Agile Methodology For Marketing Powerpoint Presentation Slides
0 likes110 views
The document outlines the principles and practices of agile marketing, emphasizing a collaborative, iterative approach that focuses on customer-driven campaigns. It highlights key components such as sprints, daily stand-up meetings, and project tracking to enhance marketing flexibility and responsiveness to change. Benefits include improved decision-making speed, learning opportunities from each sprint, and the capacity to experiment with innovative ideas, ultimately positioning the customer at the center of marketing efforts.
Agile Methodology For Marketing Powerpoint Presentation Slides
- 1. Agile Methodology for Marketing Yo u r C o m p a n y N a m e
- 2. 2 Agile Marketing Outline Agile Marketing Introduction 01 Agile Marketing Values 02 Role of Agile Marketing Team 03 How does Agile Marketing Work? 04 Agile Marketing Process 05 Agile Marketing – Value Proposition 06 Agile Marketing Manifesto 07 Agile Approach to Marketing 08 Key Pieces of an Agile Marketing Implementation • Sprints • Stand Up Meetings • Board to Track Project Progress • Teamwork 09 Agile Marketing Benefits 10
- 3. Agile Marketing Introduction 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan Set Goals Maximize ROI Tweak Repeat
- 4. 4 Collaboration Over Silos and Hierarchy Individuals and Interactions Over Large Markets Numerous Small Experiments Over a Few Big Bets Testing and Data Over Opinion and Conventions Rapid Iterations Over Big Bang Campaigns Responding to Change Over Following a Plan Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on which to focus their collective efforts. Agile Marketing Values Agile Marketing Values
- 5. Role Of Agile Marketing Team 5 • Aligns With Leadership and Sets Team Expectations: work with the leaders of the marketing organization and other key stakeholders to align everyone on the initiative’s goals • Analyzes the Data to Identify the Opportunities: Developing Insights Based on Targeted Analytics. • Aim To Identify Anomalies, Pain Points, Issues, or Opportunities in The Decision Journeys of Key Customer or Prospect Segments Designs and Prioritizes Tests: • work with the leaders of the marketing organization and other key stakeholders to align everyone on the initiative’s goals
- 6. How Does Agile Marketing Work? 6 • Get Agreement on the Goals. • Business Owners, Product Development & Sales • Be Realistic • Daily Standup Meeting • Each Person: • What they Did Yesterday? • What they will Do Today? • Any Obstacles • Status Against Agreements • Business Owners, Product Development & Sales • The Burn Down Chart • Review the Whole Print Process: • What Went Well During the Sprint? • What Could Have Been Better? Sprint Planning Sprint Review The Scrum Process Sprint Retrospective
- 7. Agile Marketing Process 7 Iteration 1 Iteration 2 Iteration 3 Describe Learn Launch Test Develop Develop Describe Learn Test Launch Develop Describe Learn Test Launch Production and Deployment Concept Realization Concept & Definition Performance Measurement
- 8. Agile Marketing – Value Proposition 8 VISIBILITY ADAPTABILITY BUSINESS VALUE RISK AGILE DEVELOPMENT TRADITIONAL DEVELOPMENT
- 9. 9 Validated learning over opinions and conventions Customer-focused Collaboration Over Silos and Hierarchy Adaptive and Iterative Campaigns Over Big Bang Campaigns The Process of Customer Discovery Over Static Prediction Flexible Vs. Rigid Planning Responding to Change Over Following a Plan Many Small Experiments Over a Few Large Bets 01 02 03 04 05 06 07 Agile Marketing Manifesto
- 10. Agile Approach to Marketing 10 Mindset Shift This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experimentation, Iteration, & Small Releases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adherence to the Agile Manifesto This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Servant Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork & Collaboration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data-Driven Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Approaches
- 11. Key Pieces of an Agile Marketing Implementation 11 Sprints This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Stand up Meetings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Board to Track Project Progress This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Teamwork This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implementation
- 12. Sprints 12 Ensure Clarity and Alignment Through a Thorough Explorationon of the What, Why, and How of the Current State Challenge Align on a Challenge Week 1 Envision Possible Future States and Develop Models that Identify the Gaps to Achieve the Future State Week 2 Ideate Innovations Prioritize Possible Solution, then, Within Context of the Challenge and Solution, Prototype Model(s) to Test Week 3 Decide on a Solution Test Your Ideas With Key Stakeholders and Subject Matter Experts to Validate them for Feedback, Learning, and Rapid Iteration Week 4 Create a Prototype Apply Lessons Learned to Create a Final or Further Iteration. Determine Next-steps and Maintain Momentum Week 5 Test & Learn with Customers A sprint is how long you give your team to complete their current projects. Typically these range from: Two to Six Weeks
- 13. Stand up Meetings 13 Meeting Called By Bill Smith Attendees Web Project Team Type of Meeting Team Please Read Attached Word Doc Facilitator Jim Jones Please Bring Updates Note Taker Sue Arthur Timekeeper Sue Arthur Agenda Items Topic Presenter Time Allotted Text Here Text Here Text Here Text Here Text Here Text Here Every day your team needs to get together and have a very brief check in
- 14. Board to Track Project Progress 14 Hot Issues Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1 Hot Risk Risk Impact Probability (Estimated) Mitigation action Must resolve before Escalated to Your Text Here Pilot Date May Not Be Met High High Allocate More Resources 1st Oct 2010 CEO Your Text Here Key Milestones Dates* Date Milestone Weeks Remaining 30th Sept UAT Signoff +2 15th Oct Pilot +4 Requirement Gathering Development UAT Pilot Rollout General Notes: (*) (Your Text Here) Whether it's the good ole' whiteboard with sticky notes, a nice and simple trellis board, or A big fancy specialized software, you need A centralized way to track your sprint that everyone has access to.
- 15. 15 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. While an individual may lead a project, the success or failure of the sprint rests on all the team members. Everybody has to be prepared to collaborate and assist in the agile framework Teamwork
- 16. Agile Marketing Benefits 16 1. Puts the Customer at the Center This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3. Improve Speed of Decision-Making This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5. Adjust Your Approach Based on Market Feedback This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2. Each Sprint Provides an Opportunity to Learn & Adjust: Fail Faster, Succeed Smarter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4. Reap the Benefits of Smaller Deliverables This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6. Experiment with Innovative, New Ideas This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. Agile Methodology for Marketing Icon Slide 17
- 18. 18 Coffee Break It’s Time for a Coffee Break, Let’s have a Cup of Coffee
- 20. 20 Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us
- 21. 21 Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Our Team
- 22. 22 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission
- 23. 23 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum Financial
- 24. Post It Notes 24 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 03
- 25. Roadmap 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 2017 2018 2019 2020
- 26. Linear Diagram 26 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 27. Venn Diagram 27 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 04 05 03
- 28. 28 Follow Us emailaddress123@gmail.com Visit Us # street number, city, state Call Us 0123456789 Thank You