: Fail faster, succeed smarter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adjust your approach based on market feedback This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Improve speed of decision-making This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experiment with innovative, new ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. 17 Scrum Marketing Methodology Icons Slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. Coffee Break 10:15 to 10:30 am This is a representative image, and should be replaced by your own image. Just right click and replace image. 19
- 20. Bar Chart 20 35 55 45 60 75 20 30 35 45 80 0 10 20 30 40 50 60 70 80 90 100 2016 2017 2018 2019 2020 Years 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product
- 21. Column Chart 21 93 60 80 57 97 50 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2018 2019 2020 Years 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product
- 22. This is a representative image, and should be replaced by your own image. Just right click and replace image. Name Here Designation This is a representative image, and should be replaced by your own image. Just right click and replace image. Name Here Designation This is a representative image, and should be replaced by your own image. Just right click and replace image. Name Here Designation Our Team 22
- 23. Our Mission 23 This is a representative image, and should be replaced by your own image. Just right click and replace image. Vision This is a representative image, and should be replaced by your own image. Just right click and replace image. Mission This is a representative image, and should be replaced by your own image. Just right click and replace image. Goal
- 24. Financial 24 Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40%
- 25. Post it Notes 25 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here Text HereText Here
- 26. Thank You Address # street number, city, state Contact Number 0123456789 Email Address emailaddress123@gmail.com 26